Visualization of any product is the key to marketing it. We believe in what we see, it is true that if used in the right manner, visual content can amplify the product which speaks for itself.
Yes, of course, there are traditional ways of doing it when SEO was about getting a higher ranking by using all text but things have changed now.
Now people only buy what they visualize and like whether it’s a necessity or not, if you can play the perfect role in product marketing then it’s already a success.
Statistics show that 65% of people are visual learners. Now if your question is what do we mean by visual content, here is a list of a few of the ways in which you can market your product via visualization:
Types of Visual Content
The Power of Visual Content Marketing vs. Other Content Marketing
We live in the technological era, all the text without visuals was a thing from the past. Now if you want your product to be a success in the market you have to visualize it perfectly in front of the audience. You can either hire a professional product marketing agency or DIY the strategies to market your product.
Here we are going to discuss a few comparisons and factors of using the Visual form of content marketing with other forms of marketing.
Visual Content Gets to the Brain Faster
Biologists have proved that the brain of a human being uses the visual cortex to process visuals. It is a less busy and faster part of the brain that separates itself from the busier part of the brain that processes words.
Visuals are Easier to Remember
It is true that if you read text-based information, you can only grasp 10% to 20% of it whereas the percentage of grasping visual content is 65% which is much higher!
Visual is Fun and Easy
Now if you think that creating visual content is harder than writing content, then you might be correct. Though it is the initial stages that might be a little troublesome, once you get the hang of it. It is all worth it!
Even if you aren’t a designer, you can still create great visuals!
Easy to Comprehend
It is a matter of fact that visuals are processed better by our brains. They tend to produce a faster and stronger reaction compared to other types of content.
Scientifically speaking, visuals have the propensity to give psychological responses- such as happiness, inspiration, shock, and even confusion. This all leads to making memories on the brain
Numbers Don’t Lie
According to studies conducted by Visual Teaching Alliance:
- Your eyes have the capability to process astounding 36,000 visual messages per hour.
- A whopping 90% of the information passed on to the brain is visual.
- Compared to text a brain can process visuals 60,000 times faster than any text.
Easy to Share
Since the content is easy to comprehend, it is also easy to share. The more people comprehend your message the quicker and wider it spreads throughout your audience.
One of the many reasons social media amplifies visual content is that it leads to higher engagement and more eyeballs.
Boosts Brand Awareness
Now if we talk about text-oriented content marketing, it comes up with different challenging phases. Your brand motive can only be displayed via text but if we talk about visuals, there is plenty to play with.
Coming up with creative and unique visuals can play a massive role in boosting brand awareness where there is tons of competition. Just if the visuals are used in the right manner your product can be a hit in no time.
Visual content can be great as lead magnets. White paper, reports, e-books, etc are just a few ways to do it. You can complement your lead magnets by adding the essential appeal to them. This can be highly beneficial in accelerating your lead generation rate.
If you are more interested in buyer persona research then using the right visuals for lead generation is the best thing you can do.
Ways to Implement your Visual Content Marketing Strategy
When we talk about visual content, one thing you should keep in mind is that visual content only works when used in the right place.
Doing something as simple as adding a plain photo to your banners/posts won’t do any good. It has to be more interesting and engaging. Here are a number of ways that can help you to do that.
Have a Featuring Image
Always try to have an image at the start of the blog post. Something relevant and eye-catching will just do the job for you. The same image is to be used later on in the post as these visuals draw attention and encourage engagement.
One thing to keep in mind is that these images are to be used with words that let people know what the post is really about.
So whenever you add an image make sure to have some noticeable characters around the image as that will define whether they want to read it or not.
Use of Different Types of Visuals
Now if we talk about visuals, it is widely thought that images are the only way to visualize. Though it is a matter of fact that there are other ways to add visual content and thanks to technological advancement you can use them with ease. Some of the trending forms of visualization include:
- 3D charts and graphs
- Stock images
- Custom-made images
Now if you are creative enough you can shoot for the skies. While mixing these different forms of visual content is one way to do it you can always get more creative with these.
In addition to all this, using visuals can help make the website look updated without doing a lot of work.
Time and Statistics have both proved that product marketing if done right with visuals has a lot of potentials. Simply having visuals without a plan won’t do much but having it all strategized can help you get your desired results.
About the Author
Farasat Khan is an expert in Online Marketing Strategies. He has worked for more than 6 years with established brands before starting his marketing firm. He provides consultation on product marketing, search engine optimization, social media marketing to help businesses generate sales.