As a business owner in the real estate industry, you know that social media is an important part of your marketing strategy. But with so many platforms to choose from, and new ones popping up all the time, it can be hard to know which ones to use and how to best use them. The way that people find and buy homes is changing, and you need to be using the latest techniques to reach potential buyers. In this blog post, we will go over the top social media marketing trends for the real estate industry and give you some tips on how to implement them into your own strategy. So whether you’re just starting out or you’re looking for ways to improve your current strategy, read on!
Know Which Platforms to Use
There are a lot of social media platforms out there, and it can be tempting to try to be active on all of them. But the reality is that you probably won’t have the time or resources to do that effectively. So which ones should you use? The answer may vary depending on your audience, but some platforms are more popular with home buyers than others. The most popular ones are Facebook, Twitter, Instagram, and Snapchat. TikTok is an emerging platform that is also becoming popular with home buyers, so you may want to consider being active on that one as well. However, which platform or platforms you choose will depend on your target audience as well. For example, if you’re trying to reach younger home buyers, Snapchat and TikTok would be good choices. But if you’re trying to reach a more general audience, Facebook and Instagram would be better.
Once you’ve chosen which platforms to use, the next step is to start posting! But don’t just post randomly when you have the time. You need to be posting consistently if you want to build up a following and reach potential buyers. The best way to do this is to create a content calendar. This will help you plan out what you’re going to post when you’re going to post it and make sure that you’re posting regularly. This also means that your posts need to be high quality. No one wants to follow an account that posts low-quality content or doesn’t post regularly. In order to do so, you can use these free real estate social media posts from Showcase IDX that are specifically designed for real estate agents. So, next time you’re planning to post to social media, make sure you have a content calendar and some high-quality content to post!
Carefully Time Your Posts
In addition to posting regularly, you also need to be careful about when you’re posting. The time of day that you post can make a big difference in how many people see it and how engaged they are with it. The best times to post on social media are generally during the week, in the middle of the day. This is because people are more likely to be on their lunch break or taking a break from work at that time. Of course, you’ll want to test out different times and see what works best for your audience and your business. But in general, mid-day during the week is a good time to post. As for weekends, that’s when most people are off work and have more free time. So you may want to post then as well. Just be sure to test out different times and see what works best for your business.
Use Images and Videos
Images and videos are a great way to grab people’s attention on social media. People are more likely to stop and look at an image or video than they are to read a long block of text. So if you want people to actually see your posts, make sure to use images and videos! You can use photos of the homes you’re selling, or even just general photos of the area. And videos are also a great way to show off homes and the area. You can do a video tour of a home, or even just a general video about the area. Just make sure to use images and videos in your posts!
Social media is all about discovery. People use hashtags to find new content that they’re interested in. So if you want people to find your content, you need to be using hashtags! Hashtags help people find your content, and they also make it easier for people to share your content. But how do you know which hashtags to use? There are a few different ways. One is to use the search function on each platform and see what hashtags are being used for similar content. Another way is to use a hashtag research tool. This will help you find popular, relevant hashtags to use in your posts.
Partner With Influencer
Influencer marketing is a great way to reach a larger audience on social media. And it’s especially effective in the real estate industry. Partnering with an influencer can help you reach their followers, and potentially turn them into buyers or sellers. But you may not know how to find influencers to partner with. A great way to start is to research each platform and see who the top influencers are in the real estate industry. Once you’ve found a few, reach out to them and see if they’re interested in partnering with you.
Engage With Your Followers
Social media is all about engagement. If you want people to follow you, you need to be engaging with them! This means liking and commenting on their posts, as well as responding to their comments on your posts. This means responding to both positive and negative comments. If you just ignore the negative ones, people will think you don’t care about your customers. But if you respond to them, you’ll show that you’re responsive and that you care about your customers’ concerns. In addition, you should also take some time to chat with your followers. Ask them questions, and get to know them. The more you engage with them, the more likely they are to follow you.
Millennials and Gen Z love memes. So if you want to reach them on social media, you need to be sharing memes! Memes are a great way to connect with your audience and make them laugh. They’re also a great way to get people talking about your brand. Just be sure to only share relevant, appropriate memes. And don’t overdo it! A few memes here and there are fine, but if you’re constantly bombarding people with them, they’ll get sick of it. In addition, make sure that you post only trending, relevant memes. If you post outdated or irrelevant memes, people will think you’re not up-to-date with the latest trends.
Graphics are a great way to grab people’s attention on social media. They can be used to highlight important information, or even just to make your posts look more visually appealing. For example, you can create a graphic to showcase a home’s features, or to highlight an area’s amenities. You can even create graphics to promote your brand. Just be sure to keep them simple and easy to understand. There are a few different ways to create graphics. You can use a graphic design tool like Canva, or you can hire a graphic designer to create them for you. By using graphics in your posts, you’ll be able to grab people’s attention and make your posts more visually appealing.
Don’t Talk About Yourself
When you’re marketing on social media, it’s important to remember that it’s not all about you. It’s about your audience. So instead of constantly talking about yourself, focus on promoting the town, the area, and the homes. Sure, you can talk about yourself occasionally. But if you make it all about you, people will get bored and they’ll stop following you. So focus on promoting other stuff we’ve mentioned. And be sure to share interesting facts and information about them. For example, did you know that the town of Smithville is famous for baking the “World’s Largest Gingerbread Man”? Or that the area’s schools are some of the best in the state? Share stuff like this with your followers, and they’ll be more likely to follow you.
Another great way to engage with your audience is to ask them questions. You can ask them about their thoughts on the real estate market, or about their experiences with buying or selling a home. You can even ask them for their advice on something. For example, you could ask them “What are your tips for first-time homebuyers?” Or, “What are your thoughts on the current real estate market?” By asking questions, you’ll be able to start a conversation with your followers and get them talking.
People love contests! And they’re a great way to increase engagement on social media. You can hold a contest for people to win a free home cleaning or a free home inspection. Or, you can hold a contest for people to submit their best real estate tips. The possibilities are endless! Just be sure to make the rules clear, and to choose a prize that will appeal to your target audience. In addition, be sure to promote your contest heavily. If you, for example, partner with an influencer, you’ll be able to reach a larger audience and increase your chances of getting people to enter. The more people you can get to enter, the better!
Use Paid Ads
Paid ads are a great way to reach a larger audience on social media. And they’re not as expensive as you might think. You can start with as little as $50, and you can target your ads to specific demographics, interests, and even locations. For example, if you’re trying to reach people in the town of Smithville, you can target your ads to people who live in that town. Or, if you’re trying to reach first-time homebuyers, you can target your ads to people who have recently bought a home. Paid ads are a great way to reach a larger audience and promote your business. In addition, they’re relatively inexpensive, so they won’t break the bank.
Using social media as a marketing tool wouldn’t matter if you didn’t track your results. Fortunately, most social media platforms have built-in analytics tools that you can use to track your progress. For example, Facebook has Insights, and Twitter has Analytics. These tools will allow you to see how many people are talking about you, how many people are following you, and how much engagement you’re getting. In addition, they’ll also allow you to track your progress over time. This is important because it will allow you to see what’s working and what’s not. And it will also allow you to make adjustments to your strategy as needed.
Partner With Local Businesses
One great way to promote your business on social media is to partner with local businesses. For example, you could partner with a local restaurant and offer a discount to people who mention your business. Or, you could partner with a local home improvement store and offer a discount to people who buy their products through your business. By partnering with local businesses, you’ll be able to reach a larger audience and promote your business at the same time.
Share Success Stories
One last piece of advice we have for you is to share your success stories. Let people know when you’ve helped someone buy or sell their home. Also, let people know when you’ve closed a big deal. People love reading success stories, and by sharing yours, you’ll be able to show potential clients that you’re the real estate agent they should be working with. In addition, you’ll be able to build trust and credibility with your audience. And that’s always a good thing.
So there you have it! These are our top real estate social media marketing trends for 2022. If you follow these tips, you’ll be sure to see success in the coming year. We hope this was helpful and we wish you the best of luck!
About the Author
Martin Brown is a financial analyst and mentor who is keen on data science and stress management. His hobby is writing articles describing business development principles and integrating modern technologies to popularize brands on the World Wide Web. All of his projects are commercially successful.