Marketing trends are changing drastically; it has moved from analog to digital. Many well-established brands have adopted this latest marketing trend to stay ahead of the curve and hit the fiercely growing competitive market. Mainly three elements are responsible for the drastic shift, they are:
- Social media.
- Wireless broadband-enabled intelligent devices.
- Search engine evolution of all the search engines.
Most people these days spend around 69% of their time on their smart devices. That means that more than half of their time is spent on mobile phones using one or another app, watching movies, videos, and much more. They carry out their devices on their hands for the whole day as it helps them make a different decision related to purchase and search about that particular product or service.
Proven Ways for Improving Your Mobile Marketing Strategy
Most of the businesses are spending their penny on a mobile ad which has boosted to it. According to a recent study, 72% of companies are ready to spend a vast amount on mobile ads as it helps them to deliver their message to more customers. If your marketing strategy doesn’t incorporate mobile, you will indeed be left behind the curve and lose various opportunities waiting on the way.
Everyone is aware of innovative technology as it has spread very speedily worldwide in less time. One of the reports represented that more than 5 billion people own their mobile devices, while more than 50% own smartphones. As most customers have their presence on an intelligent machine, it becomes essential for business owners to plan as well as implement the best marketing strategy.
If businesses are ignoring using a mobile-first approach for marketing purposes, then it’s sure that they are losing various opportunities that are standing ahead on their way. Thus businesses who want to leverage competitive advantages have to make sure that they do not ignore the mobility for marketing their business more effectively and enthusiastically. A few reasons justify why investing in mobile marketing can boost online growth for your online business.
Google recently announced that from now mobile-first indexing is the default for all new domains. It simply means that when any of the businesses register a new field on Google, it will be crawled by Googlebot (Googlebot is Google’s smartphone). The indexation process will use the content; this content will be explored on mobile pages to quickly understand how it appears and functions in search results. If any of the websites are not optimized for mobile, then there are great chances that they will lose SEO visibility for the long-term.
Traffic due to mobile devices to websites has increased drastically over the last decade. Around 0.7% of web traffic was generated through mobile phones in 2009, whereas it reached 50.3% by 2017. This data shows that traffic from mobile devices is continuously increasing. And if your developed website does not answer all the needs of people exploring it on their mobile, then there are great chances that huge opportunities like improving their business sales and leads.
Using Apps for Exploring Options
As of the third quarter of 2018, more than one-third of the app was downloaded from the leading app store. It is estimated that this amount of app downloads was quite enough to drive around 66% of mobile app revenue worldwide for Apple’s platform. Many app development companies have worked hard to make an app for various fields; this has made the apple app store a lucrative one in today’s app market. This trend highlights how important it is to have an app download option on your business website.
Develop Business Website
You will be shocked to know that there are about 1.8 billion websites on the web. The number is expected to grow higher in the future as more and more business entrepreneurs are considering developing sites for their business. Most brands turn towards website development as they know it well to represent theirs more effectively in front of their prospective customers.
Your business website will provide all the information to the users whenever they search for the same. Hence developing a business website and app like Eventbrite or other with the help of a mobile app development company is an initial step that businesses have to take for putting their foot forward in a mobile world. Ensure that your website contains all the information related to your company, product, or service that you offer to the customers.
About 72% of people responded that they would only like to use mobile-friendly websites and offer them an excellent experience throughout their purchasing journey. Most consumers these days are more likely to purchase online when your brand website works effectively on the mobile and offers them a great user experience. While it was found that about 61% of customers leave the site before purchasing if a particular area is not mobile-friendly as well, fails to offer them a better user experience.
Improve Your Mobile Search
More than 60% of the searches that the users perform are beginning from mobile. Improving mobile search becomes an essential task for the local businesses as most of their customers search online to know when they can visit the store, phone number, and much more.
Target Customers on Location Base
Businesses who have their presence on mobile get the opportunity to target customers on location. Use geofencing; businesses can easily target their customers and their competitors based in a particular area. Companies can also set time constraints for their marketing campaign; this can help them target a specific event for a particular area like a festival, conference, etc.
Interacting with Social Media Sites
Mobile users in the U.S. spend more than half of their time on social media sites like Facebook, Instagram, or other messaging apps. Hence it becomes vital for businesses to have and improve their presence on social media sites. Developing an effective mobile strategy is an effective way for businesses to optimize their business ads on Instagram and Facebook.
Know Prospective Customers
If you aim to build a successful mobile marketing strategy, then it becomes essential for you to know your audience in the best possible way. And how can you do so? Simply by considering market research. You can use various sources like social media platforms or any other source to know your customer’s purchase behavior. There are multiple questions that you can consider when it comes to understanding your prospective customer; this question includes:
- Which type of items your targeted consumers are more likely to purchase?
- Which platform do your consumers use to make a purchase?
- What consumers expect from your brand?
- What did your competitors offer to your consumers?
- Why are your prospects more likely to purchase from your business rivals?
It can help you to develop an even better and effective mobile marketing strategy for your business in no time. It can help you reach more customers and make them loyal to your brand by satisfying all their needs in the most effective way.
All these tactics might seem overwhelming, but if you consider them, they will help you step one foot ahead and reach your business goals within your budget. So it will be advisable for every business not to neglect to stay ahead in the competitive race. Keep in mind that mobile marketing has become an essential part of this digital world; it’s no longer optional for businesses.
The mobile era has opened many opportunities for businesses. Businesses that are ready to improve their mobile presence are working towards making their business future-ready. An excellent mobile marketing strategy will surely help companies to reach their targeted goals in their business and earn a high return on investment.
About the Author
Gaurav Kanabar, founder of Alphanso Tech. He has specialized in blog writing, article writing, and copyright on different topics like the latest music industry trends, video streaming app development, marketing tips, and many more. Besides that, Gaurav loves spending time with nature, reading novels, and playing snooker.