Instagram is a social media giant not only for millennials but for business owners as well. Marketers keep finding new and innovative methods to grow and market their businesses on Instagram. People love to follow brands on Instagram and watch out for updates and other interactive content.
The fact that brands have been active on Instagram and are constantly looking out for engaging content, keeps the users hooked and attracts more audiences. Apart from engaging and interactive content, to maintain trust and reflect reliability, brands display and repost user-generated content on Instagram.
Not just Instagram, user-generated content or UGC created on other social media platforms, search engines, and third-party review platforms, are also integrated and displayed on Instagram. Since UGC is the most authentic form of content, it shows how genuine a brand is and shapes its purchase decisions. To aggregate and display UGC, a hashtag is your best bet. Continue reading to understand why and how to embed an Instagram feed on a website.
What is a hashtag feed and why is it useful?
A hashtag feed is a collection of all posts on Instagram uploaded under a particular hashtag. All posts appear in a grid format on Instagram when searched using a hashtag. It is the most used and popular form of gathering UGC on social media.
A hashtag feed widget gathers all content produced under that hashtag. This widget can be embedded on the website using social media aggregator platforms like Taggbox. Embedding hashtag feed on the website has the potential to engage the audience and keep a constant flow of potential clients. It helps in displaying social proof using UGC and augments sales with visual hub creation.
Let’s understand how to embed hashtag feed on the website.
Social media aggregator
Aggregator platforms provide tools to help brand owners display stunning social media feeds on their websites. To create a hashtag feed all users need to do is, use a hashtag as their connection type and these platforms will automatically curate a feed.
You get to customize your widget as per your requirements. You can change the background, edit the font, add a banner, CTA button, on-site visual upload feature, and much more. You can also boost interactivity using the custom CSS option.
With the moderation feature, you get to display valuable and quality content on the website. It gives you the freedom to eliminate irrelevant content and highlight the best UGC on top. You can also repurpose UGC ethically by getting UGC rights from original content owners.
With the analytical panel, you get insights into how website visitors are behaving with the widget and monitor the overall performance.
All you need to do is, copy and paste a simple HTML code into your website backend. And you are done! This code is compatible with any website-building platform such as HTML, WordPress, Wix, Squarespace, Weebly, Shopify, etc.
WordPress plugin aggregates all hashtag posts in a single frame and helps in displaying them using a shortcode. You get customization and moderation features. Apart from this, you also get an analytics feature giving you valuable insights into the performance of the widget on the website.
This method is effective and efficient without the requirement of coding complexities. With the seamless integration process, WordPress plugins offer a fast and responsive layout that does not affect your site’s load time.
Make your widget eye-catching and attractive with the various themes, fonts, and colors. Boost engagement and conversion rates using the beautifully curated hashtag feed and enjoy the desired results.
With this option, you can use Instagram and directly embed posts on Instagram. Simply navigate to the post you wish to embed, choose the menu, under the menu list, select the “Embed” option and copy the code. Paste this into your website backend and you are done.
You do not get any customization, moderation, or analytics feature using Instagram’s self-embed option. Users cannot embed multiple posts at a time making it a time-consuming process. However, if you wish to embed one post, this method can be beneficial.
Why embed an Instagram feed on a website?
Increase the dwell time of the website
Adding an Instagram feed to any site makes it more interesting and interactive. This ensures that your website visitors enjoy sharp and unique content that is updated regularly, thereby increasing the length of time your visitors stay.
Engage the visitors
Finding your website full of beautiful Instagram feeds, visitors get interested and start engaging with your website. This gives great value to the user’s participation in your website, as a representation of good content that attracts a lot of attention.
Decrease the bounce rate of the website
When you add Instagram content to your website through different channels, it makes your website more interesting for visitors. It gives your visitors a chance to explore your website with more interest, which reduces the bounce rate significantly.
Build brand trust and loyalty
Representing user-generated content on your website allows you to gain public trust by cleverly displaying your brand awareness. It helps your brand to attract a large number of visitors and grow your business significantly.
All these methods are effortless and do not require any technical expertise. However, your best choice can be a social media aggregator as they offer amazing design features, themes, and layouts. You can moderate the content, curate a stunning widget, and display exactly what you wish on your website.
There are no limits and you can play around as much as you want. You can preview the widget before making the final decision. Apart from this, these platforms offer you a free trial of around 15 days to help you shape your decision and finally make a well-informed investment.
Embedding a hashtag feed on the website can help you increase dwell time, reduce bounce rate, generate website traffic, make your website more vibrant and interactive, boost your conversion rates, and much more.
About the Author
Deepanshi Jain is a Digital Marketer at Taggbox. When she’s not tapping away at the keyboard you’ll find her traveling or chilling out with friends.