In the era of digitalizing as well as fast connectivity, escalating applications number is foreseeable. But then again, building a mobile application is one thing, and ensuring its success is another. That’s where SEO, along with ASO, comes into play to advertise.
However, tools for SEO and ASO are handy to gain application enhanced prominence. Know that a highly optimized app has high-pitched visibility across cyberspace. And more importantly, for an optimized app, success is more likely. That is why many custom app development companies and iPhone app development companies majorly consume these strategies to uplift their app’s positioning.
Whether you are new in this world or already got an understanding of them, this article, however, will assist you either way to broaden your insights regarding SEO and ASO for application advertising. Besides, let’s gaze at different aspects bits by bits to make certain a deep understanding.
What is Meant by ASO?
To put it simply, App Store Optimization refers to visibility enhancement of the developed application for the platforms like Apple, Android, and other application stores. It makes certain that the application is noticeable enough to the user of the platform. Or otherwise, how will they notice that such an app even exists?
This process influences the application’s store ranking while leading it to a vivid presence and more discoverability. And that turns out to the application growth in an organic manner. In other words, higher visibility yields more downloading numbers. Altogether, It’s an optimization approach in marketing to render your developed application at the forefront of the search outcome.
What is Meant by SEO?
On the coin’s opposite side, SEO is related to search engines. It is all about web-based pages optimization. Therefore, it takes charge of search engines; meanwhile, ASO revolves around application stores, although both are not much different. Similarly, both for advertising consist of equal core functions to enhance the application rank in users’ performed search.
At the same time, SEO dwells in slight elements such as web addresses, which can become incredibly powerful. Alongside, SEO needs continuous observation, nurturing, and SEO strategies modification. Website success requires visibility to its target audience only, and Search Engine Optimization is the handle to grab on for that.
What Differences ASO and SEO Hold?
As mentioned earlier, they cater to similar goals – boosting your app’s visibility. However, the apparent underlying dissimilarity is ASO is for mobile applications, while SEO works only with web-based pages. Moreover, their implementable platforms, along with their dealings, contrasts significantly. First, however, let’s jump straight into the key dissimilarities between both.
SEO versus ASO
Page or app ranking is the influential component that the web engines and app stores algorithmic rules utilize to impact the outcome of a query (search)—making all those factors of ranking to the algorithm’s prospects have incredibly higher application visibility since the algorithms work around them to display output in the top place. So, what are the ranking elements of ASO and SEO?
Factors Influence ASO Ranking
- Application name, description, etc. (Metadata)
- Application screens and videos
- Download Numbers
- Stars, Ratings, and Review
- Rate of Conversion
- Retention Rate
Factors Influence SEO Ranking
- Meta Description
- Meta Title
- Content Optimization – Quality, Formation, and Wordcount
- Website Health
- Backlinks Profile
- Click-thru Rate
- Page Loading Time
- Optimized URL
- Bounce Rate
- Site Architecture
Although many of their ranking elements share a similarity, the settings of SEO and ASO are in contrast with each other.
Keyword Performance Indexes
They are specific parameters that aid in measuring any application’s performance. Additionally, KPIs allow you to know if your application performance is appreciable or otherwise. In other terms, KPIs enable you to understand if a developed application is converging/diverging according to the set parameters.
Parameters of ASO KPIs:
- Organic downloads
- Retention Rate
- Top Chart Ranking
- Keyword Rank
- Conversion Rate
- Store Rank
Parameters of SEO KPIs:
- Organic Sessions
- Keywords Visibility
- Conversion Rate
- Keywords Rankings
- Bounce Rate
- Page Session
- Average Duration of Sessions
- Click-thru Rate
Type of Search
The typical practice of user search differs on both platforms. In stores, they typically use short/small or long-tail keywords that narrate to the certain application, genre, trait, or to what they’re finding. On the flip side, many times, in Google or other web engines, a user seeks information on a particular topic, which eventually sends the person to blogs as an outcome.
Putting it another way around: SEO and ASO searching diverge in angles. Meanwhile, having both in the circle to cater your needs (higher app visibility) has pulsating effects.
Impacts of Paid Marketing
Saying that both ASO and SEO are organic modes of advertising. However, paid marketing has higher impacts and less effort than free modes. The more cash you put on the table, the more towering downloads your application will secure. Implying that the application stores algorithmic rules will perform and circle your application to secure more visibility and high rank.
Besides, that is not how SEO operates in that criterion. An alternative notion, SEO is self-reliant plus non-supportive to paid marketing in enhancing the page’s rank or visibility. Adding more, SEO uses only specific keywords to perform around the search query results.
ASO and SEO applications or tools play a central role in ensuring all-around performance for an application. But more importantly, both utilize separate tools according to their working platforms.
- AppFollow and more…
- Google Search Console
- Google Analytics
- Google Keyword Planner
- Tag Manager
- Hotjar and more…
How is Application Advertising Gets Improved by SEO and ASO?
SEO and ASO for advertising put soaring effects on an application’s success. Simultaneously, the fundamental objective of both approaches is to maximize the traffic into the app’s landscape. It happens by boosting the utilization of utmost essential key terms into your application’s landing zones. Fundamentally, keywords are the terms people mostly take to perform a search about something. Moreover, SEO and ASO aid us in using related terms to the application around the site to this work. That’s how they work.
As discussed earlier, keywords can be set shrewdly in vital spots of an application. That involves app name, small description, brief description, etc. Once a prospect user is swayed to the application’s landscape. Then, quality screenshots, awe-inspiring opening videos, reviews, and app ratings play the next grand part to enthrall people by getting them into download.
Why Consider Both for Application Advertising?
Optimization of an application only in the store lets you overlook further potential users. Not to mention many users utilize web browsers for knowledge purposes. And usually, sometimes, they search: Top 10 Applications for on-demand delivery, what’s the best application for chatting? Best filter applications and many other searches based on search engines like that.
Besides, they search likely and come across many applications and pick the intriguing one. Also, skipping SEO means your application would not appear on that list. Thus, both SEO and ASO toolkits share equal importance in enriching your application’s users’ perceptibility.
By now, you must get the notion of how things can do for your application when you conduct SEO and ASO for advertising your application. Seemingly, only building an application then publishing it on a Store would not do any good. But, for that, you require to get it out there – in the view of its potential users. And this is achievable by doing ASO and SEO – organic marketing strategies. So, whether you carry it out for yourself or hire an expert in SEO and ASO, both scenarios are applicable. Having said that, skipping such updated approaches unless you do not need success from your application is not an option. Above all, ASO and SEO approaches are the leading-edge techniques to conquer your competitors.
About the Author
Ghulam Mohi Uddin Content Producer for the software development company. He develops and implements content strategies for Cubix, along with aligning business goals with content marketing activities. He actively contributes articles related to digital and content marketing.