Search engine optimization is essential for building a robust online presence for a business. Neither small startups nor leading brands can thrive without this high-value strategy that makes them visible to online buyers. SEO has been around for decades, but it has come a long way in recent years. So you cannot expect to reach the top of search rankings and sustain yourself with outdated strategies. Moreover, random backlinks and black-hat practices can do more harm than good.
With the ever-evolving Google algorithms, it becomes vital to be agile and creative with your link-building game. At the same time, you must follow legit strategies to stay on the top and avoid penalties. Going the extra mile with your SEO tactics is the only way to set your website apart and retain its ranking for the long haul. But you must think outside the box to beat others and reach the top sooner than later. Here are a few expert-recommended tips you can try this year.
Optimize your content for users
SEO revolves around quality content optimized with relevant keywords. But remember to create it for the users instead of search engines. If the audience loves your content, search engines will prioritize it automatically. Conversely, producing pieces that are neither relevant nor significant to the audience’s needs is a sheer waste of time. You cannot expect people to click and read, even if it has searchable keywords. The good thing is that creating audience-specific content is easier than you imagine. Start by creating buyer personas, understand their pain points, and create pieces to address these challenges with relevant solutions. Offer in-depth and informative articles that serve value to the readers and present your business as an expert.
Find ways to repurpose content
Sustainable SEO is about achieving more with less. You can actually find ways to repurpose content to gain benefits from aged pieces without spending time on writing fresh ones. Consider turning old blog posts into videos, repost articles on Quora, design infographics, or create podcast episodes from your best articles. You can also use niche edits to gain editorial, natural backlinks from aged content. Pick pieces with already built authority as it gives the backlink more link authority compared to new ones made using conventional tactics. You can use a niche edits service to help you with the tactic, as it can be confusing for the unversed. Content repurposing saves time yet delivers quick and sustainable outcomes for your link-building efforts.
Understand that SEO is more than rankings
Although ranking is the primary success metric of SEO, there is much more you must consider while choosing the tactics for your website. Of course, ranking high is great as it fetches traffic to your website and builds trust for your brand. But you cannot expect to win with only these factors unless your website can convert its traffic into leads and sales. Imagine how quickly visitors may bounce away if your site loads slowly or fails to render properly on mobile devices. Likewise, a poor UX with a cluttered interface and confusing navigation is a turn-off for visitors. Ensure optimizing your website for conversions this year to make the most out of your SEO tactics. Monitor it consistently and resolve the UX issues as soon as possible.
Test and fine-tune tactics
With SEO, there is always a better way to do things. Not surprisingly, new websites jump quickly to the top, and old ones struggle to reach there and sustain themselves. The winners probably do something right and use it as a secret weapon. This year, test new tactics and fine-tune your strategies for better outcomes. The trial and error approach takes diligence and patience, but it is worthwhile because it can get you far ahead of the competitors. The key lies in following Google algorithms closely and implementing new ideas before anyone else does. It is easy to win the ranking game if you are agile, but remember to prioritize users’ satisfaction all the way. Also, test often and embrace changes fearlessly as SEO is not for the faint-hearted.
Invest effort in a link-earning strategy
Think beyond link-building this year and shift your focus to link earning. The last thing you want is low-quality backlinks because they only weaken your link profile. You require a strong profile to reach the top of search rankings, so be selective about the links you earn. An effective one gets you traffic, trust, and awareness. Follow these goals every time you build backlinks for your website. Remember that there are no shortcuts to these goals as it requires immense effort to create valuable content and build relationships with relevant websites and bloggers. Moreover, you have to be consistent with your efforts. You can look for blogger outreach services to reach out to the right sources and earn valuable backlinks. Collaborating with experts saves time and empowers you with the right connections in the industry.
Strengthen your core
Besides cleaning up your link-building act, you must also strengthen your core this year. Your ultimate objective should be to create a customer-centric destination that attracts new business around the clock. A great-looking website does the trick, but ensure that it is supported by robust technical SEO. Optimizing on-page elements enables the search engines to crawl the website and index it more effectively for a ranking gain. The website should also have high-quality content that matches user intent and gives search engine algorithms valid reasons to trust your website. Together, these elements form a strong core that takes your site to the top and helps it stay there.
SEO is more competitive than ever as business owners realize its value for extending their online reach, visibility, and trust. You cannot beat the competitors with run-of-the-mill strategies because they cannot do much to differentiate your brand in a huge crowd. Growth hacking is the key to winning the SEO game, and you can achieve the goal by going the extra mile. Follow these tips because they can take you there and beyond!
About the Author
Jenna Kramer is a freelance marketing writer. She has 6+ years of experience in writing about business, technology, entrepreneurship and social media marketing. Jenna loves to split her time between blogging and hanging out with her friends and family.