Facebook ads are super effective, but only if you know how to create great-looking ad images.
Just like an image pops out between the content of your website, an attractive ad image will allow Facebook users to stop scrolling and pay attention to your message. Better yet, it will motivate the users to take action as you prefer.
However, this is only possible if you have the ad copy down to perfection. And this means you take into consideration the big picture: CTA, image, video, and ad copy, and make sure all blend within each other to give out your core message.
Unfortunately, marketers are often stumped when it comes to Facebook Ads, and we are not surprised as there is much to take into consideration. But with the right tools and strategies, the process does become a lot easier and efficient.
And this is where we come in!
To help you create the best Facebook ad images, we have curated this guide to tell you what works and what doesn’t.
Use Relevant, High-Quality Images
When you are creating image ads, the last thing you want is your ad image to appear out of context. Or something out of the blue that would confuse the viewers. You also don’t want to appear unprofessional by using low-quality or blurry images for your ads.
Luckily, there are lots of resources available every day and finding a cheap stock photo is not difficult if you are unable to craft original images.
However, the most important thing you need to remember when taking images from the internet is to look at the licenses associated with them. Don’t pull images off from Google as they are not allowed for commercial use. Instead, look at reputable stock photo sites that give permission for commercial use and modification as you require for your Facebook ads.
Use Contrasting and Complimenting Colors
Colors are essential when it comes to Facebook ads. They make sure your ad stands out and attracts the attention of the Facebook users who are swiping their newsfeed. One of the easiest ways to do this is by choosing colors that are less likely to blend in with the existing color palette of Facebook.
This means that since Facebook’s color scheme is mostly blue and white, we should avoid these colors altogether and instead go for bright and vivid colors that make your ad pop.
Some businesses also have a set color scheme that is according to their branding guidelines. Using the same will keep your brand message consistent across all mediums and help your followers immediately resonate.
However, if you don’t have a set color guideline to work with, choose colors based on people’s psychology and the adjectives they associate with each one of them. For example, the color red is often linked with the youth and evokes excitement amongst the viewer. On the other hand, blue is the color of trust and illustrates reliability and strength.
Before choosing your ad colors, educate yourself on color psychology. Look at the Facebook ads of popular brands and see the emotions their color palette evoke in you.
Showcase your Product
If you an eCommerce retailer, showcase your original products in your ads – rather than using a generic picture. You can also promote multiple products by using Facebook’s Carousel ad format that lets you add up to 10 product photos for a single ad.
This will not only attract attention to your product but also enhance conversion rate as the viewers can directly shop from the ad itself. They are also interactive and most social media users enjoy swiping the carousel to see the rest of your product lineup.
Add Icons and Illustrations
When product photography is not an option, use illustrations, logos, and vectors for your Facebook ads to get your point across. They are quirky, eye catching, and sometimes more relatable to the audience. In fact, some experts say that they perform better than generic stock images.
Go Light on the Text
According to Facebook, ads with 20% text and 80% image perform better with the viewers. This means your image should do the talking, rather than your text. However, if you do need to add some short message, make it clear and to the point. Make sure it doesn’t get in the way of your image to confuse or overwhelm the reader.
You will also be surprised to see many Facebook ads images have nothing to do with the image it displays. This disconnects the readers from what they are seeing and what they are reading so make sure your message is consistent with the image and vice versa.
Create a Buyer’s Persona
Facebook allows detailed targeting of ads so make sure you have a buyer’s persona ready. Personas for the ad images will help you understand who you are trying to reach and what is the best method to target them effectively.
Remember that a one-size-fits-all approach doesn’t exist in Facebook advertising. Custom target calls for a customized selection of images.
Test Each Ad
When it comes to Facebook ads – never assume! Instead, test everything to ensure your ads give out the most stable results. Even if you have managed to get the conversions rolling, keep on testing different layouts and placements because the consumer’s behavior changes with time and you don’t want them to get bored with your efforts.
In fact, experts suggest that over time you create a new ad campaign, test out four versions of the ad to find out what type of ad images resonate better with the audience. It will also help you get a clear idea about budgeting and ad frequencies to ensure you get the maximum results.
These were just some of the tips to get you started on Facebook ads images. As you can see, there are multiple ways to enhance Facebook’s ad ROI, and sometimes using the traditional practices won’t work to give you the results you require.
Try these tips and let us know how they work for you! Good luck!
Ivy Attié is a content manager, researcher, and author in Stock Photo Secrets – home to over six million royalty-free photos, fonts, and vectors. She is a passionate communicator with a love for social media, visual imagery, and an inexhaustible thirst for knowledge