As a business owner, you know that the more channels you can sell your products and services, the better. Selling on multiple social media platforms can be a successful strategy for business owners who want to increase their reach and connect with more customers. However, managing and maintaining successful campaigns on multiple channels can also be tricky. This blog post will discuss 11 tips for successfully selling on multiple social media platforms.
Focus on a Few Relevant Platforms
There are numerous social media platforms available, but you can’t be present on all of them. It’s essential to focus your efforts on a few relevant platforms where your target audience is active. Research which platforms are most popular with your target demographic and ensure you have a presence on those channels. At the end of the day, it’s more efficient to focus and sell on a few social media platforms than to be stuck on many platforms with no results.
Offer Consistent Value
When selling on social media, it’s essential to offer value with every post. This doesn’t mean that every post needs to be a sales pitch, but your content should always provide some value to your audience. Whether you’re sharing an industry update, helpful tips, or an inspiring story, make sure each post is helpful, relevant, and engaging.
By offering consistent value, you’ll not only build a loyal following, but you’ll also be top of mind when they’re ready to make a purchase.
This may seem like a no-brainer, but it’s important to remember that social media is social. To be successful in selling on social media, you need to be social. This means engaging with your audience, responding to comments and questions, and sharing relevant content from other sources.
Being social will build trust and credibility with your audience, making them more likely to do business with you.
Know Your Platforms
Each social media platform is different and should be treated as such. What works on Facebook, or Mercari, might not work on Twitter, and vice versa. It’s important to understand the nuances of each platform and how to best use them to sell your product or service.
For example, to be successful on Facebook, you need to create a Page for your business and then use that Page to interact with your customers. On Twitter, you need to tweet and use hashtags to reach a wider audience.
Retarget the Satisfied Customers
Social media platforms allow businesses to retarget customers who have already shown an interest in their product or service.
For example, if you’ve ever been to a website and then started seeing ads for that same website on social media, you’ve been retargeted.
Retargeting is an effective way to sell to customers who have already shown an interest in your offer.
To be successful, you need to create a retargeting campaign on each social media platform that you’re active on.
Generate Leads with Contests and Giveaways
Another way to sell successfully on social media is to generate leads with contests and giveaways. This is a great way to get people interested in your product or service.
To do this, you need to offer something valuable to your target audience. It could be a discount, a free trial, or something else that would appeal to them.
Once you have their attention, you can direct them to your website or landing page to learn more about your product or service. Set up a system where you can capture leads so you can follow up with them later.
Share Your Success Stories
People love reading success stories, so share yours on social media. This is a great way to build trust and credibility with your audience.
When you share your success stories, include details and specifics. This will help your audience see that you know what you’re talking about and that you’re an expert in your field.
Go for Customer and Employee Social Advocacy
Customer and employee social advocacy is when your customers or employees share your content on their social media channels. This is a great way to reach a larger audience and get more eyes on your products or services.
To get started with customer and employee social advocacy, you can create social media policies and guidelines. This will help ensure that your brand’s message is being shared correctly. You can also create social media ambassador programs.
These programs incentivize your employees or customers to share your content on their channels.
Make sure you are responsive to comments, questions, and concerns on your social media channels. This shows that you listen to your audience and care about their feedback.
It can be challenging to keep up with all of the comments and messages, but there are a few ways you can make it easier.
You can create a social media content calendar. This will help you track when and what you should post.
You can also use social media listening tools. These tools will help you monitor your channels for mentions of your brand, keywords, and more.
Track Results of Your Efforts
Getting all your efforts in place is only rewarding when you can track the results. And this is something you should do for all your marketing campaigns, not just social media.
But how do you know if your social media marketing is working?
There are a few metrics you can track, such as:
- Reach: How many people see your content?
- Engagement: How many people interact with your content (likes, comments, shares, etc.)?
- Leads: How many people contact you or visit your website after seeing your content?
- Customers: How many people purchase after seeing your content?
You can track these metrics manually or use social media analytics tools. These tools will help you save time and get more accurate data.
Connect with Your Customers through Live Video
One way to connect with your customers on social media is through live video. Live video is a great way to show off your products, give behind-the-scenes looks at your business, or answer customer questions in real time. You can use live video on platforms like Facebook, Instagram, and Twitter.
To get started with live video, devise a plan for what you want to film. You can do a live Q&A session, give a tour of your office or store, or film a tutorial. Once you know what you want to film, promote your live video on your other social media channels and your website.
Upscale Your Social Media Marketing Strategies Today
Selling on multiple social media platforms can be challenging, but it’s definitely doable with the right strategy. Whether you’re just getting started or you’ve been selling for a while, these tips will help you sell more successfully on social media and reach a wider audience.
About the Author
Daniel Nyquist is the chief marketing officer at Crosslist.com – an easy-to-use tool that allows sellers to list quickly on the world’s largest online marketplaces. Daniel’s core expertise revolves around e-commerce and marketing. His main responsibilities include managing day-to-day marketing activities and partner relations for Crosslist.