The way your website is defined, the colors, images, and fonts you use or not, can mean the difference between achieving success or failure for your business. If your goal is to make your website visitors leave you minutes after visiting, make it difficult for them to obtain the information they are looking for.
If your goal is to keep your visitors as long as possible and get them to buy, then follow these 13 simple tips to improve your web design.
1. Don’t be afraid of blank space
Space is an essential element of design that will help you break the page and improve readability.
Often called “negative space,” white space refers to areas that are empty around items on a website and lack content or images.
Though the extra space may seem superfluous, it is, in fact, responsible for content readability and prioritization. It also plays an essential role in the design process and the placement of the site’s design elements.
When you know that some pages are running out of blank space, take a look at the page and delete any item or material that is not necessary for page use. Instead, make sure that the content is organized appropriately so that users can discern their position on the list. If you need an example of a well-functioning website, take a look at those stars to help you improve.
2. App optimization
Don’t forget to get your mobile site configured. If you still don’t know, 80 percent of Internet users have a smartphone and “Google reports that 61 percent of users are unlikely to return to a mobile site that they had difficulty accessing and 40 percent are going to visit the site of the rival.”
If it were you, I would be a little concerned.
You need to tailor your web site to suit your visitors ‘ wishes and needs. You may wonder why someone has mobile access to my website. What is it they would be looking for? Will my experience allow you to easily do these things right now?
If your websites are behind in cellular optimization, check out some of those awesome mobile websites to see how they built mobile experiences for their users without any problems.
3. If you want to establish a significant online presence, you want to create a website that you can find.
Begin with developing an SEO strategy that takes into account the search terms your buyers and individuals are looking for.
Such strategic principles have to include content creation tailored to the needs of its tourists. Some examples of material that can do this are videos, blog posts, and e-books.
Make sure you’re not overwhelmed by all of the infinite content possibilities you might score. Next, recognize the right keywords your audience is searching for so as not to draw too many visitors who would never be converted to your product, not to mention your deals.
4. Stop analyzing
Always stop trying to analyze the conversion routes, the distance the user’s push and press, and so on, are important qualities that can show if your pages work the way you want.
If you are a person who has lots of pages to navigate, this problem is likely to be encountered on many pages, particularly on old landing pages.
These pages can work very well, but they do contain outdated information that you know can be modified.
Others may need just some modifications or improvements to the design. Simple changes such as colors of the keys, headings or adding some sentences to your copy may make incredible performance variations. This article.
But instead of changing them and describing them in their way, particularly if you don’t know what to change, you can use tools to create A / B appraisals for them, check multiple variants or even set up heat maps to see what users are doing.
That test will show a set of data that explains why users interact in a particular way with the web pages.
5. Identify 404 missing or broken links
You may have some pages or links here and there that might not work, depending on the size of your website or its length. And besides, the customers won’t even let you know.
Take the time to determine whether or not the web site has broken pages. You may be surprised to find hidden high-performance landing pages, or poorly linked websites pages.
Here and here you can find tools to use to get started.
6. The best way to measure
The number of users who leave the marketing funnel is to build new or unique offers Visitor Conversion. Many of us know that the way tourists are usually turned around is to show deals, presentations or things that attract them.
But with so many resources available on the Internet, overcoming the noise and turning people into theirs is now harder than ever.
This means that knowing not only the offers and resources available in your service area but also what it isn’t, is more important than ever.
Maybe it’s a social media company that knows a lot of other companies are producing e-books on how to create a calendar for social media.
Could you go further and build a tool that allows people to enter information that helps to produce a calendar that synchronizes with your Google calendar, instead of creating a similar offer?
If it sounds too difficult, then you can also try to identify models that are not readily available at the moment and build and promote them quickly.
It’s important to make sure that whatever you decide to do is superior to your competition. Copying the latest service offerings will only leave you lost at sea.
7. Update your content to attract your character
While writing a copy in which you would like to impress visitors to your website, many of us tend to fall into a dangerous pit.
The content is the combination of “us,” and “ours.”
“We’re going to increase our profits by..” “Our benefits include…” are just examples of the headings that people use on the webpages. Although you can show how the quality of your goods and service will make your company useful, this will not convey the message.
Drop “we” and “our” and take the place of “you” and “your.” Your potential customers want you to face-to-face meet them, consider their problems and explain how they’re solved instantly.
So instead of an “Our case studies” title, consider something like. “Our potential success story. “And filter content that describes the value of future candidates and their ability to identify their business potential, rather than a technical page focused on business results.
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