Artificial Intelligence has been around for decades, but the technology is still rapidly developing with new tools and programs being introduced every year. Recently, writing tools powered by AI have been gaining more attention, especially in the digital marketing community. Without further ado, here’s how they have been changing the game for SEO and digital marketers.
How Can You Use AI Tools for SEO and Digital Marketing?
There are many ways you can use AI tools for SEO and digital marketing. It’s not just about generating texts – there’s much more to AI-powered tools and apps.
One of the most common ways that AI tools are used in digital marketing is automation. Marketers can send out automated email campaigns or create auto-reply messages. You can also schedule social media campaigns that are executed automatically. When it comes to creating content, you can personalize emails automatically with the help of dedicated tools instead of doing it all manually.
Another way that AI tools are used in digital marketing is research. Before you create any piece of content, you need to make sure that you know who will be targeted by it and how you can get the best results from your campaigns. This is why things like target audience analysis, keyword research, and competitor analytics are critical for creating successful SEO and digital marketing campaigns – and AI tools can help with these.
3. Text Generation
As mentioned above, AI tools can help digital marketers generate texts from scratch. You can even generate AI illustrations and even music pieces, but there are still many issues with the results of such experiments. This is why most marketers prefer to work with professional human writers from the writing service Trust My Paper and other agencies. Text generation tools can create drafts, but human writers still need to edit and improve them.
Rather than generating texts from scratch, you might want to opt for something else – paraphrasing. There are many tools that can help you rephrase or rewrite your texts which can help you avoid plagiarism. Moreover, there are also AI tools that can detect plagiarism in the first place. If you are worried about publishing duplicate or plagiarized content, these tools are essential for you as a digital marketer or content creator.
One more way you can use AI writing tools is proofreading. Not every digital marketer knows all the rules of a language from A to Z, so it is only natural to make mistakes. Luckily, there are AI tools that can be used for proofreading and editing texts. Such tools can detect linguistic mistakes in grammar, punctuation, or spelling while also helping you improve the flow and readability of your texts.
The Best AI Writing Tools for SEO and Digital Marketing
Now that you know how AI tools can be used in SEO and digital marketing, you may want to try some popular AI writing tools and apps. You can use them for all kinds of purposes, and in most cases, for different types of content. As a digital marketer, this kind of flexibility is critical because it allows you to use a single (or a few) tool for multiple purposes.
Keep in mind that these AI tools are still limited in their abilities, so they can only be used to supplement your work rather than doing for you completely. You need to be prepared to work on your content yourself and perform some tasks manually. Yet, your job as a marketer will definitely become easier once you start using them. Here are some AI writing tools you should try:
At the moment, ChatGPT is probably the most well-known text generation tool on the market. It was launched in November 2022 and became an instant sensation. What set it apart from tools of its kind is that it was far more advanced than anything else. It’s impressive just how smart the tool is and how complex the texts it generates can be.
That being said, ChatGPT isn’t perfect. Its developers are trying to improve it, but it will likely take years before it can be considered a fully developed program. Still, you can try the free or paid version to generate texts and then improve them manually to make them sound more natural or correct any potential mistakes or biases.
When it comes to proofreading and editing, there is no tool like Grammarly. It is a free grammar checker with a premium version that offers advanced features such as plagiarism checking. But even if you can’t afford the paid version, you can use the tool for free to find and correct grammar, spelling, and punctuation errors in your texts.
What’s great about Grammarly is that you can specify the characteristics of your text to make the tool’s analysis more accurate. For instance, you can choose US English, UK English, or another type of English. You can also choose the audience, formality, intent, etc.
3. Hemingway Editor
Another tool you can try for proofreading and improving your text is Hemingway Editor. Unlike Grammarly, this tool doesn’t focus on finding and correcting linguistic mistakes. It will help you improve the flow and readability of your text so that it becomes more accessible to a wider audience.
The tool is free and can be used online. Once you input your text, Hemingway Editor will highlight adverbs, passive voice, advanced phrases, and complex or hard-to-read sentences. You will then need to delete or rewrite these to make your text less complicated.
Jasper is an AI writing tool that used to be known as Jasper so you may have heard a thing or two about it. Essentially, Jasper is a writing assistant that can help you create all kinds of texts, including blog posts, articles, books, video scripts, and more. It is fairly affordable and has several subscription plans you can choose between.
Rather than being a single-purpose tool, Jasper offers a variety of features that are meant to help you improve your texts. There is a long-form document editor, a plagiarism detector, automated article writing software, and more. You can even integrate the tool with SEO Surfer and use it with multiple languages.
One more AI writing tool you should try is Rytr. It often gets compared to Jasper, so you can try both and see which one works best for you. Like Jasper, Rytr has several subscription plans you can choose from, including a free plan with limited features that will be ideal for beginners who haven’t used AI tools before.
Rytr includes a variety of features and options that you can use for creating and improving content. These include content generation, plagiarism checking, grammar checking, personalization, and more. You can use the tool with over 30 different languages and optimize your texts in over 20 different tones.
To sum up, AI writing tools can definitely be quite helpful in many ways for digital marketers. You can simplify and automate tasks while improving processes and increasing productivity. Use the AI writing tools listed in this article to become better at SEO and digital marketing.
About the Author
Cynthia Young is an academic writer and editor who is passionate about business literature and marketing. She starts her day by reading her favorite magazine and ends up writing her own article. Cynthia currently works with team Best Essays Education as a writer and editor.
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