For years, social media success was measured by one simple number: follower count. The bigger your audience, the more influential you appear. But today, that metric is rapidly losing its value. … [Read More...] about The Shift From Follower Count to Engagement Quality
How to Get Your Business on Google’s First Page For Free
In the online-industry, competition is rising with each passing day; getting your business on Google’s first page is becoming essential for business survival. Google wants to provide meaningful content to its users. Therefore, it always shows up the most relevant and reliable sources. Businesses having hefty budgets cannot get the first-page rank until they start […]
Is It A Good Idea For My Online Business To Offer Free Incentives?
Anyone who’s ever run a business knows how hard it is to get noticed, and the challenge only increases when you’re operating online. When you have a physical store or office, you can take advantage of the location: you can put up signs, run local ads, partner with nearby brands, etc. Within the digital world, […]
How to Maintain Positive Customer Experience on Social Media
Customer service is an integral part of communication. It significantly affects the company’s image. Therefore, it is necessary to work on improving customer support. However, users often reach out to companies through social media. Studies show 67% of people do this. Therefore, we decided to share secrets that preserve and improve positive customer experience. 7 […]
5 Ways Gamification Can Magnify Social Media Campaigns
With every rising day, the power of social media platforms has been on a significant rise. These platforms have become powerful marketing tools that most companies are now exploiting to promote awareness of their brands. With the worldwide connectivity that social media has, a single video or a tweet has immense ability to reach a […]
Traffic Potential With YouTube SEO
It is a popular belief that SEO is just related to Google, but we often forget that it has something to do with other searches as well. For example, take YouTube. It is the second-largest search engine after Google and comprises a substantial amount of traffic. Video content and content makers are increasing day by […]
How to turn Social Engagement into First-Time Buyers: Social Commerce?
Ecommerce has just started to surpass physical store deals. As indicated by a U.S. Business Department report, the complete piece of online U.S. retail deals was higher than general product deals last February. It’s simple to perceive the reason why brands are progressively organizing their interest in online deals. An ongoing review of more than […]
The Art of Curating Viral Content for Social Media – Tips
Social media has integrated into all our lives in such a way that we cannot imagine our days without it. You may prefer Facebook over Twitter, or Instagram over Facebook, but almost everyone has a social media platform that they follow diligently. As the content consumption rate is so high on social media, it holds […]
Why Your Marketing Plan Is Failing Your Business (And How to Fix It)
There’s no guarantee of a marketing plan’s success. Fortunately, there are aspects within your control that can make it more likely to get the desired effects. The first aim is to figure out why your efforts are not working as expected. Here are some frequently seen reasons for failure and how to fix them: 1. […]
5 Best Video Game Marketing Strategies
The gaming industry is fast becoming a billion-dollar one. Projections estimate that the industry will still grow further in the coming years. Gaming enthusiasts, including developers, are having the moment of their lives and raking in profits while at it. Thus, it is understandable if you want a piece of this pie. If you have […]
TikTok Advertising vs YouTube: Which One is Better
The advertising campaigns highly depend on the number of factors and tendencies that are unique for each platform. So, before jumping to share a promotional message to your audience, it is crucial to understand what form advertising fits in. Or, in other words, what connects the worlds of your viewers with specific advertised products and […]
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