The professional world has changed in many ways over the past decade, and those changes have recently ramped up. That’s especially true in the past 5-6 years, when artificial intelligence and remote … [Read More...] about How Technology Is Redefining Flexible Work and Career Mobility
Marketing
6 Email Marketing Best Practices to Try for Your Next Campaign
The fall of email marketing has been greatly exaggerated. In fact, when it comes to receiving permission-based promotional messages, 77% of people would rather get them through email. This is opposed to other channels like SMS, phone, direct mail or even social media. All that remains is to get it right. Building a beautiful and […]
How to Leverage User-Generated Content to Build a Solid Audience
Internet marketers know for a fact that “content is king”. Although there’s a catch: It can’t be just any content. These days, quantity alone won’t do the trick. You have to think quality as well. Crafting one outstanding piece weighs more than 10 half-baked articles. Most marketers don’t have enough knowledge or resources to regularly […]
How Social Media Is Impacting Your SEO
Do search rankings really get affected by social media interactions? To put it in simple words, yes they do, but probably not how you think. There are multiple ways in which social media tends to affect rankings. While the indirect benefit is typically misunderstood, the direct benefit is also rather limited. While research studies suggest […]
Instagram Trends That Can Shape E-commerce Marketing In 2019
E-commerce marketing is how brands build a pipeline that funnels traffic to their website and gets them converted into paying customers. This used to be simple, paid ads at the start before the advent of social media. Instagram is one of the most popular social media platforms in existence at the moment. And it has […]
Facebook Ads And Chatbot Copywriting Tips
Today’s online marketing professionals are facing great challenges. Content saturation is a real phenomenon. It’s harder than ever to stand out to the average internet user. Folks are inundated with a constant barrage of videos, ads, images, and other materials. It’s also easier than ever for users to ignore the content you send them. They […]
Reveal Why You Should Use Video Content in Your SMM Strategy
Video content is the most popular medium for brands today, and for a good reason. Videos are more memorable, more popular, and more engaging among users than any other content type. For example, 76% of brands say video marketing has helped them in boosting their sales, whereas 80% of marketers say video marketing has improved […]
Why Micro-Influencers Are The Key To Reaching Digital-First Shoppers
The days of the average shopper’s primary destination being a physical store (whether near or far) are long gone. There remain some product types that drag buyers to brick-and-mortar locations more often than not — toiletries, cleaning products, and regular groceries, for instance — but even those exceptions are being threatened by the ravenous ecommerce […]
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