Have you ever thought about how you can generate leads through social media?
The availability of huge platforms such as Facebook, Instagram, Pinterest, and others has fueled lead generation through social media. All of them can help capture both the marketing qualified and sales qualified leads.
By generating leads through social media it is easier for brands to identify and target customers who might be interested in their products and services. This helps them target the right prospects and transform them into loyal customers.
What Is A Social Lead?
A social lead is someone who has expressed interest in a business’s products or services after going through the posts published on any business’s social media profiles.
Since your visitors have previously shown an interest in what you have to offer before you follow up with them through other marketing channels, social leads are more qualified than generic website traffic.
This makes it easier to turn social leads into customers because you’ve piqued their interest by directly answering their questions.
How Does It Really Help Businesses In Achieving Their Marketing Objectives
One of the most important business objectives is to generate brand attraction and engagement. This can be achieved if the business uses social media for marketing purposes as there are more than 3.6 billion users around the globe that make use of social media on a daily basis.
This growing number of social media users will help businesses to easily create brand recognition by targeting their targeted audience. In order to boost an engaging and active social following is to target the audience who already knows you the best.
You can share relevant content, stay connected with the users, and always acknowledge the feedback a customer or potential customer provides.
By posting audience-specific content, quickly engaging with the users, and building two-way communication, it is easy to expand and create a strong relationship with your users.
In addition to this, businesses can share complete information about a product, business, or brand so that the targeted audience can get complete information about the product which may convince them to buy that product.
As you know that social channel users are more than 3.6 billion worldwide so social media could be a great source of driving a targeted audience to your website. This will bring a huge number of possibilities to increase visitors and turn them into leads and customers eventually.
How To Generate Leads On Social Media?
You can run social media paid ads for generating leads as businesses that run paid social media ads campaigns encounter many benefits but what about the paid social media advertising tactics and strategies?
Social media marketing offers a plethora of features to customize the targeting and reach the most potential customers. Promoting user-specific content, discounts and limited-time offers are a few great ways to engage audiences through social media.
Whether you are using Facebook or Instagram or even LinkedIn, lead-generating ads are well designed to be quick in nature. These ads have pre-populated forms which are easier for users to sign up without putting in a lot of effort. This as a result increases the sign-up rate also known as conversion rate and helps users save their time as well.
In addition to this for effective social media paid advertising you will have to capture the right data, get essential insights and utilize them to make your paid advertisements more effective and attractive.
If executed correctly, social media ads to generate leads will save both time and money in the long run.
Social Media Influencers Can Provide Engaged Leads
While ads can generate decent leads, social influencers can provide engaged leads. Influencer marketing targets people through the content they are already consuming, not through unwanted ads.
Instead, favorite content creators of your targeted audience talk about your brand for a few seconds and you can’t imagine your lead generation rate. Once you get your chosen content creators on board, you can create sponsored reviews, contests, and content to promote your brand.
They can offer exclusive discounts and deals with their promo code which will increase the lead generation skyrocket. Not only that influencer-generated content is repurposed into content for your website.
However, you need not find the right content creator. It would be a plus point for you if you can find a content creator which has a similar targeted audience from your business or product.
Hangouts, Live Videos, and Webinars
Hangouts is a free communication and collaboration app used by more than 5 million people across the world. It is an effective way to generate leads through social media. You can easily utilize live videos and webinars for your business.
One way to collect some leads is through gated webinars which take the user information.
A lot of brands are utilizing hangouts to announce product updates, discounts, or anything newsworthy. Live videos can be used along with in-video promotion or gated content to capture leads.
As a business you can do dozens of things with hangouts it also includes directing visitors to contests or landing pages of your choice.
Using Chatbots to Generate Leads Through Social Media is a Great Idea
Chatbots are being used in a growing number of ways, and lead generation is one of them. In order to expedite the communication process, you can automate your social channels to generate leads at a lower cost and without human interaction.
As a business owner, it is challenging for you to encourage potential customers to reach out to you. Instead, you should catch them where they mostly hang out such as on apps like WhatsApp, Messenger, etc.
The way these chatbots operate is tremendous. They use machine learning to develop a pattern of any customer interaction, which then assists in drafting and sending personalized messages, content, and even product suggestions to the relevant visitor.
Chatbots allow you to plan and create a social media strategy that ends up with increased engagement and higher leads.
There could be several other techniques and tactics to generate leads in assistance with social media marketing, for more details click here.
Leads are not customers yet, they are just prospects that have the potential to become a customer while every social media platform can be used for social media lead generation it depends on the objectives and resources of the business in this modern era social media marketing has made lead generation process easier and cheaper.
About the Author
Farasat Khan is an expert in Online Marketing Strategies. He has worked for more than 6 years with established brands before starting his marketing firm. He provides consultation on product marketing, search engine optimization, social media marketing to help businesses generate sales.