For years, social media success was measured by one simple number: follower count. The bigger your audience, the more influential you appear. But today, that metric is rapidly losing its value. … [Read More...] about The Shift From Follower Count to Engagement Quality
Business Strategy
Everything You Need To Know About Email Warmup
Despite the across-the-board advent of various state-of-the-art communications means, email remains an essential element in the lion’s share of digitally-driven marketing strategies. However, the efficiency of this instrument can be considerably hamstrung by substandard email deliverability. As often as not, quite a few workmanlike messages (20% on average) end up in spam bins without being […]
How To Support Your Understaffed Marketing Team Until New Hires Arrive
Many small businesses around the nation are dealing with a labor shortage. Being short-staffed doesn’t necessarily mean you won’t fulfill all of the necessary functions to keep your business operating. However, it can cause problems for your marketing team, which has to pick up the extra work to fill in the gaps. Being understaffed might […]
Reasons Why You Need A High-Risk Merchant Account
Some businesses are categorized as ‘high risk’ by financial institutions because of the industry that they are in faces a greater risk of chargebacks. If you are the owner of a high-risk business and are wondering what the consequences of being labeled high risk are, then the main implication is that you’ll only be able […]
Why A Master’s In Digital Marketing Can Help Your Career
Anyone who works in the marketing industry knows just how quickly things can change. While marketers of the past relied on paper advertising, word-of-mouth, and television commercials, they are now competing for the limited attention of internet users, who are bombarded daily with thousands of offers. Technology is changing rapidly and simply keeping up with […]
Top Reasons Why It’s Important To Get Insurance When Starting Your Business
Starting a new business is always a risk. There are so many things that can go wrong, and it’s impossible to predict the future. That’s why it’s important to protect yourself and your business by getting insurance. In this blog post, we will discuss the top reasons why you should get insurance when starting your […]
Printing Your Social Media Content – Here’s How to do it Like a Pro
Are you looking for a way to print your social media content? Are you not sure how to do it like a pro? Don’t worry, we’re here to help! In this blog post, we will discuss the best ways to print your social media content. We will also offer advice on how to speed up […]
How Omnichannel POS Solutions Bridge The Online-Offline Gap
Retailers in the digital age are frequently split into online and offline camps. However, neither is really important in this situation. Instead, it’s about closing the gap between the two to offer a superior omnichannel experience that exceeds customer expectations. We’ll go over the what, why, and how in the piece that follows. What is […]
Why Are You Failing Even After Optimizing Your Website’s UX
You’ve rewritten your old content, published new, SEO-based articles, and improved your website pages, but wonder why the conversion rate is still stuck? To comfort you, we can say that you’re not the only one out there facing such difficulties. Many business owners do everything by the book to facelift their website, but nothing happens. […]
Smart Ways To Expand Your Business From Social Media To Real Estate
In recent years, social media has evolved into a powerful marketing tool for many businesses. Many online and brick-and-mortar businesses take advantage of it to promote their products and services. The real estate industry is one of the many types of businesses that ride the wave to promote their goods and services. According to research, […]
What Distinguishes Omnichannel Marketing From Multichannel Marketing?
In a world of online consumers who demand personalization, ease, and super seamless interaction with their favorite brands it is imperative that you fully understand the benefits of using smart marketing strategies. Omnichannel and multichannel marketing are two similar concepts that often get confused. Though they have some similarities, there are critical distinctions between them. […]
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