The optimal way to build your digital presence through social media is to create a cohesive strategy that drives traffic to your website or blog while also converting that traffic into paying customers and/or raving fans. However, there are so many social media platforms out there that it can be difficult to decide which ones are right for you and how to leverage them in the most efficient manner possible. Depending on your social media strategy objectives, there are different platforms for specific reach and audiences. The following top 10 list of social media tips will help you develop the best digital presence on the Internet today, regardless of whether you’re just starting out or if you’ve been building your digital brand for years now.
1) Use Creative Titles
Use creative titles that are attention-grabbing and make people want to read your content. Find out what platforms your primary audience is using and focus your efforts there. Post regularly and be consistent with the quality of your content. Engage with other users and build relationships with influencers in your industry. Share interesting and relevant information that will add value to your followers’ lives. Use attractive visuals, including images, infographics, and videos. Make it easy for people to find your profile by linking to it from your website and other online properties.
2) Post At Optimal Times
One of the best ways to get noticed on social media platforms is to post content when your key audience is at its most active. An example would be if your target market is working professionals, the best times to post are during weekday mornings and afternoons. If you want to reach primary homemakers, the best times are weekday evenings and weekends. Experiment with varied times and days of the week to see when you get the most engagement.
3) Keep things short and sweet
In order to build a strong digital presence, you need to be active on social media. But with so many platforms and options, it can be tough to know where to start. For starters be sure to create content that speaks to your audience. Consider what they might want to read or see and use hashtags appropriately. Consistency is admittedly key, don’t let people forget about you by making sure that you post consistently. Make sure that there is at least one post per day. Also, while you are keeping content short, make sure to still make it informative. You’ll want to share things like product updates, articles, or other pieces of information that are helpful for your followers. Be mindful of how much time you spend on social media. Take care not to spend too much time on any one platform, especially if it’s making you feel bad about yourself or if it’s taking away from something else in life like work or family time. If you find it all-consuming, it may be time to get a wellness calendar and start working on yourself more effectively.
4) Create Quality Content
Creating quality content is the number one way to start building your digital presence. By producing content that is interesting, informative, and shareable, you will be able to attract attention and followers. Here are a few tips:
- Plan and curate your content in advance so that you always have something new and fresh to post.
- Use relevant hashtags and keywords to help people find your content.
- Create visuals (photos, videos, infographics) to make your posts more engaging.
- Take advantage of social media tools like Hootsuite or Buffer to help you schedule and automate your posts.
- Engage with other users by commenting on their posts, sharing their content, and tagging them in yours.
5) Add a Call To Action
A call to action can make or break your content. Do not assume that your audience knows what to do, you need to guide them to help you achieve your goals. This means encouraging your audience to like, share, and comment on your content, but it also means getting them to click and purchase from you. Make sure to use different types of calls-to-action so that you can test out what works and doesn’t work.
6) Think about what you are posting
If you are posting on social media, you want to make sure that you are sharing things that will help build your digital presence. This means sharing things that are interesting, informative, and engaging.
7) Ask for Shares, Not Just Likes
It’s easy to get caught up in the numbers game on social media. But when it comes to growing your digital presence, quality trumps quantity. So instead of fixating on likes, focus on getting your content shared. To do so, make sure your content is share-worthy. This means creating content that is interesting, useful, and/or entertaining. Use social media platforms that allow users to share easily. For example, Twitter has a share button right next to the like button.
8) Join Group Boards
Joining group boards on Pinterest is a great way to get your name and your brand out there. By joining relevant group boards, you can share your content with a wider audience and get valuable feedback from other members. Plus, it’s a great way to connect with other like-minded individuals in your industry.
9) Interact With Other Influencers in Your Niche
There are a number of ways you can interact with other influencers in your niche. You can start by leaving comments on their blog posts and social media updates. You can also share their content with your followers and tag them when you do. If you’re really looking to build relationships, you can reach out and collaborate on projects or even guest blog for each other. By interacting with other influencers, you’ll not only get your name out there, but you’ll also build trust and credibility within your industry.
10) Use the Right Hashtags
Hashtags are a great way to help your content be discovered by people who are interested in what you have to say. But, it’s important to use the right hashtags so that you’re reaching your key target audience. So, do your research, and integrate hashtags into your strategy according to the requirements of the different platforms.
About the Author
Chase Morgan is an SEO and content-creating enthusiast and spends his time learning about the ins and outs of SEO implementation. Aside from writing about SEO, Chase also enjoys gardening and volunteering at the local shelter.