In this guide, you’ll learn how easy it is to schedule all your Facebook Marketing for months in advance if you have the right tools at your disposal. And you need only about 10 minutes of your time. No more late nights or lost weekends.
I’ll show you how to keep your Facebook Pages and Profiles active with relevant and high-quality content, how to attract potential clients and how to save up to 90% of your time and put it to better use, like further growing your business.
Another important thing that you’ll learn in this guide is how important the Facebook reach is for your social growth, and how to use JARVEE to optimize your organic reach with minimum effort and no costs.
But first, let’s see what the Facebook organic reach is and why it is so important for your accounts’ and pages’ growth?
How to Improve Your Facebook Organic Reach
The Facebook Organic reach is the number of unique Facebook users you can reach with your Facebook content for free and not as a result of ads.
When you post something on Facebook, your content will be displayed only to some of your followers (people that liked your Facebook Page) or friends. It will not be visible to all your fanbase, but to a certain percentage, depending on your organic reach.
Your organic reach is calculated based on the engagement you get on your posts. As well on the amount of other competitive content that tries to win the attention of your fans at the same time.
Think of it this way: your followers like hundreds of other Facebook pages as well. All these pages compete with each other for a spot on your followers’ feeds. When there is too much content, there must be an algorithm in place to sort and prioritize what will eventually end up in the users’ News Feeds.
So you have a lot of competition (think of all those kittens pages!), which means you need to think strategically when posting your content. And of course, when crafting it.
First, you need to make sure your engagement rates are as high as possible. Lots of engagement translates into great content, and great content is highly appreciated by Facebook’s algorithm.
And second, you need to schedule your posts and try to avoid the “peak hours” – when everybody else is posting their own content. But of course, you also need to take into consideration your followers’ time zone and their online habits (when they actually show up to read their feeds).
So when to post your content on Facebook to optimize your reach?
The best way to find out is to check your Facebook analytics and see when your fans are on Facebook. The second best way is to start with a general guideline based on several studies and do a lot of AB testing until you find the winning formula.
According to the most recent studies about the best practices when it comes to posting on social media, the best time to post on Facebook would be anywhere between 9 a.m. and 7 p.m. with the most clicks and shares around 9 a.m., 3 to 4 p.m. and a little after 7 p.m.
This is where JARVEE comes in. Using the latest and most performant technology, with JARVEE you can schedule your content to be posted between the most optimal time interval. You don’t need to stay up all night to share your updates. You can do this during your regular working hours, and just let JARVEE do the overtime.
Here is a step by step guide on how to schedule your updates to be posted during 9 a.m. – 7 p.m., or any other interval for that matter:
Step 1 – Create a Destination List for all your Facebook Accounts and Pages where you want to post your content (your destinations)
Yes, you can work with more accounts and Pages at the same time. You can even add groups that you joined and can share updates with.
The destination list must contain all the accounts, pages or groups where you want to publish your content. It is external from a campaign, to make it easier for you to add other accounts, pages or any social places where you want to post something, without changing the campaigns. This is extremely productive especially if you work with lots of pages or groups.
To create a destination list for your Facebook accounts, you need to
- go to the Destination Lists tab
- click on ADD DESTINATION LIST
- name your list, to make it easily recognizable
- check the option “Auto Select new Groups for the chosen Account” – in case you plan to join niche groups over time, where you want to share your posts, and you don’t want to come back every time to add each newly joined group
- for the Facebook accounts you want to work with, select the groups and pages you want by clicking the links in the GROUPS and PAGES/BOARDS columns. You will see a list with all the groups you belong to and the pages you own.
- if you want to also post on your wall, check the checkbox in the WALL/PROFILE column
- don’t forget to check the checkbox in the SELECTED column, for the accounts you want to use with your Facebook Marketing. When you want to stop using an account – even for a brief period – you just come back here and uncheck this checkbox.
Step 2 – Create A Standard Campaign
If you want a consistent social media activity to promote your business, products or even your personal brand, a standard campaign is your best bet.
Let me explain why.
A volume campaign is for the marketers with too much content, too many accounts and too little patience. Actually, it’s like this: if you want to schedule a large amount of content, with more than ten destinations to get faster results, you will have to use volume campaigns.
With a scheduled campaign you get to choose the specific hours for each and every post you want to share on Facebook. This can be very time consuming with little benefits. If you have content that absolutely needs to be posted at the exact hour and minute of a certain day, then you can, and I encourage you to, create an additional campaign, this time scheduled, for these posts only.
But for the most of your content, you can safely choose a standard campaign. You can set up an interval for your updates and the number of posts you want to make during this period. Then, depending on the number you choose, JARVEE will automatically assign optimized timers for each Facebook update. One trick here is to select the option to change these timers each day. But I’m getting ahead of myself here. Let’s proceed to step 3!
Step 3 – Add Your Content
There’s much more to talk about content. That’s why I’ll talk about it more in a future blog post. But for now, let’s see the basics.
First, we will see how to get started with the basic amount of (high-quality) content for your campaign, and then we will build on that until you have a completely automated strategy in place.
To add your content you must go to the What To Publish tab of your campaign. Here you will see several options:
- Add Post – use this if you want to add your content, one by one, to craft it using the editor, add pictures and so on. You can also add multiple posts with just one click.
- Flickr/Pinterest Post – here you can search and extract photos from Flickr or Pinterest based on keywords. Really helpful if you have a “creator’s block” and you’re in need of original content.
- RSS Post – this one will be the most useful feature for you if you want a consistent stream of content for your social channels. First of all, you can (I mean, you must!) add the RSS feed of your blog so that each new post will be automatically added to the campaign. Then, you can add the RSS feeds of other high-quality blogs or news outlets in your industry, to diversify your content and attract more followers.
- Monitor Folder – this feature is a life saver for your creative content. Set up folders to add your images once you finish creating and editing them and JARVEE will automatically add them to the campaign.
- Clickable Image Post – this is one of the most engaging type of posts on Facebook. Basically, you will add an enticing image to your post, to convince people to click on your links. But it’s more of an advanced option.
- Share Post – the already posted Facebook updates will be shared on your destinations for increased engagement and reach. You can even set up a Facebook page that will act as an RSS feed, and JARVEE will automatically share all the new posts from that page to your destinations.
Now let’s see how to make a minimum posts list for your destinations, which will ensure a constant flow of Facebook updates.
The first thing to do is to add your blog’s RSS feed. If you have a podcast, add that RSS feed, too:
- click on the WHAT TO PUBLISH tab, then on RSS POST
- add each Feed URL in the first field. Each on a new line like this:
- Feed Template – I usually use only the title of a blog post and its URL, so my template would look something like this: [TITLE] [URL]. This is because I want to avoid having too much text (studies shows that posts with short texts are performing much better on Facebook).
- check Create Image Post, so JARVEE will extract the largest image and create a nice looking image post (posts with images are performing much better than other types of Facebook posts).
- Click on ADD FEED and your feeds will be added to the table below
- To test out your template, click on GET 5 TO DRAFTS. This will extract the last 5 posts and add them to the Drafts.
- Check your posts in the Drafts tab. If you need to adjust your template you can come back and do that. If everything is ok, then return to the RSS Post sub-tab and choose how many posts you want to extract (for example 30) and click START
- for your own blog’s RSS feed you should also check out the option to “Add posts at the top of the Post list” – this will ensure that your blog posts will be shared on Facebook as soon as they are released
Next, add some other blogs in your niche, blogs that you like to read and want to share with your audience, or blogs that you know your audience will enjoy. Choose the best 2 or 3 blogs in your niche and add their RSS feeds as you did with your own blog. Extract the latest 30 posts from each blog, which will give you about 90 posts in your Post list. 120 posts if you count the 30 blog posts from your own blog.
Step 4 – Add The Destination List
Remember the list we created in the first step? Well, now it’s time to use it.
Go to Where To Publish and select your destination list. This will tell JARVEE that your campaign will publish on the accounts, pages, and groups on this list.
If you wish to add a new account or to remove an old one, you can do this in the Destination Lists area, without interfering with the campaign. If you add a new account or page, the campaign will start posting your content on that account too. If on the contrary, you remove an old account from your destination list, the campaign will simply stop posting on that account.
Step5 – Set Up The Timers
Go to When To Publish and
- set up the number of daily posts. I suggest starting with about 2 or 3 posts per day. According to several studies in the business (from companies like Hubspot or SocialBakers), the sweet spot of Facebook sharing is at 2 posts per day for most of the online brands. Too many or too few and you have a significant decrease in engagement. (We don’t want that!)
- set up the time interval for your posts. Like I said before this should be between 8 PM and midnight for your target audience. (JARVEE will use the time zone of the operating system it’s installed on)
- I usually check the option “Randomize timers each day” to make it look more genuine
- check the option “Publish on all selected destinations” and leave the default settings for the rest of the options
Step 6 – Review Your Campaign
Time to review your Post list. If you go to the Post List tab, you can see all the posts extracted from the RSS feeds, which should be about 120. Don’t worry; you don’t have to read them all.
If you used the [TITLE] [URL] template for your RSS posts, as I suggested, it should be pretty simple to scroll through the posts list and figure out if you should remove some of them. There are already high-quality articles (because you selected the top 2 blogs in your niche), so just a look at the title should be enough to figure out if your audience would appreciate the read.
Remove those that don’t match your criteria. By now you should have about 100, or 90 good articles to share with your fans. With three posts per day, this should easily last for a month (not to mention that JARVEE will automatically add all the new blog posts from these feeds)
Step 7 – Start Your Campaign
Now you can go to the Overview tab, make sure you add a recognizable name to your campaign and click on START CAMPAIGN.
That’s it. You just created a fully automated social media campaign for all your Facebook accounts with high-quality content that will last you for a full month! Maybe it didn’t take you just 10 minutes, but it was pretty close, right? This was just the first time you did this though, I am sure the second time it will take you 5!
What are the next steps? Whenever you have new content, like a contest, some inspirational quotes, questions or giveaways, you can come back to the campaign and add them using the What To Publish tab.
Once a month you should check your Posts List to filter out the posts that came from the RSS feeds (this shouldn’t take you more than 2 minutes).
This shouldn’t come as a surprise, but each business and industry behave differently. This means that you could try changing the time intervals for your posts once a month and see when you have maximum reach. But it’s better to start off with something that was tested and proved by other businesses to be effective, as we suggested in this tutorial.
- Schedule your posts to be shared with your fans between 9 a.m. and 7 p.m. to get the most clicks and shares
- You can set up a month’s worth of Facebook posts in 10 minutes using RSS Posts in JARVEE.
- When you get started, limit your posts to 2 per day, as it was shown to be most effective for most online businesses.
- Once you start getting to know Facebook Marketing and JARVEE test out new things, new time intervals, post frequency, and types of content. This will help you come up with a personalized strategy that is the most efficient for your business.