Want to make great sales via Facebook in 2020? Or, facing problems with reaching the targeted audience and engagements?
No worries, you are in the right place. Facebook marketing is your surefire strategy if you look forward to reaching a multitude of audience.
It’s worth noting that nearly 2.7 billion people are active on Facebook monthly. Besides, statistics show that 20 billion Facebook messages are sent between people and businesses every month. Know what…? This huge number is your potential audience.
It sounds interesting, right? But now…
…how can you reach this magnitude? Facebook marketing hacks are pillars that make you stand tall amidst your competitors.
Here are the best 5 Facebook hacks that can generate amazing leads in 2020.
HACK #1. Adjusting Your NAP Profile for Local SEO
The acronym “NAP” stands for Name, Address, and Phone Number.
Having correct and consistent NAP plays a vital role in impressing your customers or audience – they’re the basic page info of your page, which consumers use to search your store.
NAP consistency is important for local SEO optimization – it’s a vital ranking factor for your business; It makes your store more visible to the consumers. And can be the driver of traffic to your store.
According to BrightLocal, 88% of consumers who use smartphones for a local search will visit a local store within seven days. And if it’s inconsistent or misleading, your NAP can inconvenience your customers and boost your competitors at your expense.
Now, the question is, how can you achieve a high standard NAP profile that guarantees consistency?
Here are your tips to optimize NAP consistency for local SEO.
- Set fixed NAP details
- Audit your NAP details periodically
- Update your citations
- Intensify your NAP presence
HACK #2. Use Facebook Messenger Marketing
Statistics show that about 1.3 billion people use Facebook Messenger every month with a messaging rate of 8 billion messages per day.
But first, what’s Facebook Messenger Marketing?
Facebook Messenger Marketing is the practice of using the Facebook messenger app to connect to your customers to facilitate business.
There is evidence of massive results on lead generation with Facebook messenger marketing. For instance, see this data by Neil Patel:
- Usual open rate of messages in Facebook Messenger is about 50-80%, while a clickthrough rate is about 20%
- Compared to Facebook desktop ads, a conversion rate of messages in Facebook Messenger is 3-5x higher
And this is one of the highest engagement results ever seen in digital marketing. It’s amazing.
Are you agitated with these results? And you feel you want to get started with Facebook messenger marketing?
Don’t worry. You’re covered here.
MobileMonkey starts you off in style and provides you a comfortable and efficient landing zone to launch your Facebook messenger marketing. It enables you to build powerful chatbots – the chatbots are essential for scoring high open rates.
You can build your chatbot and link it to your messenger with MobileMonkey in less than 5 minutes. Follow this step-by-step guide.
HACK #3. Using More Video Ads in Marketing
More than 4 billion people watch videos on Facebook every day, with 65% being mobile users.
A study conducted by Hubspot indicates that most people (about 62%) pay thorough attention to video content as compared to written or audio content. And 85% of these audiences are likely to purchase a product after viewing the video ads.
No doubt. Facebook live videos generate triple watch time than those that are no longer live. In other words, the live video ad is your sure bet if you aspire for better audience engagement. Remember, the higher the engaged audience, the more likely to achieve higher sales for your products.
But now, how can you create an engaging Facebook video ad? An ad that your audience can never ignore – a must-watch video ad.
Here are your killer tips:
- Have a clear purpose for your video ad: What’s the purpose of your video ad? Is it for promoting a new product, teaching about how to do something or just entertainment?
- Use Video Ad Design Tools: The design tools make your ads look better and more appealing to your audience.
- Use Facebook Lead Ads: Want to optimize your video ads for mobile users? Facebook lead ads are your amazing solution.
HACK #4. Post at The Right Time
Get this fact right. Creating engaging and robust marketing content on Facebook is not final. It doesn’t guarantee traffic.
The question is, what’s the right time to post your marketing content? Don’t forget that your traffic reciprocates to your leads and eventually sales.
First, who is your audience? And second, what’s their favorite time to read your posts?
Knowing and understanding your audience is the key to reaching them. Imagine creating marketing content, and it fails to reach your targeted audience – just because your timing is wrong.
Study reports at Buffer, indicates that posting Facebook content between 1 pm to 3 pm is a gateway to reaching a massive audience – especially on weekdays and on Saturdays. And in terms of the best days of the week to make your posts, Thursday and Friday stand out to be peak days.
However, different authors have specific times and days when their posts are likely to reach many audiences.
- According to SocialPilot, posts made between 9 pm to 11 pm perform better.
Guess what? When analyzing all these studies, the bottom line is, “the audience time is the best.”
And so, when posting a Facebook marketing content and expecting to attract massive traffic, then understand their schedule – post only when they can engage with your content.
HACK #5. Boost Your Posts
The Facebook “boost post button” allows you to promote your marketing post to reach your target audience and combat declining organic reach. Besides, your post will reach a wider audience beyond your subscribers – it’s not limited to your subscribers only.
But before you start the process of boosting your post, first things first. Create a Facebook page.
Now, having created your page successfully, here is a step-by-step guide on how to boost your post.
And to boost existing posts, just click on the blue button below the post, and you’ll be redirected to the process.
For paid ads marketing, Facebook has no limitation. But you have the chance to get an excellent marketing result. No marketer has the chance to ignore this largest platform anymore. To be benefited from this platform, create a strong combination of an effective plan, investment, and workout. Apply these awesome Facebook hacks and the Facebook Automation.
About the author
Anastasia Belyh is a 3x serial entrepreneur and blogger since 2009. She loves helping people start a side business with FounderJar and find their dream job with Cleverism. When she’s not working, she loves to travel the world and play the piano.