Are you a property manager looking to improve your marketing strategies? If so, you’ve come to the right place. As a property manager, it is essential to have a strong marketing strategy in place. Without one, you will find attracting new tenants and keeping your current ones challenging. Some best-used strategies are online marketing, print marketing, personal networking, and community involvement. This blog post will discuss eight marketing strategies that every successful property manager needs to know. Keep reading for more information.
Have a Lead Generation Website
Lead generation is one of the most important marketing strategies that every successful property manager needs to know. One of the best ideas for property management marketing is to have a lead generation website that will help to attract new leads. A lead generation website is designed specifically to attract and generate leads.
The website should have crumbs that will allow you to track your visitors so that you can follow up with them later. It should contain information about your properties and a form that potential tenants can fill out to request more information. Ensure that your website is also well-designed, user-friendly, and mobile-friendly. You can work with experts in the field to help you design and create a lead generation website that meets your specific needs.
Use SEO Techniques
Another essential marketing strategy that every successful property manager needs to know is the use of SEO techniques. SEO, or search engine optimization, is a process of optimizing a website for Google search to earn higher web traffic levels and improve the site’s visibility.
There are several different things that you can do to optimize your website for SEO. This includes keyword research, link building, and creating quality content. You can also work with an SEO expert to help you implement these techniques on your website.
Generate Reviews and Testimonials
Potential clients will love to see reviews and testimonials from your current or past clients. This is a great way to build trust and show potential tenants that you are a reputable property manager. You can generate online reviews and testimonials by asking your current tenants to leave a review on Google, Yelp, or another online platform.
You can also include testimonials on your website or in your marketing materials. Be sure to include the name, city, and state of the person leaving the testimonial so potential tenants can see that these are real people. Be sure that the reviews and testimonials are not fake, as this can damage your reputation.
Create a Strong Social Media Presence
Social media is a powerful tool every successful property manager needs to utilize. Having a strong social media presence will allow you to connect with potential and current tenants and build your brand. You can use social media to post updates about your properties, share blog posts, and run promotions.
Be sure to post regularly and interact with your followers. You should also use social media to respond to any questions or concerns tenants may have. Some of the best social media sites you can use for property management marketing include Facebook, Twitter, and Instagram.
Develop a Referral Program
Another great marketing strategy that every successful property manager needs to know is the use of referral programs. A referral program is a great way to generate leads and attract new tenants. You can offer existing tenants a discount or incentive for referring new tenants to your properties.
You can promote your referral program on your website, your marketing materials, and on social media. Make it easy for tenants to refer their friends by providing them with a simple referral form or link. Lastly, do not forget to honor the referral discounts or incentives that you promise to your tenants. Failing to do so will jeopardize your reputation and make the whole campaign pointless.
Use Paid Advertising
Paid advertising is another effective marketing strategy that every successful property manager needs to know about. With paid advertising, you can target a specific audience with your ads and reach a larger number of potential tenants.
You can use several different paid advertising platforms, including Google AdWords, Facebook Ads, and Instagram Ads. Since this is a bit expensive way of marketing your real estate business, it is important to work with a professional to create an effective campaign that meets your specific needs and budget. For instance, a good real estate SEM agency can help you create and manage a campaign that generates leads and helps you close more deals.
Use Email Marketing
Email marketing is another effective marketing strategy that every successful property manager needs to know about. Email marketing allows you to stay in touch with your current and potential tenants and promote your properties and services.
You can use email marketing to send out newsletters, updates, and promotions. You can also use email marketing to contact potential tenants interested in your properties. However, you must be very careful when using email marketing as you do not want to spam your tenants. Also, you can customize your emails to target a specific audience.
Every marketing message or campaign you create should have a call to action. A call-to-action is a statement or question that encourages your audience to take a specific action, such as contacting you to learn more about your properties or services.
As a property manager, your ultimate goal is generating leads and converting them into tenants. Therefore, every marketing message you create should have a call to action that encourages potential tenants to contact you. For instance, you can include a call-to-action on your website, email messages, and social media posts. You can use phrases such as “contact us for more information” or “call now to learn more about our properties.
When it comes to marketing your property management business, there are several different strategies you can use to attract new tenants and grow your business. The most effective marketing strategies include social media marketing, lead website, referral programs, paid advertising, email marketing, and calls-to-action in your marketing messages. Using these strategies, you can reach a larger number of potential tenants and generate more leads.
About the Author
Caitie Bryant is an E-commerce Consultant and the Business Development Director for an e-commerce development company. She is competent both in the business and technical side of E-commerce businesses, her projects have been widely distributed internationally.