Email marketing is used by almost every business because it remains one of the most effective ways of building a community around a brand. However, it requires a creative approach that will help you achieve desired results.
That means running a lot of testing and seeing what email structure works best for your business. What works for an eCommerce platform might not work for an affiliate marketing website.
Luckily, tuning email designs has become simple, with a broad range of email templates now available in the market. What’s more, editing these templates is easy with drag-and-drop builders. You can also add unique elements if you have some coding skills.
Keep reading if you’re looking for different templates that will help you excel at creating impeccable email marketing campaigns.
Mailchimp is a popular tool that companies deploy to automate their email campaigns. It’s the perfect partner for simplifying email coding, email list growth, and email analytics overview. The tool features plenty of automation tricks that make running an email list effortless.
The best part is automation, which helps businesses scale their marketing efforts across different channels. It’s a great way to improve your customer experience and drive more retention. Your marketing teams can focus on other important tasks to drive the business forward.
The tool also includes a series of different email templates for businesses. They are helpful for email marketing promotions and newsletters. Over 100 different email templates help people express their creativity by choosing and adapting one that fits their business model.
You can explore all the company’s templates by registering on their platform.
Sendinblue is an excellent platform that packs numerous automation features. It allows its users to set up a communication hub with their customers. Features that make the tool helpful are chat support, shared inbox, SMS marketing, and email marketing.
A shared inbox is a great way to improve internal communication, as teams of people can stay up to date easily. One team member can continue correspondence with another colleague, already knowing where they previously left off. Additionally, the tool enables you to use a CRM and segment your audience.
The tool’s creator ensured that it’s user-friendly, so they’ve added over 60 different email templates. Users can rely on the platform’s drag and drop solution to set up an email and use code to adjust different email elements. That makes it both beginner-friendly and capable of meeting the demands of advanced users.
The best part is that you don’t have to pay anything to access the email template library. All you have to do is sign up with a free account. You’ll get access to features including chat for one user, email designer and SMS library.
Twilio’s SendGrid is a tool that serves some of the biggest brands in the industry. If companies like Uber, Spotify, and Yelp have chosen the platform, that means there’s a good reason for it. The platform offers email automation, sign-up forms, and email statistics. Its email API is suitable for businesses looking to scale their email marketing efforts.
SendGrid allows users to roam through its selection of templates for free. Furthermore, customers can import and export their designs. So if you have your own, you can use it with the platform.
The platform boasts responsive designs that are one of a kind. No matter which device your customers use to see the email, they’ll have a seamless experience. Those seeking to achieve high conversion rates across all devices will enjoy the responsiveness of these templates.
AWeber has been a company in the email marketing space for years. Their massive experience translates into an abundance of useful features for businesses. The platform offers personalization, automation, and segmentation.
The tool integrates with Canva, allowing its users to create unique designs that look well on all devices. Aside from creating your breathtaking designs, the company makes things simpler with over 600 different email templates available. You can access them with your free account as with the other competitors.
That provides a lot of choice to the platform’s users, especially when you consider that templates are designed for specific industries in mind. Whether you need a Holiday congratulatory template, a Newsletter template or a template for an event, you’ll be able to find it all in the AWeber’s gallery.
Those who want to track every part of their email marketing campaign will most likely opt for Campaign Monitor. As the tool’s name suggests, it helps businesses establish effective campaigns that bring results. Campaign Monitor includes automation, template builders, personalization, and segmentation.
On top of that, the tool integrates with other software products. That enables companies to streamline their internal processes more efficiently. Users can enjoy integration with popular products such as WordPress, Shopify, and Salesforce.
However, that’s not all. CRM tools such as RedArc, Qgiv, and Lexer also integrate with Campaign Monitor, keeping several processes in one place.
Those who register can enjoy a huge range of options when it comes to templates. You can also create your own templates for future use, as mentioned above. While you can try the platform for free, you’ll have to opt for one of the three premium plans to get access to all the features.
Deploying one of the above tools will help you save time and money for your company. That’s due to their user-friendly features that allow teams to do more with less. Companies can opt for email templates and adjust them to fit their brand image in a matter of minutes.
If not, they can use the platform’s tools to create the email designs that will set them apart from the others. Each of these tools will help your business deliver outstanding email marketing results in 2022. Use them to automate marketing processes and focus on A/B testing for higher conversion rates.
Once you start using one of these tools, all that’s left for you to do is figure out a strategy that will help you improve customer experience. You can then expect your brand to grow as you keep building a big community around it.
About the author
Dmitriy Maschenko is the head of a division and a Board member at PSD2HTML, a company that offers top-notch web and mobile development services to all kinds of clients, from S&M businesses to agencies and governmental bodies. Dmitriy went all the way from a developer trainee position up to where he is now. With 12+ years of experience in the IT industry under his belt, Dmitriy has a wealth of knowledge to share with his readers. He writes on topics related to business management, website & app development, and everything in between.