Content marketing is one of the most effective ways to push the growth of your business or company. Engaging content holds the potential to increase traffic towards your business site and bring onboard newer clients. However, content marketing pricing tends to be complicated, with various figures and plans offered to businesses.
If you’re wondering about budgeting your content marketing or confused about how much should be spent on a blog, this article is sure to help!
What is content marketing?
Content marketing is one of the most influential and popular tools of digital marketing. It boosts web traffic, brand awareness while increasing sales. Content marketing further branches out to:
– Blog posts
– Long-form content
– Social media content
– Infographics, among many more
Compelling content marketing focuses on reaching clients where they may be already searching for the product online. And content creation with tools like search engine optimization (SEO) takes a business to greater visibility on the web.
Businesses usually focus on customer engagement while employing content marketing strategies, which could be through blog posts, webinars or live-streaming content. A blog, however, requires consistent and high-quality posts that the prospective clients would enjoy engaging.
Why should you spend money on content marketing?
In this time and age, content marketing is easily the ruling domain for a business’s success. A business or company is more likely to gain more traction and achieve its goals if the marketing budget is used more effectively towards content production. Significant research indicates that the more you invest, the more you gain.
Surveys and research show that most successful organizations spend approximately 40 per cent of their total marketing budget on content marketing. The spending trend indicates that:
– First steps phase entrepreneurs spend 19%
– Adolescent phase spends 25%
– Mature phase businesses spend 33 %
Spending money on content marketing comes down to the nature of a good strategy that can push your sales or improve your visibility in the market. Having a good budget isn’t enough. You also need money management skills to allocate funds correctly. Automating the task with the use of expense management software can make this easy. Before allocating a budget, it is essential to determine what works for the brand and what resonates with the customers.
While content marketing is an investment, there are also a few ways in which you can get the ball rolling:
- Hiring a content marketer
Whether a business is thriving or in its nascent stage, a founder or a CEO has numerous tasks to perform and jobs to follow up. Therefore, spending time on blog writing or content creation should be left to a professional who can get the job done more efficiently.
Hiring a content marketer helps manage all the content operations. With their skills of writing coherently, knowledge of SEO, and experience with content tools, they can push the organization to success more effectively.
- Working with freelancers
A few organizations often have an in-house marketer or content manager. In such instances, one of the most effective ways to scale up a business is to work with a network of freelancers directly. Websites such as Freelancer are great to find skilled experts within your budget, and increase your productivity.
While freelancers can churn content timely, content manager can handle technicalities like keyword search, building content briefs and then assigning the same to freelancers.
Working with freelancers also offers the organization the liberty to manage prices and rates.
- Content marketing software
Content marketing without the appropriate software tools can make the task tedious and complex. Several premium tools in the market also help create content calendars or offer insights on search engine optimization. Such tools are operational in identifying relevant topic ideas, locating the keyword volume and proofreading the content before publication.
- Content marketing agency
One of the traditional approaches to content marketing is through working with a marketing agency. While such agencies charge a hefty amount for their services, they also bring their distinguished experience to the table that can help your organization scale up like never before.
How much should you spend on the blog?
Every business requires content marketing to stay ahead in the market. A blog is a highly functional and vital channel to share regular updates about your organization. The blog pages also behave as a medium to impart valuable information to searches. However, it is also essential to consider how much you’ll spend on effective marketing.
- Content research cost
Initial research and analysis of the business allow a more practical approach towards content marketing and creation. An audit offers the opportunity to narrow down the areas of improvement in the industry, and it also gives significant direction to building a content strategy.
A basic audit is chargeable from $100 to $200, whereas a few companies in the market charge as much as $20,000.
- Website content cost
The website content cost is largely influenced by the agency or the experience of the writer chosen. While it may be costly to hire an agency or a trained professional, businesses should also beware of the company advertising the delivery of “cheap” content.
The usual price charged by the writers to develop website content varies between$1 to $2 per word.
Research also indicates that most successful organizations have an expenditure of $2000 to $10,000 per month. This investment in content marketing helps reach prospective customers and attract a broader consumer base.
- Blog content cost
Writing professionals and agencies usually charge between $100 to $500 for a 2000 words blog post. You can also find freelancers and train them to write for you and for much less. The cost of blog-writing and content creation increases with the increase in the number of words expected from a particular blog piece.
However, one of the advantages of working with a content marketing agency is that the pricing can be dynamic and more suitable for your budget. The cost is determined based on the length of the expected blog post, the nature of the content, and the strategies to push your organization on the top of search results.
Content marketing is significant in this age for almost every successful organization that plans to gain traction and visibility among the customer base. A regular blog post updates information about the products and services of an organization while boosting traffic and increasing sales revenue. While content marketing may seem like an expensive affair, it is essentially an investment to churn more significant revenue for the business.
Rustam is a writer with more than 8 years of experience. He is a postgraduate in journalism mass communications and has a byline in several major Indian publications. He’s worked in several reputed newsrooms, digital magazines, newspapers and businesses as content management and editing. Presently he is managing all content for WellyBox, the simplest receipt and expense management solutions app for small business.