Mobile is no longer just an option when it comes to marketing. Optimizing your social media posts for mobile is really important. You should start doing this if you want higher user engagement and better sales conversion for your brand. Creating mobile-ready content goes beyond the resizing of images or the shortening of the tweets.
It means creating content in such a way that smartphone and tablet users can also interact with their chosen social media channel instead of just scrolling up and down the news feed.
Instagram and Snapchat have started the trend of this type of platform. Other social media networks must adapt in order to stay relevant. There are more mobile users than desktop users yet content has not been optimized for mobile. The mindset should change since the trend is already gearing towards this kind of marketing.
The biggest social networks when it comes to B2B or B2C community should start optimizing their content for this kind of marketing if they have not done it yet and here’s how:
Optimizing Facebook for Mobile
#1. Due to space limitation, your Facebook posts must be eye-catching. It has to be visually stimulating to mobile users. Text and image should blend well and try to limit your text use so it wouldn’t take too much space.
#2. Focus on user engagement or interaction. Almost 900 million of Facebook users access the network through mobile. You have to take advantage of that fact. How can you make your Facebook Mobile work for you?
Solicit customer interaction by providing call-to-action buttons that they can act upon. You can also ask questions to your audience, like what they intend to do with their Christmas bonus or ask them to like a photo on your page. Anything to get them to interact with your Facebook posts. You can even have electronic raffles and contests.
#3. The biggest social media network has the Facebook Nearby which allows Android and iOS users to find reviews and information regarding a business establishment nearby that they can normally find using search engines.
And just like any other reviews, the appearance of a business on Facebook Nearby can be attributed more to reviews and recommendations than on its proximity to the smartphone user.
As a business owner, you can take advantage of this by encouraging your customers to check-in or write reviews and recommendations for your business. In exchange, you can give simple tokens, incentives or gift vouchers.
Optimizing Twitter for Mobile
#4. Fact- 80% of Twitter users access it through their mobile devices. In fact, mobile Twitter users are usually more likely to be on Twitter several times in a day. They are also 44% most likely to click links provided on tweets so extend your branding to this type of marketing. Use the same logo for your brand on all your social channels including Twitter.
#5. Optimize your Twitter profile. You can start by creating your kick-ass profile. Include your website, your occupation, your hobbies and anything interesting about you or your business. Your bio should be able to tell people why you are worth following. You have to make it as interesting as you can. Include the right keywords to perfectly describe you or your business.
#6. Capitalize on the power of hashtags. Twitter users normally utilize hashtags to keep track of the latest news and trends of the brand or business they are following. When creating tweets, ensure hashtags used will maximize exposure of your brand or business. Always include hashtags or keywords that will best describe your business.
Optimizing LinkedIn for Mobile
#7. LinkedIn has recently relaunched LinkedIn Pulse specifically for Android and iOS users. This is the right vehicle for you to showcase your valuable content in a very important platform. Pulse has been completely redesigned for the ultimate smartphone experience. With LinkedIn Pulse, you can bet your bottom dollar that your posts will be given the attention it deserves. What’s so good about LinkedIn Pulse is that majority of industry leaders are using it to keep up to date with the latest trends and news.
LinkedIn’s acquisition of Pulse, SlideShare and Newsle have made them the network of choice when it comes to content distribution. In fact, their publishing platform is at par with no one. If you don’t take advantage of that fact, then you are not maximizing everything that LinkedIn has to offer.
8. LinkedIn is the biggest network of professionals. 50% of the users access it via their smartphones and tablets. Everything about your LinkedIn account should be mobile friendly. And we’re not just talking about your LinkedIn Pulse articles. We are talking about your profile, summary, experience and all other aspects of your LinkedIn account.
This is very important, especially that about 15 million profiles are being viewed on a daily basis on this platform.
#9. 39% of LinkedIn subscribers have premium accounts. This means that these people are really serious about maximizing this social media platform. Your ads with LinkedIn are something that you must consider as well. Start creating ads intended for Mobile LinkedIn users today.
Wrapping it Up
In a July 2015 update, Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%). If you have not taken into consideration that mobile users have significantly outnumbered desktop users then it’s about time to give mobile the same meticulous details and efforts you put for other aspects of your marketing. It should be given equal importance and not only as an afterthought.
Going mobile should not stop with just your social media networks specifically Facebook, Twitter and LinkedIn. In fact, you should also ensure that your business’s website is mobile ready. You have to be up to date with the current trends in marketing and going mobile is the only way to go. You have to ensure that your landing page is interesting enough for the mobile users to sign up or click the call to action button.
If your website is not mobile-friendly; chances are your possible audience might get turned off and won’t give your site another chance when needed.
Customers want mobile-friendly websites and what the customers want, customers get– if you want to stay long in the industry.