Ever since the pandemic, many businesses have transitioned to the online world, conducting most of their operations digitally. One of these operations is marketing. Importantly, many businesses have started implementing email marketing in their marketing campaigns.
Implementing effective email marketing campaigns is crucial for most businesses. ‘Effective’ means getting high conversion rates for email outreaches. Creating a great email marketing campaign can increase brand recognition, win you clients, and improve your revenue.
This article will provide tips and secrets that email marketers can use to improve their email outreach and craft effective email marketing campaigns.
11 simple secrets for email marketing campaigns
- Make the signing-up process easy for customers
- Know the best time to outreach via email marketing
- Include automatic emails
- A/B test the email’s content
- Write captivating subject lines
- Include an email template that applies to every digital device
- Keep track of statistics and conversion rates
- Combine social media marketing with emails
- Go through the email subscription list frequently
- Get to the point
- Avoid ending up in the spam folder
1. Make the signing-up process easy for subscribers
Many people may find it difficult to figure out the signup process to become subscribers to a business’s newsletters and updates.
When faced with this difficulty, a lot of people will simply give up. This will cause a decrease in the number of long-term customers that your business has because they will not stick around and become loyal customers of your business. Moreover, it means new subscribers are less likely to join you.
Make the signing-up process as easy as possible to boost your business’s ability to gain loyal customers who will engage with your outreach emails and make a purchase.
A tip to make the signing-up process easier
Try including a creative call-to-action (CTA) button to capture customers’ attention.
2. Know the best time to outreach via email marketing
When it comes to email marketing, marketers need to figure out the best time to send emails to get the highest open and engagement rates. Figuring out the best time to send an email marketing campaign can boost its effectiveness when it comes to email marketing.
Email outreaches are sent worldwide, and it could be that a segment of a business’s customers has higher engagement rates at specific hours because of a timezone difference.
It is not logical for marketers to be active 24/7 to send out emails to each segment at the most desirable hour. Marketers can start implementing social automation in their marketing campaigns to solve this problem.
What is social automation?
Since businesses started to transition to the online world, many software companies have figured out a way to help these businesses and make their jobs easier.
One of these methods is automation, which allows people to schedule posts, send emails when high open rates are more likely, and many other features that do not require human involvement.
How to implement social automation in email marketing campaigns?
After you’ve figured out the best time to send an email based on your target groups and segments, you can schedule emails to send later. You can do this really easily with Mailbutler’s innovative Recipient Optimized Scheduling feature that tells you when the best time to reach your recipient is.
Scheduling an email to send later allows marketers to boost their conversion and engagement rates because they will be able to send emails to each segment according to their locations and active hours.
To have an effective email marketing campaign, marketers should find out the right time to send an email and, based on that information, schedule an email to send later.
Thus, putting some time and effort into the research process to determine the best time to send emails will be worthwhile in the long run.
3. Include automatic emails
As mentioned above, email marketers cannot be active 24/7 to send emails to their subscribers. Writing emails that will be sent to subscribers automatically is one technique that every marketer should implement.
For example, when a new customer signs up to receive newsletters and updates from a company, they expect to receive a welcome email. Email marketers can set up automatic emails to be sent out whenever someone joins their community to express gratitude and give them an insight into what they have signed up for.
So, when email automation is set, once new subscribers confirm their subscription, an automatic email will be sent to their email address, which will make the email marketer’s job easier and provide the best experience for their subscribers.
Thus, setting up automatic emails can increase engagement and effectiveness between the brand and customer and saves you time.
4. A/B test the email’s content
When starting a new email marketing campaign, email marketers should be able to figure out the best email template that will get the highest open and engagement rates.
To determine which template can achieve the highest conversion rates, you can test numerous designs and templates and send them to different groups in your target market. This way you can see which templates work, and which can be discarded.
How does this help?
Using A/B tests and tracking the statistics of those emails allows marketers to figure out which style of email is the most effective for their email marketing campaign, i.e. which will increase their conversion rates.
5. Write captivating subject lines
Email subject lines are one of the drivers that will determine whether a recipient will open an email or not.
Coming up with a creative and captivating email subject line is important to increase open rates.
Try figuring out the best subject line for each email outreach by testing different subject lines and seeing which performs the best. Make sure when you test that you control every other variable so the test is fair.
6. Include an email template that is readable on every digital device
Now that there are different sizes of screens due to different types of digital devices – mobile phones, notebooks, tablets, and even smart watches – marketers should make sure that every email they send can be understood and read from each of these digital devices.
Thus, whatever the digital device people use to read their emails, email marketers should ensure that their email templates are compatible and responsive.
7. Keep track of email marketing statistics and conversion rates
Sending emails to a list of loyal customers is not enough.
Email marketers should also check the rates of their emails – engagement, open, response rates, etc. – to ensure their emails are increasing customer engagement with the brand.
8. Combine social media marketing with emails
Numerous people spend a large portion of their time on social media. Many businesses have social media accounts, and most are active on them.
By combining social media and emails, businesses can increase their engagement rates on social media alongside having effective email marketing campaigns.
This can be done by including CTA buttons that will direct customers to social media platforms and also including links in social media bios that will direct customers to the newsletter sign-up page on a business’s website.
9. Go through the email subscription list frequently
There are a lot of people who remain subscribed to the email list of a business but never open the business’s emails. Businesses can try removing these subscribers from their lists so that when they analyze their email marketing rates, they will get accurate results.
Why does this help?
Removing people from the subscription list gives marketers the most accurate statistics. People who only mark emails as ‘read’ without actually reading the email will be outliers in the data provided to marketers, skewing the results.
10. Get to the point
When writing email marketing content, marketers should keep in mind that their subscribers do not plan on spending more than a couple of minutes reading their emails, if that.
Because you have such a short amount of time to get your point across, it’s essential to make sure your emails are concise and as clear as possible so you can utilize your time with your subscriber effectively.
11. Avoid ending up in the spam folder
Lastly, email marketers need to ensure their emails will not end up in the spam folder.
There are a few things that make spam filters think your email is spam. For instance, sending an email that includes a video without any text is often considered such. The video isn’t the problem: filters almost always mark emails with no text content as spam.
Email marketers should be aware of these problems and avoid them at all costs. An email in the spam folder is an email your subscribers will rarely if ever, see!
There are a lot of tips and tricks that can be beneficial for email marketers. When these tips and tricks are implemented in email marketing campaigns, marketers will boost engagement and conversion rates.
It is important to remember that although the broad strokes are true for all businesses, the specifics of email automation will differ slightly from industry to industry. That being said, the advice mentioned above are good general tips to improve your email marketing and automation.
About the Author
Jenna Kramer is a freelance marketing writer. She has 6+ years of experience in writing about business, technology, entrepreneurship and social media marketing. Jenna loves to split her time between blogging and hanging out with her friends and family.