Most businesses today are familiar with Google AdWords, Google Analytics, and similar tools. These tools give you a pretty good understanding of how your online marketing campaigns perform.
A website may have dozens of unique interaction points you need to track. But, in terms of what has the greatest direct influence on your conversion rates, you must understand where your consumers are coming from.
You can have multiple ad forms and lead magnets in place. However, if some of your most important leads do not complete a contact form, they are completely indistinguishable from those who clicked and bounced. That’s where call tracking software, such as the Call Logic call distribution platform from Phonexa, comes in.
What is Business Call Tracking?
Call tracking is a way of determining how customers found your company. In addition, it can assist you in measuring how your specific marketing efforts generate attention and, as a result, calls from potential prospects.
It is now crucial for businesses to be able to change or adopt new methods quickly. As a result of the pandemic, there was an increase in calls in 2020 and 2021. Any company that could handle and evaluate the flood of calls gained a competitive edge.
If you aren’t tracking calls, you might miss out on critical data. Phone tracking helps uncover which marketing elements generate calls. This data assists you in honing your adverts and planning your advertising budget. For example, even if you have a solid online presence, up to 65% of customers prefer contacting businesses by phone.
How Does It Work?
Call tracking software captures information about incoming phone calls and, in some cases, the conversations themselves. Sometimes, AI is used in call tracking tech.
In call tracking, every marketing source gets its trackable phone number, which is used to assign callers to specific campaigns depending on their geographic area or other factors.
Call Logic from Phonexa addresses customer inquiries. Call Logic is performance marketing software and a fully-fledged email marketing solution for calls, leads, clicks, and SMS. Automated call tracking software answers the question of how customers found out about your company, and contact tracking software eliminates repetitive queries from your call center employees.
How Does It Work For Business?
Many businesses, both B2B and B2C, get incoming calls daily. These businesses frequently involve protracted sales processes that may entail one or more phone calls. Understanding what generates these calls is crucial for marketers working in these industries.
Therefore, business call tracking may greatly assist companies in better understanding their marketing initiatives. Nonetheless, many businesses and individuals ignore call tracking data or do not have a tracking system in place.
These calls are great opportunities for marketing and sales teams to study new ways to improve their services or reveal problems they were unaware of. That said, incoming calls are largely intended for sales. Therefore, each call from a prospect might result in a new lead for both B2B and B2C firms.
However, as mentioned above, critical distinctions between inbound B2B and B2C calls impact the process and effectiveness of collecting the lead.
Benefits of Call Tracking for Business
Although it may not seem obvious at first, the major benefit of integrating call tracking is that it provides your business with knowledge. Here are just a few aspects of tracking calls that B2C and B2B companies can benefit from:
● Business Scalability
As a result of the recent disruptions in the market and the lack of predictability, it is more important than ever for businesses to maintain their agility. Scalable and adaptable call tracking software may help companies respond quicker.
● Insights on Ongoing Campaigns
You can use call tracking to find out how successful each of the publishers you work with before picking the best traffic source for your business. You will need all this data while reviewing your work and deciding how to go forward with an ongoing marketing effort.
● High-quality Leads
Qualified leads convert more than unqualified ones, and that’s a fact. And since call tracking is an essential tool for distinguishing qualified leads from simple prospects, you naturally get more leads of higher quality after integrating call tracking software into your business.
An integral part of any call tracking software — the ability to block some calls from reaching your contact centers in the first place because they don’t meet your criteria or have been recognized as unwanted in some other way — is the ability to use filters.
● Knowing Your Customers
Companies may have a far better knowledge of their clients by collecting first-party data through call tracking. Insights into callers’ locations, when they call, demographics can be quite valuable in the long run.
● Boosting Revenue
You may use call tracking software to detect trends, but other programs add predictive analytics. Predictive modeling, or analytics, may be used to evaluate and modify marketing changes.
● Visible ROI
Call tracking gives businesses access to a wealth of specific information and features that can be used to make targeted changes to increase the return on marketing investments. Furthermore, it lets you check if you are receiving calls from qualified leads and that the program is not filtering them out.
Getting tangible results on what works best allows you to concentrate your marketing efforts more intensively. In addition, you have more control since you have access to information that may help you strategize carefully by recognizing effective marketing tactics. As a result, you may boost your spending on things that work while minimizing your spending on underperforming assets.
Companies that use call tracking software have the edge over businesses that don’t employ any call tracking. Using tracking to gather incoming calls, companies may learn more about the campaigns producing the most calls.
Call tracking allows businesses to get to know their customers and gain insight into the habits of their clients. Phone call tracking may help any company, large or small, develop a better knowledge of their clients and improve their ability to measure the performance of their ongoing marketing campaigns.
In the end, all tracking is a must-have for every business these days, no matter how big or small they are.
About the Author
Stanislav Bilenkyi is a content writer at Phonexa. He is passionate about technology and AI, which he has covered for over 7 years.