The professional world has changed in many ways over the past decade, and those changes have recently ramped up. That’s especially true in the past 5-6 years, when artificial intelligence and remote … [Read More...] about How Technology Is Redefining Flexible Work and Career Mobility
Marketing
What You Need To Know About Influencer Marketing And Its Role In E-Commerce Business
Over the past 2 decades, a remarkable phenomenon has occurred. The emergence and subsequent growth of social media. Our modern, digital, internet era is characterized by a communication boom, whereby the use of social media for personal and professional consumption is widespread. Due to its numerous benefits, the long arm of social media has permeated […]
The Metrics of Social Media Monitoring: Determining Performance Success Metrics of Social Media Monitoring
A list of social media metrics that a market researcher should or must use does not exist. The choices that are made by enterprises should be driven by their business goals. A list of performance metrics follows. It is intended to be a guide and a jumping off point for market researchers. Quality of New […]
Relevancy and Evolution in Changing Times
The landscape of social media is constantly changing. For social media marketers, staying relevant means evolving to suit the times, appealing to an ever-changing and broadening demographic with topical content. So what changes should social media marketers be aware of in today’s online landscape? What marketing trends and ideas are catching on? And how can […]
Why Meme Marketing in SMM is a Great Idea
Availability of efficient data-analytics tools embedded in modern social media as well as the immense popularity of various platforms that only keeps increasing nowadays open new perspectives for both small and large businesses. Meme marketing is just one such possibility but it is the one that already becomes an immensely powerful tool. The majority of […]
7 Steps to Making Live Videos that Further Your Branding
More people than ever are now using live streaming. On Facebook, Instagram, Twitter – even LinkedIn! Audiences are tuning in to discover how much they love to watch the ‘B-side’ of their favorite brands. But streaming is not just a passing trend. It’s one of the most engaging types of online content there is, right […]
Top 10 Expert Tips on Researching Your Target Audience
To design a clear picture of your target population is a crucial factor in providing your customers with a better and more beneficial experience. The happier your public is the more thriving your business goes. Nowadays it poses no difficulty to conduct a research upon people interested in what you have to offer. However, there […]
Why Chatbots can be Beneficial to Your Business’s Marketing Strategy
Chatbots have proven to be beneficial in different ways. In this article, the main focus will be on how Chatbots may be advantageous to the marketing strategies you have implemented in your business. Over the years, chatbot marketing has become common. Numerous benefits accrue from using chatbots since they are also powered by artificial intelligence. […]
Tips on How Your Business Can Break Into the Social Video Community
When looking to get the most out of your business, your company needs to ensure it has enough rods in the fire—that you’re not putting all of your eggs into one basket. Rather than relying on traditional advertising such as USPS mail flyers, billboards, and radio advertisements, your business needs to build an online presence. […]
How to Promote your Contest or Giveaway
Any activity that increases user engagement is good for business. Giveaways and contests serve as effective marketing channels that businesses can use to grow the customer base and therefore increase sales. When businesses first commence contests and giveaways, they think that people would automatically scramble to enter. However, this notion is misleading since this not […]
Professional Social Media Best Practices During a Global Crisis
According to the New York Times, “The virus changed the way we internet.” Facebook and YouTube use are up 27% and 15.3%, respectively. It’s likely your company has experienced an increase in social media traffic, as customers turn to social platforms to pass the time or stay updated on what’s going on among their friends, […]
Interactions