Contrary to popular belief, your eCommerce platform doesn’t have to take center stage to sell your products online effectively.
Instead, Headless Commerce enables you to better integrate eCommerce into the overall digital customer experience, thereby improving the user experience, increasing conversion rates, and providing a better platform for search engine optimization (SEO).
This overview of what Headless Commerce is and how it can help your business succeed in today’s competitive marketplace.
What Does Headless Commerce Entail in the real sense?
A headless approach to online commerce means that your site’s design and layout don’t rely on a traditional product catalog or CMS. As a result, you can optimize your site for search engines, improve UX, and minimize development time while getting more traffic from your content. In other words, it’s a win-win situation.
So what exactly does it mean to be headless? It’s essentially an implementation strategy where your website’s functionality relies solely on APIs instead of a database. That way, all of your products are just one API call away.
Headless commerce isn’t about abandoning your product catalog or CMS; rather, it involves leveraging data differently.
How Did it All Start?
In other, for you to understand how headless commerce works and how it can help you deliver seamless experiences across channels, it’s important to know where it originated.
The term headless first appeared in a 2013 white paper by Digital Interaction Group. Although they were talking about something else entirely, their findings reveal why headless commerce became so popular over time.
Since then, headless commerce has grown tremendously. As a solution to provide seamless experiences across different channels, it’s capable of providing lots of benefits to teams.
The web gives customers a lot of freedom to choose how they want to engage with your business. For example, they can take their time researching and comparing products on your website, or they might ask you a question through their favorite messaging app.
On the other hand, suppose you’re looking for ways to stay ahead of your competition. In that case, it’s important to acknowledge customer behavior and create an experience that integrates seamlessly into each step in your customer journey. That’s where headless commerce comes in handy.
It’s not about creating another channel for selling—it’s about providing a seamless user experience across all channels. It may sound like a mouthful, but once you understand what it means, you can use headless commerce to improve your eCommerce presence and better connect with customers wherever they are.
Headless Difference with Traditional Commerce
Traditional commerce involves a catalog of products on one side and a marketing engine on another at a high level. The first thing to understand about headless commerce is that it’s not like traditional commerce at all; headless commerce moves away from focusing strictly on product catalogs.
It treats products as one aspect of an overall experience—the content—and puts them in context with other types of content, such as pricing, images, reviews, social proof, etc. This approach makes sense when you consider how people use websites today.
They don’t just browse around looking for stuff to buy; they come to learn, be entertained, or solve problems. People want more than a shopping cart full of items in their online cart; they want meaningful experiences.
That’s something that traditional commerce can’t offer, but somehow headless manages to bring that to the table.
Headless Commerce Has Some Drawbacks Too
As cool as it is, there are drawbacks to a headless eCommerce strategy. These include limitations in personalization and UX consistency. For example, you can’t display personalized recommendations on product pages when you use a headless commerce approach.
And if your website uses different technology than your mobile app or third-party partners (like Amazon), you may have some challenges with UX consistency.
What is Headless Commerce API
Traditionally, eCommerce API provides access to the head part of eCommerce applications – such as catalogs, orders, customers, and other data. However, it doesn’t provide any specific API for UX.
For instance, none of the popular eCommerce platforms provide an ability to get a URL for a product page on Magento or WooCommerce without a category page.
The same situation with CR (Customer Relationship) APIs: no CR APIs would allow you to build your customer profile in your application. To solve these problems, Headless Commerce API provides you with all necessary information about products, categories, orders, and customers in one place and more.
Key Benefits of Headless Commerce
1. Unlimited UX and UI Control
The first benefit of headless commerce is that it allows you to create any user experience (UX) or user interface (UI) you want. Because you’re not limited by having to integrate with an existing eCommerce platform, there are no restrictions on what types of shopping experiences you can build. It’s up to you!
2. System Scalability
A headless commerce system can scale to meet any business size because it’s not coupled to a specific eCommerce platform. It means that you can start small and grow your business as you see fit, without worrying about scaling your eCommerce solution.
3. Flexibility and Customizability
It’s flexible and customizable, which means you can tailor your eCommerce experience to fit your unique needs. You don’t have to worry about being limited by a specific platform or solution because you have full control over what happens behind the scenes.
4. Fast Web Performance
Headless commerce systems are fast, so your users will have a great experience when they’re shopping on your site. Users won’t be forced to wait for pages to load or images to be processed before they can continue browsing products and making purchases.
All this makes it easier to drive sales, increase conversions, and build a loyal customer base that keeps coming back for more!
About the Author
George Allen has been in the eCommerce industry for over a decade, helping people understand digital technology and apply new trends such as Headless Commerce to their businesses. During his leisure time, he enjoys playing basketball and scuba diving.