eCommerce is a booming industry, and if you want to stay competitive, you need to make sure that your eCommerce website is up to par. Here are some tips on how to improve your eCommerce website: make it mobile-friendly, use engaging visuals, optimize your checkout process, offer customer support, and more. By following these tips, you can ensure that your eCommerce website is user-friendly and efficient.
1. Focus On User Experience
When trying to improve your eCommerce website, it’s important to make sure that you focus on user experience. The user experience, or UX, is an important part of any business. It’s the way a person feels when using your product or service. A good UX can make someone feel like they’re in control and will keep them coming back for more. A great way to improve user experience is to speed up your eCommerce site. Conversely, if it’s not done right, people will get frustrated and end up leaving your site (or worse: never visiting again). Improving the user experience on your e-commerce website means that you need to take into account all aspects: from what happens as soon as someone lands on your homepage to how easy it is for them to complete a purchase.
2. Make It Mobile-Friendly
Nowadays, more customers are shopping online than ever before, and studies show that around half of all customers will abandon a mobile site if it is not optimized for mobile devices. If your eCommerce website isn’t mobile-friendly, you need to make sure that you update your website so that most or all of the content is viewable on a mobile platform.
Mobile App Development
If you’re serious about boosting your online sales, you need to make sure that most or all of your content is viewable on a mobile platform. If you already have an eCommerce website and it’s not optimized for mobile devices, then we recommend considering mobile app development with a company that specializes in creating apps and helping companies expand their audience.
3. Use Engaging Visuals
Images are crucial when it comes to engaging your audience, and you want to make sure that you include high-quality images on your eCommerce website. You can use user-generated photos from social media websites, such as Instagram or Pinterest, or take product photography yourself. In addition, videos can help boost engagement with customers by showcasing new products or giving tutorials on how to use the product effectively. If possible, try using videos featuring real people instead of text instructions or animations. Finally, infographics are another great way of sharing information quickly and attractively with your audience. When writing blog posts for your eCommerce website, consider including an infographic to break up the text and make your blog stand out from the rest.
4. Optimize Your Checkout Process
One of the most important aspects of an eCommerce website is how quickly a customer can purchase a product or service, so you need to make sure that your checkout process is as quick and painless as possible. Make sure that shipping information is readily available on all product pages, and try including financing options if it makes sense for your business model. If customers have to enter too much personal information during the checkout process, they may become put off by making their first purchase with you. Finally, remember that speed matters on an eCommerce website. According to Forrester Research, 50% of people abandon their online shopping carts if the site takes longer than 3 seconds to load.
5. Offer Customer Support
Finally, one of the most important aspects of running an eCommerce website is providing customer support when customers have questions or issues about your products or services. If you want to improve your online sales, then you need to make sure that your eCommerce website offers great customer service. Some ways that you can do this include offering a phone number, email address, FAQ section, and live chat on all product pages so that customers can contact you immediately if they have any questions before making a purchase. You should also offer several different methods for contacting customer support in case customers are having trouble finding their preferred method.
6. Measure Activity and Track Changes
One of the best ways to see how people are interacting with your website is to measure activity and track mobile app statistics. With Google Analytics, you can learn more about your audience by analyzing user behavior like where they come from, what search terms were used to find you, the devices they use to access your eCommerce website, biographical information, etc. This information will allow you to understand who might be interested in purchasing on your site before marketing efforts are put into that demographic or audience segment. By tracking all this data correctly, you can improve the UX on your website according to what your users want and what is for them better than everyone else out there.
7. Connect It To Social Media
Once you have your website set up, make sure to connect it to social media. You can do this by using a “share” button on each of your product pages or blog posts. By sharing interesting content with your audience via social media, you can bring in more visitors who might be interested in purchasing products from you.
Social Media Increases Website Visibility
You can also use social media to increase your website’s visibility. You can do this by promoting your eCommerce business on Facebook, Twitter, Pinterest, Google+, etc. so that people are more likely to find your company when they search for products related to what you sell. When posting or tweeting about products or services you offer, be sure to include pictures so that users have a visual representation of the product. This will help them determine if it is something worth purchasing. If possible, try using videos featuring real people instead of text instructions or animations.
You should make sure that your site is mobile-friendly, use engaging visuals, optimize your checkout process, and offer customer support. By measuring an activity and tracking changes on your eCommerce website, connecting it to social media, and optimizing the UX on your site, you will be able to ensure that customers have a good experience on your eCommerce website.
About the Author
Jorge Benitez is a Digital Marketing Expert and he loves helping business owners and grow their business with higher success around the world. Jorge has the reputation and experience that you need to take your business to the next level.