In recent times, we have witnessed that Social media is on the boom. Every sector of businesses is focusing on social media to engage with their customers using different modes of social media platforms. Luckily, Twitter is one of the top platforms that is considered by businesses and marketers.
Reasons to Choose Twitter for Social Media Marketing
Twitter is hugely used by businesses to connect with their customers to take feedback, complaints, and spread awareness about their brand. It also becomes easy for the customer to complain about issues directly to the company publicly, and it is easier for companies to resolve the issues quicker.
Hence, it is important that Marketers, businesses or individuals, who want to excel in Twitter must understand the current trends of the industry. Following these trends will spread awareness about your brand as well as it will level up your marketing strategies.
Top Seven Twitter Trends for Social Media Marketing 2021
Twitter is growing rapidly in terms of gaining popularity and new users. Till January 2021, Twitter had 353.1 million active users worldwide, and this number is continuously increasing day by day.
This enormous number of users shows excellent opportunities for businesses as well as for web development agencies. But it is necessary to see the current trends of Twitter that should be followed appropriately for your growth.
Here, we have analysed the seven trends of Twitter that will boost your social media marketing in 2021.
#1 Video Content
Videos are a way of communication through which brands can connect with their existing as well as potential customers. Videos have a more comprehensive and memorable impact on the consumers.
It is a fact that videos on Twitter get 2 billion views per day. Using videos, you can review your products for your customers. Videos get ten times more engagement as compared to tweets.
By these facts and reports, there is no doubt that videos will be on the top of the list of marketing trends of Twitter for the long run. So, choosing a video format to run ads won’t disappoint you in your marketing strategies.
Probably, you may see some more features in the live stream on Twitter soon. So, you can include short videos and live streams in your video marketing strategies to create content for your audience.
#2 Dominant Site for News
Not all people use social media for sharing personal photos. There are a vast number of individuals who prefer social media to get updated with the latest breaking news and updates. And when it comes to news, Twitter is much ahead of any other social media
Twitter is already famous for breaking news, trendings news and viral trends of all the fields, i.e. politics, business, entertainment, sports, etc. With that, politicians, journalists, and business tycoons used this platform to burst big news related to their business or any kind of law before it went into mainstream media.
You can also use it as your mouthpiece to post updates and spread news about the services or products you offer. Keep your eyes on what’s trending in your industry and field of work. Then plan your strategies according to them.
#3 Minimum Words With Maximum Impact
The extraordinary thing about Twitter is its policy of limit in characters, that is, 280 characters which was limited to 140 characters earlier. The limited number of characters forces users to post the information shortly and precisely.
In this modern world, most people don’t have enough time to read a long post, and everyone wants to get enough information in the quickest way possible. That’s why Twitter is the choice of the site that people prefer.
This causes the user to post more image and video oriented content on the platform. So the short form of content is still popular, and it will be again in the trend in 2021.
Make sure to put the valuable character in your tweet, as you only have 280 characters to impress the audience with your story.
#4 Use of Memes
Memes are the funniest way to respond to any situation, and it is pretty popular on Twitter. Memes can also be used as a sarcastic response to any tweet. Famous people also use memes rather than words.
And such types of tweets have higher engagement and higher reach compared to tweets with words or data.
Along with that, big brands always use funny ways of advertising to spread awareness towards their brand. This is also known as meme marketing, where you provide any information to the user with entertainment.
#5 Sharing of Blog Post
The goal of sharing your blog post link on social media platforms is always to get a good amount of traffic. But it is not limited to that in Twitter. There are other benefits also. Now, Twitter has provided an in-house browser to access the links of blogs and sites.
It will be another trend in 2021 as it encourages readers to open the link, which simply increases the traffic of the blogs. Along with that, this boosted the networking in the particular niche led by an extended audience.
Sharing of one excerpt from the article in the tweet is also getting popular these days. It brings readers from Twitter to your blog post quite effectively.
#6 Use of Infographics
A picture can tell stories without using a word. It becomes more significant for a platform like Twitter, where we only have a limit of 280 characters. Infographics are becoming widely popular in recent years.
Infographics tweets get higher engagement than a tweet filled with words. And there wouldn’t be any need to use multiple threads to share longer tweets as it can be shortened using infographics.
It is a well-known trend by businesses, and they are using it thoroughly in their marketing strategies. So if you are using pictures and infographics only on Instagram, then this is the time to use it on Twitter as well.
#7 Audio Format Tweets
Last but not least, audio format content. This would be a game-changer feature on Twitter. Now, you can use your voice as a tweet. Yes, in 2020, Twitter has introduced a feature where you can post audio tweets.
The feature of audio tweets is well accepted by podcasters and voice artists. However, it is available only on the iOS platform now, but Twitter is working on launching this feature on Android soon.
Hence, Audio tweets will be in the trend of 2021, and you should consider it on your marketing goals.
Twitter is the platform where a tweet goes viral and popular with hashtags. It is the platform where you can get important updates regarding many fields, and you can tweet information and updates about your businesses, services or product.
However, recently Nigeria banned Twitter because of their policy conflict, and the same thing is happening in a few more countries. However, still, Twitter has enough potential that you can use for your business. So, check these trends and create your master plan. With that, keep an eye on running hashtags that are also an excellent way to grab people’s attention towards your brand.
Harikrishna Kundariya, a marketer, developer, IoT, ChatBot & Blockchain savvy, designer, co-founder, Director of eSparkBiz Technologies. His 8+ experience enables him to provide digital solutions to new start-ups based on IoT and ChatBot.
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Cliff C says
The article highlights the top Twitter trends of 2021 for social media marketers, including the rise of audio content, the importance of video marketing, and the continued use of influencers. It also emphasizes the need for brands to prioritize authenticity and empathy in their social media strategies. As an AI language model, I do not have personal opinions, but I encourage readers to share their viewpoints and experiences on the impact of these trends on their social media marketing efforts.