With video marketing making a breakthrough in 2021, social media has become the new home for sharing videos. But posting videos on social media can be daunting at times. To get popular with your social networks, you need to follow the right strategies and incorporate them into your life to achieve lucrative results.
Choosing The Right Equipment
The quality of your video will be determined by the equipment you are using to create a video. We know having high-end products right from the start is difficult for most people but instead of using an expensive video camera, you can go for a good quality mobile phone.
Using a phone with a good camera to record your videos can also work just fine for you in the beginning and the results that you achieve will be close to what you can get with a dedicated video camera.
Apart from this, laptops also come with a good webcam these days. So if you are having a good laptop then you have the option to shoot your webcam. You are also going to need a stable tripod stand for keeping your devices in the right place.
For good sound quality, you are also going to need a microphone to connect with your device that will result in having an undisturbed sound experience.
A Well-lit Video
Your video quality will highly depend on the amount of light it contains. If you shoot in a dim room, your video will come out all grainy and dark. So lightning is one of the very first aspects that you should consider while recording a video.
You can invest in some lighting equipment to compensate for the dim room in which you are shooting. A well-lit video is considered being of high-quality one in comparison with the one that is not.
The ideal way to place lighting to have the desired effect is to put two on either side of the camera that will be present right in front of you and have the third one present right behind you that will help you in eliminating shadows.
It is also highly advised that before shooting the real video, you should try the real-time lightning in of your setting by recording a short video of yourself and checking its quality or you can also send it to a friend for getting their input.
Be Confident and Maintain Eye-contact
To establish a good connection with your audience, you need to make eye-contact with them. It helps you get your message out effectively and also contributes to developing a sense of trust.
Not making enough eye-contact will make people think that you can’t be trusted. But that doesn’t mean you can’t take your eyes off the camera. The trick is to use eye contact as much as you can to make your video more effective.
Practice making videos with eye-contact by keeping a small mirror right beside the camera. This will also help you monitor your expressions.
Take Time To Prepare Yourself
Even though you may think that it is essential to create content for social media constantly, which is true to some extent but it is also important that you give yourself a break. Take some time off and explore other channels.
Learn and adapt in your field. No one has all the information about video creation since their birth, you will only learn after taking inspiration from others and watching what they are doing to bring traffic to their channel and how they are keeping their audience engaged.
There are several aspects of making and posting videos that will require you to explore. Always remember that it is ok to make mistakes, so don’t be too hard on yourself. One only learns from their mistakes and if you are not making any, it means you are not making enough progress.
Plan for A Test Period
After you are done with all the learning phases, now it’s time to curate a video strategy. Now, you are not going to be an expert from the beginning no matter how good you are at your job.
Even though your content is great, you will have to put extra effort to make it reach millions and for that, you will need a video marketing strategy that basically will include how you are going to market your videos.
It is very discouraging when you put so much effort into creating a video and it gets no views. And that is exactly why you need to give yourself a Test Period.
In this test period, you will be doing hit and trial and a lot of experimenting. Try several marketing methods that prove to be lucrative for others, if that fails try something else but keep going always.
If one video doesn’t work, don’t get disappointed, post another one. One way or another, you will see some improvement. In this trial period, you will need to be the strongest, sometimes things won’t work out in your favor but at that moment all you can do is, wake up again tomorrow and start recording another fun video.
Video Marketing has a lot of scope in today’s time but that doesn’t mean that it is easy to get popular in minutes. You are still going to put a lot of effort and time into making yourself reach millions.
With the help of the above-mentioned tips for enhancing your videos, you will witness some improvement in your video strategy. Along with this, it would also help you to take feedback from your friends and audience and incorporate those inputs in your video marketing strategy.
Also, setting impossible expectations for yourself right from the beginning only going to hurt you. So be patient and trust the timing.
About the Author
Komal Kokate is the Co-Founder and CEO of the explainer video company MotionGility. She is an expert in Video production strategies helping individuals and small to enterprise-level companies by providing smart solutions such as Explainer Video, Whiteboard Video, Educational Video, and many more solutions. For any query or business partnership, you can contact us at firstname.lastname@example.org.