Social media has been growing since 2004, and it has yet to reach its peak. Various social media channels can be used in so many ways aside from their primary purpose of communication, which is why people of all ages from different parts of the world use other social media channels for several reasons. Some use social media for connection, some use it for lifestyle, some for blogging, some for their organizations, and most people nowadays use it for business.
The eCommerce industry is a strong force that has grown significantly over the last two years due to the Covid-19 pandemic. Since most companies shifted to digital operations, social media channels have been a massive help in terms of promoting products and services online and reaching target markets even without the use of traditional marketing.
Social media channels play a crucial role in our everyday routine, and it’s hard to go back to how promotions were made before because of the robust presence of the internet and various social media sites. Websites like Sonary have also started popping up to serve as a guide for people who are interested in digital marketing and other uses of the internet which involve social media.
If you want to start with content creation, there are things you need to keep in mind to make sure you’re on the right track. Here are six helpful tips for social media content creation:
First Impressions Matter, So Research
All content posted on the internet should always be well-researched or have at least a factual basis to be used as a backup in case the content backfires. The primary purpose of creating content is to inform and promote, so imagine the magnitude of people who might see your posts regardless if they are your target audience or not. Once you post something online, it can be seen by anyone, which means there is a much bigger room for outside opinions, and opinions can make or break someone’s reputation.
Make sure that before creating content, you have researched everything you need to know about the subject. If you are creating content for a product, then you have to understand what the product does, how much it costs, and why people should buy it. Another worth noting when it comes to products is that you should have a background of the brand that produces the effect, so when you create content for them, you know how they want it to happen so you can incorporate their brand message and goal.
The most significant reason research is a must in every content posted on social media channels is because it will be publicly available for anyone to see, so you need to be mindful of the words you use, the images you post, and the videos you edit. This is one of the reasons why we identify the demographic segmentation of our target audience, also to know how they behave whenever they use social media channels. Know what interests them and what catches their attention.
Add Images And Videos
More often than not, people who browse through their social media accounts may skip posts that don’t have any image or video attached to them, mainly because it doesn’t attract attention.
One of the most crucial factors in content creation is how you will catch the attention of your target audience. Anybody can post content on social media, but not everybody can successfully capture their audience’s attention.
A strong image or a high-quality video can increase engagement by ten times more than content without any photo or video simply because it has a higher chance of standing out, which can easily attract attention.
Post Original Photos
In content creation, it’s an advantage when you use original photos. It adds a factor of eligibility and authenticity to the brand, while it helps elaborate your message by capturing subjects in their raw form.
When using photos, you captured initially, just make sure that it matches the text that you are going to put as a caption so it won’t be confusing to your audience.
Know Your Audience
Before you make content for social media, you need to assess your audience’s behavior. There are three questions you need to ask yourself which will act as your guide for content creation:
- What type of content do my audience like to see today?
- Will this type of content be shareable with my audience’s friends?
- Will this content make my audience follow my pages?
Once you’ve confirmed that these three things will get positive feedback from your audience, you’re on the right track.
Keep Your Captions Short And Simple
Captions for social media content play a crucial role in promotion because it lets the audience know what the message is about. There are times when you need to have extended captions; however, for most social media content, short captions work best.
The captions or texts on your content should be clear and short. It should tell your audience what they need to know about the post and inform them what they need to do if there’s any.
Having a short but intense caption will not only attract people but will also help you reach your target audience.
Make Use Of Other Content Templates For Each Platform
Each content can come in different styles; some would be in the form of images, some in the form of clips, some in the form of infographics, some in the form of gifs, some in polls, and more. It’s important to know which content goes together with the social media platform. By doing this, you will be able to attract the right audience, depending on how you disseminate information or promote content creation.
Social media is a force to be reckoned with. It can either help make or break a company, and it will depend on how you efficiently manage your social media channels to benefit your organization or business.
By following these six helpful tips, you will be directed to the right path of content creation, but it doesn’t necessarily mean that you will get the hang of it immediately. When there’s growth, there are also mistakes made behind that growth. Learn to move forward with each error you make and become a better content creator each time you stand back from tripping down.
About the Author
Max Panych is a digital marketing entrepreneur, crypto investor, and digital specialist with 10+ years of industry experience. Loves no fluff data-driven marketing and running his own tests. PR consultant for Sonary, he loves helping businesses grow using the internet and, making bosses happy.