It does not come as a surprise that with current technological advancements, the market seems saturated with all sorts of apps, free and paid marketing tools, websites and platforms, and even a greater number of recommendations on which ones to pick and how to use them. Some of them are free but mostly if you need a quality tool – you have to pay for it.
According to Forbes, 3.8 trillion hours were spent on mobile apps in 2021 alone, which explains increased levels of supply or oversupply, for that matter. I have carried out careful and detailed research to help you navigate through this maze of options. Take a look at the content marketing tools and apps that will make your work far more productive.
Google Trends is a simple but great tool for any content marketing specialist. It gives you an idea of Google users’ top search queries. By entering keywords, you gain access to information about the frequency of searches over a certain period of time.
Real-time data covers a seven-day timeframe. Non-real data can cover a much longer period, any time from 2004 to up to 72 hours before your search. You can filter information by location. This is an important piece of data that can shape and guide your choice of marketing strategies.
When you have a clear sense of what it is that customers want to find out or know more about, you are perfectly positioned to offer information catering to their specific needs and inquiries.
Created in 2011, this writing app quickly gained popularity among content writers. It won Apple’s Design Award in 2016, which further boosted its usability. It has become one of the most popular note-taking apps, and you can’t go wrong with it, no matter the scale or scope of your content.
Ulysses comes with a user-friendly, intuitive interface that wins over customers almost instantly. It has a broad range of features. It is particularly helpful when you work with large pieces of content, and you need to come up with polished versions within short timeframes.
Customer reviews speak highly of the app, and most content writers appreciate the ease of use and the largely hassle-free experience of using it for various content writing tasks.
The above features are of critical importance in any kind of content writing, whether it be for marketing or academic purposes. When students buy dissertation online, they expect hassle-free services, reliability, and quality end products. The same is true of content creation and marketing, where quality and trustworthiness are of equal significance.
Content marketing includes and goes beyond content writing. You also need to be adept at the basic forms of graphic design.
Canva has gained a great reputation for its outstanding image editing and design features. You can start with the free version, which is potent enough to meet your basic design needs. If you need more complex and professional designs, you can subscribe for a paid version. It will give you access to a full range of Canva’s tools and features.
The fee of $12.95 per month is reasonable, and you will consider it a worthwhile investment once you start reaping the benefits of your well-designed marketing activities. Canva is particularly useful for social media marketing activities.
You can transfer its features from the website to your device. There are lots of pre-developed templates with awesome graphics, which you can use from your phone. They can help you start the ball rolling quickly and efficiently. You can play with the text, colors, and layouts as per your specific requirements.
Samples come in handy for writers involved in both marketing content and academic writing. Many students benefit from them when looking for Top Essay Writing Services. Not only do samples give a clear idea of the kind of quality to expect, but they also help generate ideas about new and original content.
SEMrush was designed as a content marketing platform to envelop the entire cycle of content marketing. Instead of focusing on just one aspect, it helps plan all phases, including brainstorming or spitballing, design, SEO optimization, and metrics development and tracking.
The platform is conveniently organized as a set of toolkits (e.g., social media, SEO, content marketing, etc.), so you can pick one according to your project goals and audience type. It also allows you to identify and track the keywords your competitors use to improve their SEO rankings. This positions well in terms of the overall competition.
The text editor checks your content to analyze the intended keywords‘ frequency and relevance. By combining data from Google Analytics and SEMrush, you can go on to assess your own as well as your rivals’ content. Both free and paid versions are available.
BuzzSumo is considered one of the best content marketing tools available on the market. Lots of marketing specialists use the app for content creation and management. Rightly so. It can greatly increase the productivity of your work. Customers enjoy the intuitive design and stylish graphics.
It helps users generate original and innovative ideas through detailed content research. The caveat is that you should not use the app to substitute your own research. Remember that nothing beats the results of your due diligence and analysis. Just use the app to generate ideas, which you can flesh out to create engaging and unique content for greater conversions.
Nowadays, producing high-quality content requires a lot of time and work. The market offers a broad range of content marketing tools and apps, but it might be challenging to select the ones you need. For this reason, I have tried to single out the top ones with the best reviews. They have already proven themselves as reliable, easy-to-use resources that can streamline your content creation and management processes.
The corollary is that you should not use any of these resources to substitute your own research and writing efforts. Just draw on them as your aids while counting on your own experience, inspiration, and skills to drive the content creation process.
About the Author
Barbara Fielder is a long-time blogger and one of the leading reviewers of marketing tools, technological developments, and important business trends. She comes with a solid background in ICT, app design and coding, and digital marketing. Barbara never disappoints with her crisp reviews, sharp findings, and useful tips.