Business startup requires a lot of time and resource commitment to ensure success. With digitalization, it is important to focus on online presence to find and engage with the right audience and meet their expectations.
Social networking through various platforms such as Twitter, Instagram, and Facebook is an excellent way of reaching out to larger audiences and getting conversions. You need to pay attention to social trends and how they are likely to affect your startup business. Let’s narrow it down.
Community building around a brand
Community building requires leveraging the social media platforms and patience to realize the results. Focus on creating a solid community of people who love talking about your brand to widen your customer base.
Regular interaction with audiences on social media can help you to create a solid community base and promote brand loyalty. After building the community, these people will be useful to your brand through the startup promotion, enabling you to get customer feedback.
Besides social media, you can also use messaging apps. With the rise of Telegram and Snapchat, a new avenue has opened up where you will be in a better position to build a larger community. The messaging apps and social media platforms allow for channel creation to facilitate business advertising and customer engagements. Maintaining the community requires paying attention to the frequency and value of the information you share about your brand.
Building relationships is one of the trends that can help to grow your business. Today’s customers prefer an engagement with brands they consume and so they are looking for a proper engagement with that brand.
Engaging the customers with social media content can help to build relationships with them. For better engagements, consider providing the customers with exceptional service. If your customers are raising concerns and questions on social media, address them as soon as possible.
Responding to customer queries is a way of demonstrating good customer service and this is the foundation of building meaningful relationships with them. This can enable you to retain customers and promote your brand.
Today, live stream content has become popular and is essential for supplementing social media marketing tools. Videos live-streamed through popular social media platforms such as Facebook are reported to have higher engagement rates than non-live videos.
Effective live-streaming capability is found on popular social media platforms including Instagram, Facebook, and Twitter. Facebook is useful for sending notifications to customers that a live stream is about to happen. If you prefer Instagram, a live streaming feature is available to allow for effective customer interaction using a collaborative approach. Twitter uses a Periscope all to simplify live streaming.
Live streaming is an excellent way for your startup because it can facilitate direct and real-time interaction with your audience. The comments from the audience during the live session can be useful for content modification and improvements of future streams. The reasons you need to stream for your startup include:
- Building trust
- Reaching new audience
- To encourage video sharing
- To promote business-customer engagement.
Initially, social media marketing focused on general content targeting anyone. However, this trend has changed to include personalized content because conventional customers are more interested in more personalized brand experiences.
Consider creating and sharing content that is relevant to your customers’ interests and expectations. Customers are no longer interested in generic information because it is not valuable. Posting more personalized content on social media creates a better way of interacting with customers.
The content can be the basis of encouraging customers to provide feedback below your posts. Focusing on developing personalized social content can allow you to grab the customers’ attention and this will make them pay attention to your start-up business. Success as a startup requires you to stand out from your competitors and the best way to achieve this is by creating personalized content.
The influencer marketing trend has grown recently because customers tend to trust the influencers and the brand they promote. The social media platforms such as Facebook and Instagram can enable you to access influencers and leverage influencer marketing. Influencers have millions or thousands of followers and they can help to promote your brand online.
Finding an influencer to talk about your brand may be an opportunity for you to find new customers and increase the ROI. One of the best ways of leveraging influencer marketing is by starting with building a relationship with the influencers.
Follow them and give comments about whatever they post on social media. After cultivating a relationship, it may be easier to convince them to accept your product review. Customers trust influencers and are likely to listen to them and so you should focus on influencer marketing strategy to grow your startup business.
Visuals and video sharing
Customers who use social media to find products or services to buy are more influenced by videos and images and not written text. Targeting a larger audience on social media requires sharing content in form of videos and images. For example, you can use infographics on your social media platforms to display content more creatively.
Visuals and video sharing are so powerful for a startup because millions of videos are uploaded on Facebook daily. Modern consumers prefer businesses and brands they follow to offer visual and video content.
When people share videos on social media, this creates a means of building brand awareness that is important for startup growth. It also increases web traffic as audiences get attracted to the social ads. The videos serve to educate audiences about a brand as they allow you to tell a story from any angle. Imagery and videos have good responses and this can provide the advantage of customer retention for your startup.
Social trends can help to create a successful business because it is easier to find customers and engage them via social media. Before leveraging the above trends, know that such trends depend on the unique needs of your startup business. For a successful startup, use social media tactics that are aligned with your brand and are appealing to the audience.
Emily Harrinson works as an editor for a London-based MNC since 2006 and also for an academic writing site that students visit to get essay help and other academic paper assistance. Her hobbies include reading novels, sports and music. She’s a highly positive person, which helps her to achieve her goals easily.