More than two-thirds of consumers reported they worried about identity theft when they shop online as of 2015. This proportion has definitely increased in front of the major cybersecurity incidents at Equifax and Yahoo, particularly as shoppers prepare for the 2017 Christmas season.
According to companies, customers should not feel anxious about making online purchases at this time. Customers converting in November and December are crucial to their eCommerce ambitions. Weak sales figures may cause additional security concerns. It is possible for your business to stray from the standard and teach your customers how to make secure online purchases. In order to comfort your clients, use these eight tips.
1. Data Security Copy addition
Customers frequently fret about the safety of their credit card information and the possibility of identity theft. You can reassure customers that choosing to do business with you is the appropriate decision by including material regarding the security precautions your firm takes while managing data and credit card information.
There is no need for this copy to be intrusive. Customers can be persuaded to provide their credit card information and have faith in your eCommerce page with just a few phrases about your security standards.
Instead, allowing customers to pay using PayPal can benefit businesses with low customer conversion rates. This process streamlines the checkout process and shifts the purchasing process to a secure and reliable platform.
2. Add your personal touches.
New clients might not be familiar with your name or understand whether you are a reputable company. Adding a personal touch is one method to increase legitimacy. By making it simple for clients to contact a business representative, you’re giving them a forum to voice their complaints and resolve any issues. There are a few ways to introduce a human element:
- Boxes for live chat with customer service.
- Numbers for dedicated customer service are available.
- Social media and other external sources have quick response times.
Customers can be assured that your eCommerce page is secure just by knowing that your business has a dedicated customer service team. They will see that you quickly respond to issues and difficulties.
3. Security banners for display
Display the banners and information for clients to see if your company has won accolades or if you adhere to particular security and compliance standards. Brands can display these banners and take pride in their achievements if they have received good BBB ratings or met Google Trusted Stores’ requirements.
4. Layers of Authentication
Even if they forget it, your customers want to know that their information is secure. By demanding many verification layers before login information is restored, you may give this peace of mind. For instance, your website should require several security questions before sending an email to a predetermined email address if a customer forgets their password.
Buyers can provide further information after the address has been validated by clicking the link in the email. Your business never risks disclosing private information to a third party since various processes are necessary. Instead, available information helps the industry a lot.
Many legal services entail the process of gathering excellent information and developing strategies. Johnson Garcia and his staff are working hard to become a well-known organization that provides the most excellent law services. Their team is working to raise finances to offer services for injury and death reasons. That’s why authentication matters.
5. Prevent Redirects When practical
When the SSL certificate expires, customers will be informed and warned that making a transaction could put their information in danger. Many customers will leave at this point. Giving customers redirection that results in yet another SSL certificate authority notice is another method to lose customers.
If a customer clicks a link to complete a purchase and leaves your website, a notice will appear to inform them that they are no longer interacting with your e-commerce website but rather someone else.
6. Payment Alternatives
Not all customers want to use their credit or debit cards to make purchases, mainly if they are concerned about the most recent security flaws at some of the biggest online retailers. Such scandals involving Zappos and eHarmony generated headlines, and because of that, consumers hesitated to make online purchases.
Because customers prefer not to use credit cards, you don’t have to lose the business. Customers can shop across numerous websites without providing their credit card information, thanks to PayPal. Buyers are further increased because PayPal allows credit cards and bank account details. Verified by Visa from Visa provides safe shopping choices. Only Visa will save customers’ information, eliminating the need to enter their card details on unreliable websites.
It could be more work on your end to provide these options in addition to credit and debit cards, but it will be worthwhile. You’ll have a better chance of attracting some of the 30% of people who worry while shopping and perhaps 20% of people who never shop online.
7. Improve Conversion Forms
Reducing the number of fields can boost conversion rates and website user confidence. Customers perceive less risk in sharing their personal information when they aren’t disclosing it. They may perceive that as a chance for hackers.
If you want to boost customer confidence and safety, you might want to consider minimizing the number of fields in the checkout process.
8. Be Honest About Any Problems
Inform everyone if your organization’s data is compromised or your eCommerce page is hacked. Tell your clients exactly what happened, the consequences, and your efforts to repair the harm. You may correct your damaged reputation as soon as you get ahead of the narrative and attempt to assist clients.
This short transparency may hurt your business temporarily, but in the long term, your clients will come to trust you. They will know you respond quickly to emergencies and warn clients of prospective issues.
Even if your organization adheres to solid data protection procedures, you risk losing customers if people are suspicious of you. You may reassure customers and gain their trust when you sell to them by incorporating security talking points into your marketing and website design strategies.
Consider Trinity Insight’s 25-point UI Checkup if you’re concerned that your user experience is negatively affecting your conversion rates. We can uncover strategies to improve conversion rates on your website to increase sales.
About the Author
Aabhas is the founder of Avija Digital a complete digital PR agency for online Strategy and Marketing, Expert in providing consultation as a content strategist for SaaS and tech brands. He began his career in digital marketing in 2016, which continues to this day. He spends his free time in the gym, playing board games, and learning new technologies in the IT sector.