For service providers, businesses, and even individuals, being available online and retaining viewer exposure are the most effective paths to success. Today we have billions of internet users and chances are that a high percentage of your local population is using the internet. More importantly, they are using the internet to help make purchase decisions for things they need.
Everything from health insurance to groceries, to investment options, are being sold online. Making the most of the internet is not just about being online, it is about being visible and accessible to the people that are most likely to buy from you. Here are a few things you can do to improve your online visibility.
Among search engines, Google is the most heavily used service. Even among websites, Google is one of the most frequently visited websites accessed by internet users. However, Google is a lot more than just a search engine. For businesses, it is crucial that you are available across different Google platforms, such as Google Maps. Being present on these different platforms will help with your Google Ranking and will also make your business appear more legitimate. Whether you are focusing on a local or an international audience, you can find a Google product that will help you in your business.
In order to rank on Google, and to make your business look legitimate, you need a website. Today, you can create a website on your own in a matter of minutes. There are plenty of free solutions to creating a website but if you want quality then you should invest in a good host and a solid website building platform.
The bulk of internet traffic today comes from mobile devices so you should primarily design your website and social media presence for mobile access. Ideally, the website should be dynamic, catering to both mobile and desktop visitors but if you had to choose just one, mobile would be the better choice. If you want to take things a step further consider setting up an e-commerce site rather than just a simple website. This will give visitors the option to purchase right away when they visit rather than just see what your business is and then have to visit a physical store.
If you have ever used Google as a search engine then you know that for every term that you type into the search bar Google gives you millions, if not billions of search results. In order to get your website to rank among those billions of search results, you need Search Engine Optimization. According to a Brisbane agency that helps businesses with their SEO, there are multiple things that will influence how well your site ranks. Gone are the days when just having the right keywords was enough. Today, Google even takes into consideration the user experience that visitors on your site have. Again, this is something you can do yourself but if you want the best results in the shortest amount of time, your best option is to go with a specialist.
Websites are great to have but social media platforms like Facebook also have billions of users and can’t be ignored for their marketing potential. Without a social media presence, you are not utilizing the full potential of the internet. A lot of people spend the bulk of their time on social media and their main reason for using the internet is social media. You can very easily set up a Facebook group or business page to represent yourself or your organization. It is a great way to get organic traffic and introduce your business to a highly filtered audience. Through social media platforms, you can also get traffic onto your own website and kill two birds with one stone. For the best results, study the different platforms available and choose something that has the kind of audience that you want to target.
People use the internet for specific tasks. They might want to learn something, buy something, they might want entertainment, or they might have a query that they need a solution to. The content that you put out on the different platforms should cater to these demands. Moreover, it should also be high-quality content that addresses these needs in the best possible way. The content that you put online represents you. It is through this content that people will form an impression of your business and decide whether or not they want to purchase a product or service. Sometimes people will buy from a slightly more expensive seller just because they feel more comfortable and secure transacting with that business as opposed to a lower-priced competitor who hasn’t fully gained their trust.
SEO is not just about getting traffic to your website through search engines but getting traffic in ways outside of other websites as well. This is known as off-page SEO. These are influences that are not done directly to your website or your social media page but they have an impact on how well the digital asset ranks. For instance, if a website has been mentioned on a very well-known platform such as a government website or on Forbes, or The Wall Street Journal, it will get a lot more authority. People trust things more when they are recommended by high-authority figures. Search engine rankings work in a similar way so keep an eye on your Off-page SEO and make this another priority.
Just like the physical world, marketing is important in the digital world as well. You can use paid advertising campaigns to get more visibility on social media, Google, and all other platforms that you are working on. For example, you can market your product through a trend on TikTok. If you do it right you can target a very big audience and get excellent results for a very small price. Again, digital marketing is a highly specialized field. There are a lot of ways to do it and to get the best result you want to have an expert helping you out.
Developing digital assets is a lot like building physical assets. There is always competition and people are constantly fighting for the number one spot. Creating a good digital presence is not about setting up your website once and then just leaving it alone. It is a continuous activity and it requires work on a daily basis to keep your business ranked high on the internet. Initially, you can do this on your own but as operations expand you should look into hiring people who can manage this for you to maximize revenue.
About the Author
Jorge Benitez is a Digital Marketing Expert and he loves helping business owners grow their business with higher success around the world. Jorge has the reputation and experience that you need to take your business to the next level.