Marketing teams have tried several different methods to generate leads on social media. But here’s one trick they’re missing—social media infographics.
Social channels are chockful of content. And the stream of information never ends. Every time someone reloads their timeline, there are more posts.
Marketers need to do something to stand out from the crowd. Infographics can help businesses do just that.
When it comes to creating infographics for social media, choose the right infographic layout, outlined below.
But, how do infographics generate leads on social media? In this guide, we explain why infographics are so effective and how to use them on different channels.
Why Should You Use Infographics to Generate Leads?
According to a survey of B2B lead generation marketers, original visuals, like infographics, successfully helped them reach marketing goals.
Infographics are also one of the top content marketing trends in 2021. Here are three reasons why infographics are an impactful tool in the lead gen process:
- Infographics are visual
- They display thought leadership
- They break down complex data
We will go into more detail for each of these points below.
1. Infographics are Visual
Did you know that 65% of human beings are visual learners? People don’t absorb all textual information—they need additional visual aids to help them memorize and understand.
That is why more visual content is needed to engage and educate online audiences. Not only can infographics make content more attractive, but they make it more engaging.
Additionally, users’ attention spans online have decreased significantly. They need skimmable content to stay engaged. Mini infographics are much easier to skim than text.
Remember, lead generation is only as successful as the tools marketers use to attract audiences. Infographics are those tools.
2. Infographics Display Thought Leadership
Thought leadership has become an important facet of marketing. It helps build a brand’s reputation and makes marketing teams recognizable in their industries.
Infographics, like the one below about diversity and inclusion, show how dedicated a business is to explore a subject with its audience.
Businesses can also build trust by creating simple graphics that share a wealth of knowledge. Using thought leadership, marketers can successfully take prospects through the lead funnel.
3. Infographics Break Down Complex Data
Data has become one of the key drivers for marketing. Well-analyzed data can generate sales, build the user base, and create loyal customers who become advocates for the brand.
But while data-driven marketing powers campaigns, how can marketers display data to audiences without confusing them?
That’s where infographics come in. They can break down the most complex data into bite-sized and easily digestible information, like this data infographic example.
There are numerous facts included in this infographic but that doesn’t make it confusing. The flow is simple, and the icons tell a story.
We’ve shared the three reasons why infographics can be used to generate leads. How can infographics be adapted to the various social media channels?
6 Ways to Generate Social Media Leads Using Infographics
There are so many social channels, all of which are taking a visual-forward approach. If marketers want to generate social leads, they need to up their visual game.
We share how to create infographics that generate sales on the biggest social media channels.
Facebook is a tricky channel. There have been a lot of controversies around privacy and the amplification of certain types of accounts and posts.
Marketers using Facebook in their lead generation process need to be careful about the kind of infographics they share on this channel.
For example, a statistical graphic like this should include the source. This helps build trust in a brand and its messaging.
Also, note the size of images for Facebook, which is 1200px by 620px. Creating an infographic of that size will ensure that users see the image in its entirety.
Remember that Facebook isn’t primarily used as a news channel. It’s more a way for people to keep in touch with friends and family.
Keep Facebook graphics to the point and easy to consume so a brand’s posts don’t encroach on users’ connections with their families.
LinkedIn is a great channel to run a lead generation campaign using infographics. While LinkedIn business accounts don’t have huge followings, they are a more engaged group.
However, sharing infographics on LinkedIn can be a challenge. Vertical infographics get cropped on the channel, and that looks unseemly.
But infographics can be divided into a slideshow. Square graphics in a slideshow do not get cropped in the post.
Remember to tag relevant people in the LinkedIn post. Always include a call to action so users know how to react to the post. This will help take them through the lead funnel.
Like Facebook, Twitter has courted a lot of controversy over the past few years. But it can still be a good tool to take users through the lead generation funnel.
Many businesses share thought leadership on Twitter which helps them connect with other brands and potential customers.
An infographic post like the below can also lead to increased traffic on one’s site, more than a link with a preview image would.
Twitter image sizes are much smaller than other channels—880px by 440px. It’s best to use the exact size because Twitter crops images.
While images can help attract attention, the best way to boost engagement on Twitter now is to create a thread. People love stories online and threads can help marketers create a long story.
Among all the channels, Pinterest is the one that is most conducive to infographics. The vertical format of the platform makes lead acquisition with infographics easier.
It is important to note the current Pinterest image sizes—600px by 900px. Even if an infographic like the one below is vertical, it still needs to be sized properly to be viewed by users.
What a lot of marketers don’t realize is that Pinterest marketing is closer to Google than other social platforms.
Pinterest relies on organic search so keywords are important when designing for this channel. Use an SEO checklist for Pinterest posts, as one would do for a blog post.
Also, note that Pinterest doesn’t rely on new content to generate views. With the right keywords, infographics can generate social leads, views, and traffic on the channel for years to come.
Instagram still uses square images so marketers can repurpose LinkedIn slideshows for this channel
Instagram Story dimensions are also great for sharing vertical infographics. Marketers can generate leads by adding engaging elements like stickers and polls to the graphics.
6. Paid Ads
Infographics can be used in paid ads to generate social media leads. Most marketers know not to use too much text on ads. That’s asking for a lot of labor from users.
Instead, by using a visually appealing infographic, social media ads will have more success.
Infographics can also be divided into carousel ads on multiple channels. But keep the ad specs for LinkedIn, Facebook, and Twitter in mind before creating the ad.
Visuals such as infographics are more important now than ever before. They attract users, boost engagement, and encourage brand loyalty.
We have shared the ways that businesses can generate social media leads in marketing campaigns by using infographics.
Each channel should be treated differently when it comes to infographic use. Make note of the sizes and specs, as well as the needs of the audience before designing visuals.
About the Author
Ronita Mohan is a content marketer at Venngage, the infographic and design platform. Ronita regularly writes about digital marketing, data visualization, design, and small businesses.