Retargeting is a form of advertisement that’s highly effective. It involves sending visitors to your website who have left before completing what they were doing information and promotional offers. Out of all forms of social media and email marketing, it’s fair to say that retargeting is one of the most useful.
One platform offering retargeting services that has gained a lot of popularity in recent years is SafeOpt. The platform’s huge surge in popularity is in part due to how easy it makes retargeting.
This post will tell you how you can use it.
One of the biggest advantages of using SafeOpt is that its network of consumers (which comes in at over 175 million people) is already engaged. A quick read of some SafeOpt Case Studies will clearly show this. Consumers who have signed up for their service are actively searching for deals. Because of this, it makes it a lot easier for you to then convince them to buy products from your business. If you want to do this, then make sure that you send out emails that have been thoughtfully written, that are branded, and that give consumers access to promotional deals.
SafeOpt makes it possible for you to send your website’s visitors emails and messages. However, if your emails and messages aren’t thought through properly then they won’t yield any results. Most experts agree that the best way to entice consumers into purchasing products from your e-commerce store is to offer them promotional deals. Psychologically, when people feel like they are getting a deal, they are more likely to make a purchase. This means that the promotional offers you send out don’t even have to be especially big, they can be as small as 5%, but can still be highly effective.
If you want your SafeOpt campaign to be successful, then you need to start segmenting your audiences. Sending somebody who was reading your site’s ‘About us’ page news of promotional discounts might not be an effective method of converting them into a customer. Similarly, somebody who took an item to the checkout and then left it there probably doesn’t want to read your company’s mission statement. Send emails and messages to people that are relevant to what they were doing on your website. Doing this can help to re-engage them and if you’re lucky, convert them.
Many retargeting experts say that there’s no real point in sending emails and messages to existing customers. This makes a lot of sense, to be honest. After all, if somebody is already engaged with your business and is making a concerted effort to visit your website, you could just end up irritating them by spamming them with emails. In some cases, sending existing customers emails can annoy them so much that they stop shopping with you. It’s more than likely that your existing customers are already signing up for your business’s email list, so you can send them promotional offers and news there.
As mentioned in the previous section, it’s not a good idea to annoy people. Just because retargeting allows you to send people emails, that does not mean that you should abuse this service. If a consumer isn’t interested in your business, no matter how many emails you send them you aren’t going to be able to convert them. Spamming people is a big no-no. Make sure that you only send one or two emails. The first email can be a reminder that they have left your website, and the second could be a promotional offer. Send no more than two, however.
In the emails that you send people, you should include information about your business, its logo, and other forms of branding. This branding should be consistent with branding on your website and on your social media pages. Consistent branding helps consumers to know who they are dealing with. If they have forgotten your business’s name, then seeing your branding could remind them about your business. Inconsistent branding can damage your reputation and cause a lot of confusion, so make sure that your branding is the same in all of your media.
A CTA (Call to action) can be a very good way of encouraging visitors to return to your website. Most people experienced with retargeting say that simple, direct CTAs are best. When your CTAs are too wordy they actually deter people from wanting to visit your site. Some examples of effective CTAs include, “Buy now,” “Download here,” “Complete your purchase,” or “Click here.” Your CTA should be the most prominent thing in your retargeting emails. There should be nothing in your emails that distract people from your CTA. The CTA is the most important thing in your retargeting messages.
Sometimes, people will look at products on your site that are outside their budget. More often than not, if such people were able to get a discount on the things that they were looking at then they would indeed go ahead with their purchases. If you have both luxury and basic products on your site, then you can refer people to alternative products that might be more affordable. You could even include a promotional code along with these emails, to further incentivize making a purchase. You can also suggest other products of the same price that are similar.
Occasionally, it’s good to just end people retargeting messages with news and information about your site. If there are product releases coming up, then you can instruct people about this in your emails to them. Alternatively, if there is going to be a sale in the near future, then you can instruct them to return and check it out then. Any news or information that could be relevant to your site’s visitors is worth including in emails, along with CTAs, of course.
Retargeting can be a very good way of attracting customers, engaging them, and converting visitors who haven’t yet purchased anything from you. The SafeOpt platform makes doing all of the above a lot easier. You do need to learn to use it properly before you can begin profiting from it, however. The advice issued here should help you with that.
About the Author
Martin Brown is a business professional who is always looking for new opportunities and likes to share his knowledge with others in the field. He has been working in the industry for over 10 years and has a deep understanding of what it takes to succeed. Create. Cultivate. Consume. Learn. Explore.