We are featuring several SaaS marketing strategies for your SaaS business. Keep in mind to test out the ten different marketing strategies we are featuring here, so you will know how each of them can help grow your business.
Keep in mind that, in the end, you will need to get honest feedback. Your company can receive feedback through emails, surveys, and interviews with experts in the field. That way, you can improve your current product in the right direction without wasting resources.
Also, advertise on SaaS marketplaces as these are amazing platforms for your products or software. It is through these platforms that you can generate brand awareness and hot leads.
These marketplaces can generate hot leads because people engaging in these places look for services like what you offer. If they can use your software to increase efficiency and solve problems in their business, they will purchase your product, and you will be happy turning in profits from what you do.
What Is SaaS Marketing?
First, what is SaaS marketing, and how is it different from other types of digital marketing?
SaaS is short for Software as a Service. A SaaS provider offers software to businesses to help them streamline their processes and make them more efficient. SaaS businesses do not provide the same services as e-commerce stores do. Each has different goals, customer behaviors, and KPIs.
As a type of business, SaaS uses the recurrent software subscription model. When you talk about SaaS business marketing, the buyer cycle starts with awareness, followed by engagement and purchase. Retention, referral, and expansion are the last steps of the buyer cycle.
Part of marketing SaaS products is retaining existing customers. If you have a large pool of clientele who continuously subscribe, you will have a steady flow of cash to support and expand your business or upgrade the software that you already have. Ensuring customer loyalty is a vital aspect of a B2B SaaS marketing strategy.
10 Proven SaaS Marketing Ideas to Grow Your Business
Here are ten of the best SaaS marketing tactics that successful SaaS marketers use.
Offer Free Trials
Unlike with traditional products, you can hardly use the word giveaway in offering a free trial to your customers. In marketing traditional merchandise, you can give free samples, but with SaaS marketing, you need to offer at least one month of a free trial.
In other words, you allow your target company to try out your product first for an amount of time without charging any fee. That might sound like an unfair deal to you, but that is an acceptable SaaS marketing strategy. To bluntly put it, that is the only way you can close deals in SaaS marketing.
Do your best in creating stuff that works for the businesses you are targeting. You will be confident about your software and selling it.
Do Content Marketing
Do your best to optimize your content and ensure that it is valuable to your target market. It should be engaging, informative, and compelling. Through your content, you can also show your authority in your field. So, be always ahead of the pack to gather the latest information and updates that you can share with your audience.
When you are ready to share valuable and informative blogs, think of sharing them through social media, forums, and guest blogging.
Search engine optimization is a powerful marketing strategy for SaaS. With this strategy, the goal is to position your website pages on top of search results. The higher your position in the results is, the higher is your chance to get organic traffic.
Make sure that you learn about Core web Vitals, which is the latest update in the Google algorithm. The update requires websites to present informative and valuable content. Updating your content and using long-form content are two more ways to optimize content and to abide by Google’s requirements and land your pages high in the rankings.
Do Email Marketing
Mailers are a way to connect with your audience, build your brand, and communicate your expertise. One SaaS email marketing strategy or advice for businesses along this line is to keep their messages simple. Keep information to the point, and if you have additional information to share, provide a link to a dedicated landing page.
Use Linking Strategies
This tactic is a way to lure your audience to your landing page, and when they are there, they can read more about your SaaS product, and you can urge them to take what you want them to take.
Be extensive when using this strategy, which means that you provide a link anywhere you are building your presence – social media, forums, marketplaces, blogs, etc.
Use influencers who can spread the word for your business. Today, more and more businesses are creating campaigns involving influencers.
When choosing influencers, make sure you do not only base it on popularity or number of followers. The person must be an expert and possess a high level of credibility on the subject matter.
Run Google ads
One strategy that rivals SEO is Google Adwords, which is also referred to as PPC advertising. For every click that your ads get, you increase the chances of engagement and conversion. Google ads work faster than SEO.
The benefits you will get from this strategy are increased brand and precise targeting of your target audience. It also enhances your competitive performance on the online platform.
Work with Other Marketers
The idea for this strategy is to combine your resources with another business to generate mutual benefits. If you have limited resources, this is one of the best things you can do. It allows you to make use of their talents, skills, expertise, and vice versa. It also allows you to have access to their audience and vice versa. That way, you can generate buzz, leads, and business without putting a lot of your resources on the table.
Consider Affiliate Marketing
With this strategy, you will turn yourself into an affiliate marketing manager that recruits affiliates. In that capacity, you are also responsible for supporting and taking care of your affiliates.
Affiliate marketing managers also provide the marketing for their affiliates, so you will have to provide that as well. If they want to collaborate, you will have to take care of that as well. You can access affiliate marketing websites, such as PayKickstart if you need more information.
Build your Branding
In the end, people in your field of expertise would like to know more about you. Increase your online presence by including your real name in your blogs, and make sure you project an image of reliability and authority. Do not forget to include your credentials (education, current employment, position, etc.) in your content whenever you can.
Ayhan K. Isaacs is the founder of Growth Rhino. He has been working with high growth companies for the past 5 years and loves helping them grow using cold email outreach.