You’ve rewritten your old content, published new, SEO-based articles, and improved your website pages, but wonder why the conversion rate is still stuck?
To comfort you, we can say that you’re not the only one out there facing such difficulties. Many business owners do everything by the book to facelift their website, but nothing happens. Visitors don’t react differently to this improved version and everything seems like a huge waste of time and money.
We’ve done some research on this matter to help our readers boost their conversion rates after optimizing their website’s UX.
An Incomplete Customer Journey
From the second a customer sets their cursor on your website, they begin their customer journey. It lasts until the moment they make a purchase or register for your services. This pathway typically consists of the following elements:
- Buying procedure
- Customer actions
- Potential issues
A customer journey is not a linear process, meaning that there are many backs and forths, abandonment, and returns, as well as several channels included along the road.
Not covering all the checkpoints on the customer journey map may lead to a low conversion rate, and the customers could even get angry, especially with inefficient customer support services.
📌Takeaway: Check out the customer journey as a visitor on your website to see for yourself what could be improved and ensure efficient customer support, especially for impatient buyers.
Poor Social Media Coverage
Linking and syncing your website content and materials with your social media accounts is vital for a consistent and productive online presence. In that light, relying on a social media scheduler for digital business campaigns is a time-saving and lead-generating method.
Also, write original social media copy when announcing a new blog post. It will draw people’s attention to your work and services, helping you to generate new leads and catch the eye of potential business partners.
By not applying the tips shared above, you’ll miss the potential pool of social media leads and experience poor website results.
When talking about successfully optimized website UX, remember that placing social media buttons next to each blog post, as well as on all relevant pages within the business website, is essential.
📌Takeaway: Your social media coverage needs to be just as optimized as your website.
In terms of outreach, an optimized website is not enough. This can be remedied through influencer marketing and/or blogger outreach.
In other words, you need an active and strategically monitored outreach campaign for various collaborations with different companies and entrepreneurs.
The main difference between influencer marketing and blogger outreach lies in the sender of the marketing message.
In influencer marketing, the sender is either a distinguished expert or a popular person who helps the brand in question reach out to potential customers and partners.
On the other hand, blogger outreach is an SEO strategy aimed at generating as many quality backlinks as possible. Bloggers, content writers, and SEO specialists carry out blogger outreach strategies.
Both these tactics are important for sufficient and in-depth outreach.
📌Takeaway: Find a way to reach out to as many proper leads as possible through content marketing (as explained), and through other digital channels (email marketing, YT channel, loyalty offers for first-time buyers, etc.).
Content is the bread and butter for most modern businesses. However, the competition is so harsh that you need impeccable, relevant, and updated content to get ahead of the curve.
Logically, publishing averagely written content that doesn’t add value is a waste of time and money. Readers will come back for more, turn into leads, and probably become users/buyers only when they come across valuable content. Hence, invest both time and assets in producing fresh, relevant, and knowledge-based content to enjoy the benefits of outstanding content marketing.
📌Takeaway: Follow what your competitors do content-wise, and write similar stuff, but with an authentic twist and your unique selling proposal.
Formatting is another important feature of optimized websites.
From the homepage and website sections to CTAs and blog posts, your lead generation depends on the format. Also, white space plays an important role in proper formatting, It improves the readability and general visual appeal of every website.
In blog posts: use as many tables, bullet points, graphs, and infographics as possible, while relying on short sentences and paragraphs. When the content is well-written, relevant, and adequately formatted, the readers will enjoy reading it and making a deeper connection with the business in question.
📌Takeaway: Test several formats throughout the website to see what works best.
Badly Optimized Images
Image optimization is essential for immaculate website optimization. Even if you’ve adapted the image size to your website and the load speed is optimal, the image quality might be problematic.
Don’t publish only stock images, but provide value for visitors through visuals made in-house. Also, optimize videos for your website; ideally, upload them to YT or any other media, and embed links to your website. You’ll avoid stacking the server with too many videos.
📌Takeaway: Go through your visuals once again, remove the heavy ones, and post more original images.
Missing out on SEO Features
As of May 2022, 58% of Internet users were mobile users, meaning website owners must adapt their SEO tactics to the mobile digital world.
Translated to practice: making two versions of the same business website, one desktop and one mobile, is a wise thing to do. Responsive design, i.e. making a desktop version with features adaptable to mobile users, is not enough anymore.
Today, launching a custom-made mobile app is a must, especially for eCommerce businesses targeting global mobile users.
📌Takeaway: Keep relying on keyword research for everything you publish on your website, and pay attention to mobile users.
Not Listening to Your Users
If you want to push your website to the front, ask users about their satisfaction with your website. If you don’t listen, you won’t understand why they don’t react positively to your optimized website.
Here are some effective ways of getting your users’ feedback:
- Ask them to leave their comments, opinions, and general feedback at the end of every blog post, infographic, and every other content bit.
- Launch surveys to ask your registered users about their experience with your website.
- Form test groups for A/B testing when planning to launch some new features on your website.
📌Takeaway: Analyze their responses and come up with a relevant, user-friendly website.
Your business website is your digital shop window. When people stop to see what’s new, they expect special offers, hot deals, and other things for their benefit. Even if you’ve optimized the visual features, without presenting your services properly you’re highly likely to fail.
Likewise, optimizing technical features (e.g. load speed, website map) still doesn’t mean you’ll win over your visitors.
What you need is a comprehensive approach that covers the technical aspects, content, and relevant features outside your website that affect its performance.
The tips above will help you detect where your optimized website falls short in terms of UX and enable you to make proper changes.
About the Author
Darko Dodig is the founder of Wisevu agency and has been specializing in technical SEO since 2008. Darko’s expertise includes teaching advanced SEO tactics and creating SEO processes and SOPs that result in consistent SEO success.