For years, social media success was measured by one simple number: follower count. The bigger your audience, the more influential you appear. But today, that metric is rapidly losing its value. … [Read More...] about The Shift From Follower Count to Engagement Quality
Social Media Tips
How to Make Money by Getting Your Pet Famous on Instagram
Click the button and start listening to this article. If you have a pet, there’s no doubt that you take tons of photos of them. There’s also no doubt that you post those photos on at least one of your social media accounts. Have you ever considered monetizing those photos? Mind you, some cat or […]
Technical World: The Impact of Social Media on Youth
In this generation, the youth, also known as millennials (generation Y), rules. This is the dawn of digital life and made it easy as we can share anything with the world in a short period. Yes, that maybe is the primary goal of technologies, most especially with social media. Social Media has been with us […]
Social Media Marketing Do’s and Don’ts
Social media marketing seems to continue to gain momentum when it comes to marketing, but many don’t understand that the conception of social media started way before the launch of Facebook in 2004. Social media can be traced back to the 1990s, it was just in a different form. Think about it, social media is about […]
6 Reasons Why Knowing Your Market Size Is Important To Your SaaS Business
When you work hard on creating the ultimate product, completing it often comes with a huge misjudgment. All that effort put into its creation makes you think: ‘’People will fight to get in line to buy my product!’’ This is a very common fallacy in the SaaS business world. It’s a bias that occurs as […]
Top Social Commerce Trends for 2021 to Keep an Eye On
The American consulting company Grand View Research has conducted research according to which the global social commerce market will grow to $3369.8 billion by 2028, i.e. per year the growth will be 28.4%. This is due to a sharp increase in the use of social media due to the coronavirus pandemic. Users are looking for […]
How To Use Instagram Reels To Increase Your Followers
Short, 15 to 30-second videos have taken over social media this past year. You’ve probably seen them — dance videos, cooking clips, pranks — all kinds of content with millions of views. These viral videos cover a wide range of topics and genres that have very little common aside from their length. Instagram has responded […]
How to Effectively Use Memes in Your YouTube Marketing
In an era where many customers avoid advertisements wherever possible, messaging through humorous content generated using a meme may be immensely helpful in targeting hard-to-reach consumers. Meme marketing can be an incredibly low-cost way for experienced storytellers—digital advertisers, traders, entertainers, and artistic pros—to produce entertaining content that generates a loyal following. Across sectors, more advertisers […]
6 Practical Strategies to Increase Your Online Visibility
Although it is vital to have an online presence in today’s digital world, getting noticed and being visible to potential customers is even more crucial. Your online content spreads the word about how your brand’s offering will solve your target audiences’ problems and make their lives easier. However, you will only reap the rewards if […]
Triggered Email Campaigns: How to Use User Interactions to Your Advantage
Good email marketing is all about personalization – if you don’t put the right message in front of your users at the right time then the odds are high they won’t even open it. Enter triggered emails. Triggered emails are a way to tailor your emails to different customers based on where they are in […]
How Much Social Media Intervention Is Necessary In Digital Marketing
If you are a startup and planning on your digital marketing campaign, don’t forget to include a social media marketing strategy in it, as these platforms offer significant social signals that are important for your brand’s SEO digital marketing campaign. This powerful key to success is advantageous for everyone, whether you are a startup, a […]
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