Every brand wants to grow its presence on social media, but not all of them are willing to put in the groundwork for future success.
Social media has become a necessity for businesses, which is why you will see more and more companies taking importance in social media marketing and building their brand on social media.
Here are some tactics that you can use to grow your business’s social media presence:
Create valuable content
Creating valuable content is not optional. It has become mandatory.
Modern consumers want to interact and engage with brands that bring value to them. Value doesn’t mean that you’re always creating content revolving around a particular niche. Real value is provided when you make sure that your audience deeply appreciates the content you put out.
Video content is viral these days. Not only do people enjoy seeing videos, but they also enjoy sharing them within their circle of friends, family, and other close people. Another advantage of creating amazing videos is that not everyone is able to pull it off, making your content more valuable.
Images also work well on social media, but you will need to add a little spice if you want to get better results from your content. Have your designers and marketers work together to create content.
Another valuable form of content is if you create guides that walk your audience through some of their pain points and list down ways to eliminate said obstacles.
Your content doesn’t always need to be educational. Having the right mix and match of things is a great way to keep your audience interested in your business’s online presence.
Engage with your audience
Increasing engagement with your online audience is essential if you want to be memorable online.
Brands that do not prioritize engaging with their online audience suffer significantly in the short and long term. Modern audiences have decreasing attention spans, so if your brand cannot keep up with your audience’s demands and needs, you will not be able to maintain a positive brand image for long.
The best way to engage with your audience is to ask a question in your social media posts. Or ask for your audience’s thoughts on a topic that they’d be particularly interested in.
Most brands prefer to maintain a professional tone online, and for most businesses, even small businesses, that’s perfectly acceptable. But if your brand is a bit on the creative spectrum of things, then it might even be a good idea for you to mix up your brand messaging a bit and be more creative.
Make it a point to answer any questions that your audience might have as soon as possible. You don’t want things to get ugly on your social media profiles, as it will deter other audience members from becoming paying customers.
Collaborate with others
You can only post so much content on your own. Marketing your posts is useful most of the time, but what if you want to tap into a demographic that is different from your own? It might be a good idea to collaborate with other brands, influencers, and thought leaders.
By partnering up with different people, you will not only be able to benefit from their audience, but you will also learn a fair deal about how other content creators work and what is their process of creating content and running campaigns.
The best tip for collaborations is to find partners that are not only relevant to the demographic you are targeting but also align with your business’s core values. You do not want to align with someone that shares different values as it will only confuse or enrage your audience.
Choose your collaborating partners wisely, and you will find success in creating an excellent social media presence.
These days, every brand tries to create an online presence, but only a few of them even mage to get close to the kind of results they want to get. Why is that?
One primary reason is that these businesses fail to be human.
Being human doesn’t mean that your brand needs to engage its audience in a too close for comfort tone. Instead, it means that your audience needs to realize that there are people, just like them, behind the business.
You can do this by showing your team and the people that make running your business a possibility. Posting videos featuring your team working is a great way to let your audience know that you are transparent and care about the people working for you.
Another thing that will help your brand grow on social media is if your audience post about your business on their own. Remember that you should not force your audience to share content related to work, but you can let them know that it’s alright if they do so.
Another thing that will help you boost your presence on social media is if you’re active a lot. Being busy doesn’t only mean that you’re posting regularly. It also encompasses being there for your audience when they need you the most.
Staying active also means that you’re on top of the latest trends and have done your research beforehand on holidays and other special events. But it also means that you’re always there for your audience.
On social, at your physical locations, and even your website. Employing tools like chatbots and a live chat app is going to help take some of the stress off of your shoulders and help your business grow.
You also need to pay close attention to the kind of press you are getting, and the perception people have about your business, both online and offline.
Building a credible presence on social media takes time. You will need to create a meaningful relationship with your audience because a superficial relationship will not benefit you for long.
To grow your business online, you will not only need to invest time and resources, but you will also need to strategize and find tactics that help you grow your presence online. There are several things that you can do to maximize the effect of your efforts online.
Be creative and learn from other successful businesses in your industry to have the best chances of success.
Hamzah Adil is a digital marketing executive currently working for a startup that has developed a live chat app called SwiftChat.