Social media has become a powerful tool for marketing and branding services and products you provide. In fact, according to recent studies, 92% of small businesses use social media to sell their products or services. And you’re missing out on a lot of potential customers if you are not taking advantage of social media to advertise your business.
However, if your goal is to be successful, you need to use the right marketing strategies. Here are seven social media marketing hacks that’ll help you grow your business.
Use Paid Advertising
One of the most effective ways to reach more people on social media is through paid advertising. Platforms like Facebook and LinkedIn offer a variety of targeting options that allow you to specifically target your ideal customer. You can target by location, interests, behaviors, and more, and you only pay when someone clicks on your ad.
Paid advertising can be a wonderful way to quickly grow your social media following and reach more potential customers. However, it’s important to note that paid advertising is just one piece of the puzzle. To be truly successful, you need to combine paid ads with other strategies, such as organic content and influencer marketing.
Invest in Influencer Marketing
Essentially, you partner with someone who has many followers on social media, and they promote your services and products to their followers.
This is an effective strategy because people are going to trust the recommendations of someone they follow and respect. This influencer management strategy can be a fantastic strategy to increase your social media following and boost your sales quickly. When done correctly by choosing the right influencer and authentically partnering with them, you can expect to see a return on investment (ROI) of up to 11x.
Additionally, it’s important to note that you don’t need to partner with a celebrity influencer to be successful. Micro-influencers (those with around 10,000 followers) are often more effective because their followers are more engaged and they come across as more authentic.
However, make sure that you use a professional marketing agency that can help you with influencer marketing to ensure that you partner with the right influencers and get the most ROI for your investment.
Post Engaging Content
If you aim to have people follow you on social media, you need to post content that’s engaging and interesting. No one wants to follow a brand that posts boring, sales-y content all the time.
So, what kind of content should you post? A mix of both promotional and non-promotional content is a good place to start. For the promotional content, focus on highlighting your products in a way that’s helpful and related to your target audience. And for the non-promotional content, focus on providing value – think tips, advice, and interesting information.
You should also post visually appealing content, as there is more possibility to grab people’s attention. Photos, videos, and infographics are all great options.
Hashtags can be used to deliver your content to a wider audience. Adding the right hashtags increases the chances of serving your content to people who are interested in that topic, which results in potential customers and promoting your brand.
The key is to use relevant, specific, and popular hashtags. For instance, if you’re a travel company, you might add hashtags like #travelgram or #wanderlust. Or, if you’re a fitness brand, you might include hashtags like #healthylifestyle or #fitspo.
You can also add hashtags to connect with people at specific events or conferences. If you’re attending a trade show, you might use the hashtag for that event. This is a simple and useful way to get potential customers who are interested in what you do to get aware of your brand.
You just need to do some research first to find the best hashtags for your brand, and then make sure to use them every time you post on social media.
Try Contests and Freebies
People love free stuff, so running a contest or giveaway is an amazing way to engage visitors on your social platforms and grow your following.
When deciding on a contest or giveaway, pay attention to promoting it everywhere, from social media to your blog or website, and make it simple for everybody to enter. You can also require people to follow you on social media to enter, which is a great additional way to grow your following.
The prize doesn’t have to be expensive – even something minor, like a gift card, can be effective. Just make sure it’s somewhat significant to your audience and something they’d want to win.
Be Active and Engage with Others
To build relationships with potential customers, you need to be active on social media. This means liking and commenting on other people’s posts, as well as sharing their content.
When you engage with others, you’re going to get noticed by potential customers much more. And when you share other people’s content, you’re providing value to your followers and building trust.
Again, you can also use social media to connect with people who have influencer status in your industry. This is a perfect way to get your brand in front of a larger audience and build relationships with other businesses in your industry.
Monitor Your Analytics
It’s important to monitor your social media analytics so you can see what’s working and what’s not. This will help you make necessary changes to your social media marketing strategy.
Most social media have built-in analytics tools that you can use. Twitter uses Analytics, while Facebook’s tool is called Insights. These tools will show you things like how many people have seen your content, how much engagement it’s getting, and what kind of reach it’s getting.
You can also use third-party analytics tools, like Hootsuite Insights or Sprout Social, to get more detailed information.
By monitoring your social media analytics, you can see what’s working and adjust your strategy accordingly. This will help you maximize your results and grow your business.
Use these social media marketing hacks to grow your business. By being active and engaging with others, using hashtags, and running contests and giveaways, you can reach new people and promote your services.
And by monitoring your analytics, you can see what’s working and make necessary changes to your strategy. In no time, you’ll be on your way to growing your business!
About the Author
Liana Monroe is an SEO and content-creating enthusiast who spends time learning about SEO implementation’s ins and outs. Aside from writing about SEO, Liana also enjoys gardening and volunteering at the local shelter.