Increasing one’s ranking on major search engines is a very important step in gaining exposure. If you are a business owner, then you may have already heard of search engine optimization. SEO as it is more commonly known involves manipulating the major search engines’ algorithms, in order to rank one’s website higher than its competition in search listings.
When search engine users type in keywords relevant to your business, the websites that show up at the top of the search listings have a stranglehold over your particular niche. For this reason, you need to improve your website’s rankings.
You can do this by following these nine steps:
The most effective way of increasing your website’s rankings is to hire an SEO agency. If you aren’t proficient in SEO and are busy running your business, it’s unlikely that you will have the expertise or time to improve your website’s authority. It can take a lot of time to rank highly on search listings. According to one agency offering SEO services based in Nashville, digital presence is your key to unlocking the future of your business’s lead generation. Don’t take a chance by doing it yourself – hire an expert that can guarantee your ascension to the top of the search listings.
If you want your business to be a success and to gain more exposure online, then it’s important to publish authoritative content. You need to establish yourself as an expert in your niche, otherwise, customers won’t want to do business with you. By publishing authoritative, quality content, the major search engines will begin ranking your website higher. Websites that don’t focus on their content’s quality often rank very low, because search engines do not like poorly written and produced content.
In your content, you need to make sure that you include keywords relevant to your business’s niche. There are websites dedicated to this subject, that help website owners find keywords that are perfect for their content. Make sure that you conduct extensive research into this, so that you can find the keywords that are most likely to increase your content’s ranking and appear on the search listings. For example, if your website sells soda, then soda, fizzy drinks, and refreshing beverages might all be relevant keywords. Keywords are an important but sometimes overlooked element of website ranking.
Publishing Regular Content
In addition to authoritative content and keyword inclusion, you also need to make sure that you regularly publish content. If your website’s content is spaced out weeks at a time, then your audience may lose interest and the leading search engines may not rank you highly, especially if your main competitors post more regular content. If you own an eCommerce website, in order to ensure that you have a place to publish content without it appearing incongruous on your site, you should create a “blog” section. You can hire content writers to produce content for you.
Paying for Backlinks
Backlinks are very effective. Essentially, backlinking involves linking your website to content published on another person’s website (that has high domain authority). Inside this content will be a link (or two) to highly ranked websites, like The Times newspaper or HuffPost. This helps to manipulate the search engines’ algorithms into ranking your website more highly, associating your website with those that have also been linked in the content. Backlinks can be expensive, but they are a very effective shortcut to increasing your website’s overall domain authority and search engine ranking.
Guest posting gives you an opportunity to market your website and gain exposure, showcasing your expertise in your niche. If you can’t find a blog to guest post on, then most online marketers recommend answering questions that have been posted on either Quora or Reddit. On these websites, you are able to answer questions and then include information about yourself and your business. This will help you to gain exposure and to establish yourself internationally as an expert in your niche. Guest posting can also be expensive, just like backlinks can. Usually, you can strike up an arrangement whereby you exchange a guest post on your website for one on somebody else’s.
Online marketing is very important if you want to gain exposure. The best way to do this in today’s world is through social media, although you can also use email marketing and SMS marketing. Social media gives you an opportunity to build a brand and interact directly with your audience. In addition to these forms of marketing, you can also try out influencer marketing. Influencer marketing can be expensive but is also very effective. Influencers are one of the world’s most powerful marketing forces.
If your website is hard to navigate and is poorly built, then your audience will leave as soon as they visit your website. For this reason, you need to make sure that you carefully design your website – or hire a professional to do it for you. Make sure that your host doesn’t have a lot of downtime and that your website is easy to use. If users struggle to navigate your website, they will become frustrated. If you aren’t an expert web designer and can’t afford to hire one, then you can always use a template on a website-building website.
If you want your business to be a success and want your website to gain significant exposure, then you need an online presence. The best way of acquiring an online presence is to create accounts on all forms of social media and interact with other businesses in your niche. If your business is a local one but has a website, then you should also market yourself in the real world using radio, leaflets, and even local television. You might also want to create an account on a video streaming platform, where you can create content about your website.
Increasing your website’s ranking is very important. If you do not work to increase your website’s ranking, then you will never gain exposure and build a reputation for yourself and your business. Online exposure and high ranking are crucial elements of succeeding in today’s internet-driven world.
About the Author
Derek McGreaves has a degree in communications. He has an uncanny ability to make the most complex subject matter easy to understand. When he’s not ferociously following and covering the search industry, he’s busy writing SEO-friendly copy that converts.