Not every expert in social media is the same, but they all share the same opinion on one thing—social media strategies should not be an afterthought. Your social media strategy should be built into your business plan, with goals and objectives that are both measurable and that align with your overall marketing strategy. If you want to get even more out of your investment in social media, here are some tried-and-true social media strategies experts swear by.
Know your metrics
Before you can create a social media strategy, you need to know what success looks like for your business. What are your goals? What metrics will you use to measure success? Once you have answers to these questions, you can start creating content and tactics that will help you achieve your goals. For example, if one of your goals is lead generation, then an effective strategy is you should post content that’s geared toward driving people to contact your company directly. The main idea is to show them the benefits of doing so, such as offering exclusive deals or coupons only available to those who reach out. You can also offer tips and tricks to help them understand how they can get the most out of their purchase when they do get in touch with you. by posting this type of content, it not only helps you generate leads but also helps potential customers feel more confident about contacting your company in the future.
Differentiate yourself with more than your thoughts
In order to create a social media strategy that experts swear by, you need to be able to offer more than just your thoughts on the latest trends. This means staying up-to-date on the latest changes and developments in the social media world, and being able to share your own unique experiences and perspectives. For example, if you have an especially popular post that has been shared all over the internet on various platforms, it would make sense to use it as a social media strategy post for your followers. If you don’t have any posts like this yet, think about what kind of content could go viral and then plan accordingly.
Use polls, giveaways, and calls-to-action
Keep your social media goals realistic, and make sure they align with your overall marketing goals. Use a tool like Hootsuite Insights to track your competitors’ social media activity, and see what’s working for them. You can then use data from your own social media analytics to create buyer personas and target your content accordingly. Experiment with different content formats, and use visuals whenever possible. Timing is everything – make sure you’re posting at the times when your audience is most active. Use calls-to-action in your posts to encourage engagement, and run giveaways or contests to further incentivize participation. If you have an email list, be sure to communicate on it periodically to keep followers up-to-date on company news. Cross-promote your social media channels so each of them has an equitable amount of traffic flowing through it, instead of just using one channel as the primary focus point (e.g., Facebook). Engage with other bloggers and influencers in your industry who share similar interests as you do – this is a strategy that has worked well in both China and the West. Don’t forget about YouTube – there’s plenty of opportunity for brand promotion there.
Grow your followers organically
Organic growth on social media is still possible although a few believe so. However, it requires consistency and knowledge of trending content. It also requires the use of SEO in both blogging and social media content. Copywriting is also an essential skill to garner when growing organically on social media. With it, you can ensure you capture people’s attention in a short span of time. Be sure to use a lot of video content when targeting the audience organically as that is one of the most common ways to receive more engagement. And engage organically. Organic growth is all about making real connections so make sure you are commenting and responding to comments, messaging potential clients, and truly utilizing all the tools these apps provide.
Keep it all in one place
Trying to keep up with multiple social media accounts can be daunting, and it’s easy to let things slip through the cracks. A great way to streamline your social media strategy is to keep all of your accounts in one place. This way, you can easily see what’s happening with each account and quickly respond to any comments or messages. Plus, it’ll be easier to stay on top of the latest trends if you’re not constantly jumping between platforms. You can also use this as an opportunity to edit your profile photos for consistency across different channels. A post shared on LinkedIn should be similar to a post shared on Facebook, Twitter, etc. If you want to add video content to your strategy but don’t have time or resources for production, try hosting short videos like the tip of the day or question & answer sessions via YouTube Live (make sure you have enough bandwidth) so that followers don’t feel like they’re missing out.
When it comes to social media, content is king. Curating high-quality, relevant content is one of the proven essential strategies for driving results. By curating content, you can provide value to your audience, build relationships, and increase brand awareness. It’s also a great way to keep up with what’s happening in the world. Moreover, it saves you a lot of time and effort in creating content. This time can be used to engage with other people interested in your content. Plus, you can get an opportunity to connect with like-minded brands by curating content and tagging whoever originally created the piece of content. This is an easy-to-implement tip that social media experts swear by.
About the Author
Chase Morgan is an SEO and content-creating enthusiast and spends his time learning about the ins and outs of SEO implementation. Aside from writing about SEO, Chase also enjoys gardening and volunteering at the local shelter.