For years, social media success was measured by one simple number: follower count. The bigger your audience, the more influential you appear. But today, that metric is rapidly losing its value. … [Read More...] about The Shift From Follower Count to Engagement Quality
Top Social Commerce Trends for 2021 to Keep an Eye On
The American consulting company Grand View Research has conducted research according to which the global social commerce market will grow to $3369.8 billion by 2028, i.e. per year the growth will be 28.4%. This is due to a sharp increase in the use of social media due to the coronavirus pandemic. Users are looking for […]
How To Use Instagram Reels To Increase Your Followers
Short, 15 to 30-second videos have taken over social media this past year. You’ve probably seen them — dance videos, cooking clips, pranks — all kinds of content with millions of views. These viral videos cover a wide range of topics and genres that have very little common aside from their length. Instagram has responded […]
How to Effectively Use Memes in Your YouTube Marketing
In an era where many customers avoid advertisements wherever possible, messaging through humorous content generated using a meme may be immensely helpful in targeting hard-to-reach consumers. Meme marketing can be an incredibly low-cost way for experienced storytellers—digital advertisers, traders, entertainers, and artistic pros—to produce entertaining content that generates a loyal following. Across sectors, more advertisers […]
6 Practical Strategies to Increase Your Online Visibility
Although it is vital to have an online presence in today’s digital world, getting noticed and being visible to potential customers is even more crucial. Your online content spreads the word about how your brand’s offering will solve your target audiences’ problems and make their lives easier. However, you will only reap the rewards if […]
Triggered Email Campaigns: How to Use User Interactions to Your Advantage
Good email marketing is all about personalization – if you don’t put the right message in front of your users at the right time then the odds are high they won’t even open it. Enter triggered emails. Triggered emails are a way to tailor your emails to different customers based on where they are in […]
How Much Social Media Intervention Is Necessary In Digital Marketing
If you are a startup and planning on your digital marketing campaign, don’t forget to include a social media marketing strategy in it, as these platforms offer significant social signals that are important for your brand’s SEO digital marketing campaign. This powerful key to success is advantageous for everyone, whether you are a startup, a […]
What is the Best Time to Run Facebook Ads?
Gone are the days when Facebook was just a social networking site where you could share pictures and statuses with your friends and family. Over the years, Facebook has gone through a lot of transformations. However, it was the introduction of Facebook ads in 2007 that totally changed the game. Facebook has a little less […]
Advanced Facebook Ads Strategies for Getting More Customers
Facebook ads are a great source of new leads, but you won’t get the best ROI unless you’ve got the right ad campaign strategies in place. If you’re just launching ads because you’ve heard it’s a good way to make sales, take a step back. When you focus your time and ad budget on a […]
Top 4 Email Marketing Strategies for 2021
Despite the rise of social media and the fact that some traditional marketing channels and tools have become somewhat undervalued, they still play a huge role in the overall success of your campaigns. And one of such tools that are still effective is email. Email Marketing: Why Still Care About It in 2021? After years […]
5 Awesome Employer Brand Examples on Instagram
How do qualified candidates evaluate potential employers nowadays? Earlier, they could learn the primary information about a business only during the interview. Today, it’s enough to visit a company’s Instagram to get a basic understanding of how it treats its employees and cares about their well-being. The growing interest of potential job applicants in companies’ […]
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