If you’re a finance blogger, then you know that most of your blog’s traffic will come from social media. And with the amount of competition in this space, it can be tough to stand out. However, if you follow these simple steps outlined below, then promoting your investing blog on social media will become much easier.
Make sure your content is high quality and relevant
Investing is a popular topic and there are tons of investing blogs on the web. So, it’s important that your blog posts stand out from others. You can do this by writing content that matters to readers.
Make sure you’re covering topics that people are genuinely interested in and that you aren’t just regurgitating old news. Also, give your posts original titles that will make people want to click on them. This way, your content looks more appealing to readers and they’ll be more likely to share it with their friends.
Also, try to keep up with popular topics. If there’s a lot of talk about investing in precious metals in investment circles then writing an Augusta Precious Metals review for instance would be a smart move. This way, you’ll have a competitive edge against those who aren’t covering these topics and your posts will look more relevant to readers.
Interact with your audience
Having a loyal base of readers is important for any blog online. However, there are still bloggers out there who neglect their social media presence. This is bad news because, in the blogging world, social media is everything. You can be the best writer in the world but if no one knows about it, then you won’t get much traffic or make any money from your blog.
Interacting with your audience on social media means replying to comments and messages (preferably within a few minutes). You can also create polls that ask your audience what they think of certain topics. This way, you can get constructive criticism and shoot the breeze with readers who enjoy reading your blog posts.
Spend time on your social media profiles
Investing in social media is very important if you want to bring more traffic to your investing blog. But the most important part of social media is actually creating good profiles.
Most blogging sites like WordPress or Blogger allow you to create your own social media accounts (i.e., Facebook page, Twitter profile, Instagram profile). With these profiles, it’s important that you’re consistent with your branding across all platforms. This means using the same logo, the same color scheme, and even uploading the same blog post images.
Doing these things will help your audience recognize you on other platforms which is important for building a loyal fan base. Plus, it’s very easy to forget an email address but remembering an account name or username is easier because it’s attached to your brand/blog name.
Follow your competition
One of the best ways to promote your own blog is by following other bloggers who are similar to you. Take some time to search around the web for finance blogs that are in the same category as yours. Once you find them, start checking out their social media profiles. If they have accounts on different blogging sites, then it’s a good idea to follow them on all of those sites.
This way, they’ll be able to see your profile and hopefully, start following you back. If they do, then leave them a nice comment and thank them for reading your blog post. Remember – the more people you get to know on social media, the better.
If you want to bring more traffic to your blog, then it’s important that people are able to find you on social media. This is why using hashtags is so crucial for promoting your investing blog on social media. By using hashtags in your posts, your content will appear at the top of specific search queries.
For example, if you’re tweeting about an article that talks about biotech companies, then you should use the hashtag #biotech. Not only will this increase your chances of getting more views on Twitter but it will also make your content appear in related search queries. This way, readers who are searching for hashtags like #stocks or #finance will also see your blog in their search results.
Investing or finance blogs don’t have many options when it comes to images so it’s a good idea to turn to video for help. If you have the equipment, then you can film your own videos and upload them directly on your blog or on YouTube.
If you don’t want to go through the hassle of making videos, then it would be a good idea to use recorded interviews with other financial advisors, investors, traders, etc. For example, if you want to talk with a stock analyst about investing in gold, then film the entire interview and upload it on your blog post.
This will give readers more information and help them understand why certain things are important like buying gold is a bad investment right now. Plus, the video gives you the power of showing what’s going on rather than just reading about it.
Choose a design
When searching for a financial blog to read, you’re going to notice that most of them have the same layout and look. This is why it’s important to choose a specific design or template when setting up your own site. Not only will this help make your blog stand out but it will make the entire experience better for your readers.
For instance, if you know that most finance websites are using a dark-themed design with grey fonts, then you should do something different. By keeping your layout similar to other blogs, you risk losing visitors who may not want to look at another blog with the same appearance as yours.
It’s important to use a variety of methods when promoting your blog in order to reach a larger audience. By using social media, following the competition, and using hashtags, you’ll be able to expose your blog posts to more people who are interested in the topic. Additionally, filming videos and using a specific design will help make your blog stand out from the rest. Which of these methods have you tried for promoting your investing or finance blog?
About the Author
Stefan Lopez is an outreach manager and digital marketer for a company that provides digital marketing for startups and online businesses. He loves to share his ideas and has a passion for blogging about his experience in web marketing.