The Benefits of Social Media Automation Tools for Businesses

Generating leads, fostering business-client relationships, and increasing sales are the hopes of all aspiring entrepreneurs.  Accomplishing such ambitions are vitally important to the health and maturity of your company or brand.  Years ago, before the rise of Social Media – growing a business really took great strides, tremendous effort, and creative marketing strategies.

However, times have changed and as discussed in a Mashable post on SM automation: Social Media has become the dominant force for businesses for who want to drive traffic and conversions.  It comes as no surprise since Social Media is responsible for attracting a monthly audience measured that’s in the billions which leaves enough market-share for us all to target.

Social Media is evolving and so should your marketing strategies.  Social Media encompasses much more than only Facebook; over time, new platforms emerged and were quickly adopted and used by the masses.  Such platforms include Instagram, Twitter, YouTube, Pinterest, and Tumblr… Just to name a few.

When it comes to Social Media, you want your brand to reach maximum audience reach potential and doing so will require a tremendous amount of time (until now).  In a recent report published by the “Pew Research Center on Internet & Technology” – studies have shown that 71% of all Americans aged 18-24 use Instagram with that number increasing to 73% for the number of individuals using Facebook.

Needless to say, these numbers represent the audience in which your business can target and by automating your social media marketing efforts – you’ll be able to reach more consumers.

With so many Social Media channels available for brands to target – establishing a presence on each of these platforms can be overwhelmingly difficult.  Not all of us have the spare time to dedicate to sharing updates and promotions about our brand across 5+ networks per day.  However, not doing so could lead to a consequential reaction resulting in a loss of traffic, leads, and sales.

You don’t want your business to under-perform and neither do we. This is why we’re introducing you to “Social Media Automation Tools” for businesses. Tools which will enable you to cross-promote your company on multiple SM channels, at the click of a button.

Use Social Media Automation to Free-Up Time

As an aspiring entrepreneur or an established business owner – your time is valuable and any approach that frees up your time without sacrificing productivity is a move that’d be wise to make.  Well, welcome to Social Media automation – a marketing and content distribution technique that automates the tedious task of posting to multiple accounts.

Time management is crucially important to growing a business and spending time manually curating and publishing posts by hand can take precious time out of your day – time that could be better spent on another aspect of growing your business.

If you’re ready to adopt SM automation and want to learn how it’ll help your business excel – please read on.

First and foremost, social media automation is going to free up a lot of your time which in and of itself is a tremendous benefit.  However, it doesn’t stop there.  By automating your social media marketing efforts, you’ll be able to schedule and publish posts, automatically respond to audience feedback (comments, mentions, etc.), and manage daily actions – all through one, user-friendly interface.

By automating social media tasks you’ll free up more time to focus on:

Engaging your Audience – Manually keeping track of content feedback from your audience can be challenging.  By using social media automation, you’ll be notified of responses, queries, messages, and comments received in an interface that’s easy to navigate and understand.  Rather than spending time manually checking for responses, you can now spend that time curating helpful responses to your audience.

In return, you’ll provide more insightful feedback, your audience receives better help, and everyone benefits.

Curating Engaging Content – Content marketing is where most businesses fall short.  Business owners, brands, entrepreneurs – time isn’t always on our side and we may be rushed to curate, edit, and publish content for our audience.  Unfortunately, you can’t rush art, and, you can’t rush content quality.  Sharing content manually across multiple social sites can consume precious time out of your schedule.

As discussed in a report on what mistakes to avoid in Social Media: all social media platforms should be treated and posted to equally.

Rather than investing your time in the process of publishing, automate the publication process so more time can be spent on producing the content quality that your audience has come to expect.

In Jarvee, ensuring that your content reaches all of your channels is as simple as adding in your account credentials.  It couldn’t be easier and you’ll save yourself a TON of time and effort.

Brand Messaging – Distributing your content across multiple social media accounts is a lot of work and you want to make sure your content reaches all channels.  By manually managing the publishing of your content on so many accounts it can be easy to glance over and forget about getting your content published for the day on a particular account.

Aside from the time you’ll save – automating your social media marketing will permit you to have your content evenly distributed across all of your chosen networks automatically with no chance of anything being missed.

I absolutely love the intuitive user interface that Jarvee provides as I can easily monitor my branding efforts across all of my social media accounts and can ensure that scheduling for posts are published as they should.

Understand your Businesses Position on Social Media

Some companies spend thousands of dollars on generating data reports and statistic overviews and needless to say – such a process is costly and time consuming.  By automating social media, you’ll be able to view all of your accounts from an easy-to-use interface that will display account follower count, mentions, shares, and much more data that is extremely useful for you.

Before the practice of automating tasks – manually reviewing each account to understand growth and brand reach was a part of all businesses daily routine.  However, you can alleviate yourself of having to manually check each of your accounts by accepting the social media automation concept to help you save time while giving you a better idea of where you stand.

Set and Forget – Manage Account Actions with Ease

There’s no debate to be had when I say that saving time is the biggest benefit to automating social media marketing efforts.  Let’s take for example an Instagram page that I have for one of my 3 brands.  Initially, I spent about a couple hours per day on this account alone.  I spent precious time uploading photos, responding to comments, following others, and answering DM’s.

Now, if we take a look at the Instagram tool provided by Jarvee (which I’m currently using) – I have access to automation features that include:

• Post Scheduling
• Auto Re-post
• Auto-Follow
• Follow-Back
• Unfollow
• Auto-Like

In addition to 15 other functionality options that they offer.

Just by automating the 6 tasks listed above, I was able to accomplish quite a few things including saving time, growing my brand through following others automatically, and uploading/reposting content (scheduled).

This has afforded me the opportunity to work on offline marketing which has driven my business new clients and sales that I otherwise wouldn’t have had without the use of social media automation.

What are you waiting for?  If you’re like me and want to utilize your time more effectively, consider automating your social media activity so that your time can be spent on growing your business rather than maintaining it.

Elias Arosemena is a startup advisor, social media aficionado, and SEO consultant. On his blog, MyMarketingInsider, he provides actionable insight on how brands can excel through Social Media Marketing and SEO. You can connect with him on Twitter or LinkedIn.