As marketers, you need to be on the lookout for new opportunities to benefit from your customers’ changing behaviors. Today, social media marketing trends are undergoing rapid changes due to increased usage and evolving user expectations.
This guide looks at some of the social media marketing trends in 2022. You can implement innovations in your brand’s social media marketing campaigns with these new ideas.
New Trends to Watch in 2022
Last year was a busy year for social media websites, and 2022 is shaping up to be the same, if not even busier. Check out these new trends in social media marketing that can help you improve your projects this year.
In 2022, you will see computer vision applications, including augmented reality (AR) and virtual reality (VR), become more present in social media marketing. Audiences want an immersive experience and will turn to their favorite platform for more long-form content.
In response, brands can embrace social media marketing by offering self-guided assessments, interactive tours, or quick product demonstrations.
Introduction of New Digital Entities
Modern developers are introducing digital worlds, currencies, social platforms, and other entities in the metaverse. You may need to be open to advertising non-fungible tokens (NFTs) and the minting of loyalty assets.
These new entities have the potential to slowly become more mainstream with the rise of NFT supporters online. As a digital marketer, you should take this opportunity to delve into uncharted territory and look for potential customers in the crypto space.
Marketers and consumers alike have seen big brands using their platforms to fight for equality and inclusivity in the past years.
It is important to remember that customers today are more informed on social issues, especially the younger ones who are always active on social media. Therefore, it may not be enough to promote social initiatives without following through. Doing so may lead to your audience accusing your brand of greenwashing, a deceptive marketing tactic that PR people use to persuade their audience that their brand’s policies are environmentally friendly.
If you want a cost-effective way to cut through the noise on social media, it’s time to collaborate with your brand’s advocates.
You can fill your future customers’ feeds with user-generated content (UGC) that promotes your brand.
In a recent study about consumer shopping habits, 79 percent of respondents reported that UGC highly impacted their buying decisions. Additionally, 58 percent backed out of a sale because a site did not have any customer reviews or photos. Without UGC, you are limiting your social reach and reducing website conversions.
Another form of content collaboration is influencer marketing. You can choose a social media personality who can promote your offerings to their followers. This strategy can be simple yet effective in improving brand awareness.
Over the recent years, calls for social media platform accountability have increased. This change can be attributed to reports implicating social media sites, like Instagram, as a negative influence on young people.
According to a 2021 Wall Street Journal report, 32 percent of teenage girls surveyed said IG made their negative feelings and thoughts about their appearance worse. Meanwhile, 12 percent of young boys shared a similar sentiment.
As a digital marketer, you have to be mindful of the message you are sharing with your audience. This statement is true, especially today, where young people online are unafraid to call out the toxic mindsets that brands promote. You need to meet the high expectations of your customers so that you will have a successful social media marketing campaign.
Achieve Social Media Marketing Success
These new marketing trends can help you design effective social media marketing strategies. The next thing to do is ensure that your campaign will be successful.
Stop and take the time to assess your business and evaluate your existing social media marketing strategies. After that, you should create your goals. Ask yourself the goals you want to achieve in this field.
A helpful way to manage your objectives is listing one-year, five-year, and 10-year goals. You need to specify where you would like to be with your social media advertising efforts within these time frames. Doing so can provide you with a direction to focus on your marketing efforts.
You must also thoroughly research your target audience and customers. This step can help you design your strategy in a way that caters to their needs and interests.
Knowing your customers also helps you find the best social media platform to focus on. This strategy is especially helpful if your company is relatively new. You can spend your limited budget on a website that will give you the most value.
After finding the best social media platform for you, the next area to focus on is the quality of your content. You may need to use different content creation tools and software to generate posts relevant to your prospects.
Use your audience research to help you create content that your target audience will care about. Keep a close eye on how your audience interacts with the different types of content you post.
If followers are the most important resource for social media marketers, analytics are a close second. Data analytics will tell you if your marketing efforts are helping you meet your goals. You need to track key metrics, including the following:
- Interactions or engagements
- Video views
- Profile visits
- Reblogs and reposts
You can use the useful metrics listed above to guide adjustments to your strategy. The data can even help you create new campaigns.
Today, social media platforms, like Facebook and IG, come with their own analytics tools. But you can also use your management tool’s analytics to monitor all of your social media interactions in one place.
You can use data analytics services as a software (SaaS) to help you find the social media website that gives you the most value. Currently, there are various SaaS analytics tools available that can help you improve your digital marketing performance.
To get the most out of this strategy, you also need to use SaaS management software to help you monitor all of the apps you are using. You can have a clearer picture of the results of your social media marketing campaigns with well-managed software and tools on hand.
About the Author
Chase Morgan is an SEO and content creating enthusiast and spends his time learning about the ins and outs of SEO implementation. Aside from writing about SEO, Chase also enjoys gardening and volunteering at the local shelter