The mobile application market’s growth continues to expand, as there are almost 1.85 million different smartphone apps for users to download in 2022. As user behavior has evolved, the conversion tactics that apply to the product and marketing concepts for mobile apps differ from those that apply to websites. This is a fundamental explanation of why you should consider utilizing the distinct strategies for each platform. However, what techniques may be implemented to improve mobile conversion rate optimization? Before we go headfirst into the main course, let’s review the fundamentals of mobile conversion.
What is the conversion rate for mobile?
The mobile conversion rate shows the efficacy of your mobile application’s lead generation strategy. The primary objective of mobile conversion is to greatly increase the number of mobile visitors who convert into paying customers.
In this case, the conversion may include:
- Signing up for a newsletter
- Visiting a webinar
- Purchasing a product
- Or any action that brings users closer to the sales funnel.
It is the user’s contact with your ad, mobile buy screen, or free product listing, which eventually results in a mobile phone action that you’ve recognized the potential to your business (such as product purchase).
How to calculate the mobile conversion rate?
To measure your mobile conversion rate, apply the formula below:
Conversion rate = (Conversion / Visitors Total) * 100
For instance, if your app received 12,200 visitors over the course of two months and 320 were able to convert, your conversion rate for three months was around 2.6%.
Tips for Increasing the Conversion Rate of Mobile Apps in 2022
1. Make It Simple to Install Your App
If a potential customer is on the fence about converting, even the smallest hurdle can prevent them. Streamline the installation and access procedures as much as possible. Your lead generation and capture process is the quickest and simplest area for increasing your conversion rate. The less information you request from the customer, the greater your conversion rate will be.
Make the sign-up forms simple and functional while establishing a climate of trust and giving support information. These decreases lead to abandonment.
2. Accelerate Application Process
Typically, mobile users are less patient than desktop users. The ideal app load time should be one to two seconds. Seventy per cent of consumers claim that the speed of a page influences their inclination to purchase. A slow-loading application decreases the likelihood that customers will return and instead choose your competitor.
You can attempt a few things to increase the speed of your app and maintain or increase your mobile conversion rate. Employ a mobile-friendly theme that is compatible with the desktop version of your website.
3. Mobile campaigns
The vast majority of mobile visitors have tremendous conversion potential. At least fifty percent of E-Commerce app Internet traffic in 2022 will originate from mobile devices, including the web and mobile applications.
It might be a good idea to include a promotion in a campaign geared toward your target audience in order to distinguish yourself from such a broad and intense competition. And you do not need a separate landing page or mobile app to implement a comparable marketing strategy. You may easily develop a campaign that is presented on a mobile site or an existing marketing website while using a unique discount code and achieving higher mobile conversion rates.
4. Position and Wording of CTA
The call to action (CTA) buttons, as implied by their name, encourage your visitors to take a certain action. CTA buttons should be present on every page, and they should be highly visible to visitors.
There are three factors to consider while designing CTAs:
- A call to action placed above the flap is more effective than one placed below the fold.
- Color and shape: Your call-to-action should not blend in with the rest of your website; it should stand out with the color and shape of the button you select, making it easy to attract the eye.
- Make it benefit-oriented: Too many CTA’s have a poor version; “download”, “click here”, and “Proceed”, for example, are dull and boring and aren’t action-oriented as well. Make them benefit-oriented, such as “Download my eBook,” “stay connected,” or “Show me more,” etc.
5. Separately market your app for the iOS and Android platforms
Even while the Google Play Store and Apple App Store offer identical services, the traffic to each platform is radically different, and as an app owner, you must take advantage of this.
Learn the numerous features and characteristics of each app store, as well as the statistics of each user base. Mark their purchase behaviors, skills, and responses, and ensure that your marketing strategies take advantage of these characteristics. Success on one platform may inspire optimism on another, but it is not a guarantee of success on all platforms. To do this, distinct strategies must be developed and applied.
6. Leverage Mobile App Localization
Mobile App Localization is the process of adjusting local geographic regions, cultures, and influences in order to appeal to consumers from diverse locations. This stage is required for app owners who want their products to expand internationally and have a global presence. This increases the number of end-users you serve and the number of downloads.
7. Display Your App’s Screenshots in App Stores
Providing app screenshots on the app store increases your credibility and users’ trust. Take screenshots of your app on several app stores, such as Google Play. It will also assist you in attracting more users by demonstrating that your application is available in multiple countries and languages.
Your users may not comprehend your language or have no desire to download an app from a country in which they do not reside. Therefore, if you demonstrate that your program is available worldwide, they may be more inclined to download it. You can also use apps like Screenshot Builder to generate these images automatically.
8. Request Opinions and Ratings
Consumers enjoy being able to make informed decisions by reading app reviews and ratings. Ratings and reviews provide app creators with free publicity. To enhance brand exposure and generate more leads, it is a potential marketing tactic to encourage app users to leave a review or rating.
The greater your app’s popularity, the more installs you can receive. Obtain some high-value users to promote your software positively. However, if you have trouble convincing satisfied app users to leave comments, you can employ in-app engagement tools such as in-app stories to encourage people to discuss your app. The greater the number of ratings and reviews, the greater your mobile conversion rate.
9. Multiple Payment Options
Multiple payment choices are a significant feature that improves the user experience.
Not all site visitors have access to the same payment options. Some accept debit cards, others accept credit cards, and others may accept PayPal.
If your website only accepts a single form of payment, such as credit cards, you are excluding potential clients who use PayPal or other payment methods.
The mobile app conversion rate is not a sure number that will make your app a success immediately. It indicates whether your existing strategies are bearing fruit or whether you need to make adjustments. As an app owner, you must comprehend the aspects that influence your conversion rate and how you may modify them. You can also get professional help from firms that provide mobile app development services to get a better conversion rate.
Once you have a better understanding of this principle, you may use it to maximize ROI, boost sales, and achieve your organization’s objectives.
Carla Smith works as a freelance writer with an extensive experience in tech and mobile app development niches. Carla has an aim of providing the information in its simplest form and language so that the masses can take advantage of it.