Search engine optimization is one of the most important tools for your business to use, no matter what size you are, because it has so many benefits that you can use to your advantage. It’s important to note that SEO takes time, effort, and money but the results are very good for your business – if done correctly. So why exactly should businesses need SEO? Here are some of the main benefits of using SEO for your business.
Search engine optimization increases the amount of traffic that your website will get. This is because it makes it easier to find, even if a customer doesn’t know what your business name or website address is. For example, say your business is plumbing and the San Francisco Bay Area is where you’re located. If a customer wanted to find out more information about your type of services in that area, they would likely do a search on Google for the words ‘plumber’, ‘plumbers’, and even ‘plumber Bay area’ in order to find you.
This is where SEO comes in: when you use keywords and phrases that people would likely use in order to find you, you will show up in their search when they’re doing it. This is when your business stands the best chance of being found by a customer who wants what you provide and this increases the traffic on your website and so the amount of potential new customers you can get.
Improved Conversion Rates
Another benefit of using SEO for your business is that your conversion rates will improve. The more traffic you have coming to your website, the better chance you have at converting them into customers.
If someone does a search for one of your keywords or phrases and they click on your website, it’s very likely that they will do what it takes to become a customer, whether that’s filling out a form or buying something. Even if they don’t purchase right then and there, you can use other SEO techniques such as blogging and use other strategies for encouraging customers to come to your website and convert it into new ones.
Improved Brand Recognition
When you successfully rank high up in a search engine for a given keyword or phrase, that’s great brand recognition. Customers will start to recognize your business as being the first one they think of when looking for your products and services.
For example, if someone wanted to find a baker in Florida and they constantly see your website on the first page of results, they will most likely click on it more. Having this customer recognize your business is one of the best things for improving brand recognition because if someone starts to trust you and likes your business, they will likely tell their friends and family.
Another benefit of using SEO for your business is that it makes you more competitive. This means that once you start ranking high up in search engines, other businesses will have a harder time beating you out. When there are many competitors in an industry, the ones that get ahead tend to stay ahead because it’s more difficult for others to catch up.
For example, say your business is a landscaping company in Kansas City and you rank above all the other landscape companies on Google. This will be extremely beneficial to your business because not only will it boost your brand recognition but it will also increase your competitiveness, making others have a harder time catching up with you.
More Trust From Customers
Having more presence on search engines can cause customers to trust your business more. This is because in most cases if you see a website somewhere in the top results for a given phrase or word, you will know that it is an established store with some kind of reputation.
For example, if someone searched for local bakeries in San Diego and saw your business on the first page, you would likely gain their trust, because they’re more likely to believe that your website is where they should be buying baked goods. Even if they don’t purchase anything right then and there, just having them click on your website means that you have one more person who trusts what you do for a living.
More Opportunities For Your Business
Using SEO for your business will give you more opportunities. This is because if someone searches for a given term and they see your website in the search engines, that narrows down their options. They may already be sold on making a purchase or giving their information to your business.
For example, if someone searched for a jewelry store in Las Vegas and you were one of the top results, they may change their mind even if they may already have been looking to buy jewelry from somewhere. This means that if you offer any kind of discounts or coupons on your website, they’ll most likely click on it because they want what you sell and know that you’re offering them a deal that they can’t ignore.
Guarantees Business Growth
Using SEO for your business will be a great way to guarantee its growth. This is because as mentioned above a website that ranks high up in search engines can drive a lot of traffic to it. Even if the people don’t buy from you right now, there’s a chance they’ll remember your company and come back later on when they’re ready to purchase something in the future.
For example, if someone searched for a toy shop in Los Angeles and your website was one of the top results, they may come back to it later on in the future when they have more money to spend. This guarantees future sales for your business.
SEO for your business can majorly impact how well your business does. This is because when you rank high up in search engines, it gives people a greater chance of finding you and knowing that you exist. Even if they don’t buy from the first time they see your website, there’s a good chance they’ll come back later on when they need to make a purchase. This boosts your brand recognition and customer trust. All this combined gives you a plethora of opportunities with SEO for your business.
About the Author
Derek McGreaves has a degree in communications. He has an uncanny ability to make the most complex subject matter easy to understand. When he’s not ferociously following and covering the search industry, he’s busy writing SEO-friendly copy that converts.