Building a lead generation machine for your business can be a daunting task, and like any backbreaking task, one needs to use the right tools in generating leads. But once you have learned the ropes, it can be hugely rewarding.
Lead generation goes beyond attracting people to visit your place or your site. Beyond that opportunity, you also think about collecting their info and engaging with them continuously to make sure that you keep them loyal to your business.
Here are nine tools for lead generation. Choose the ones that suit your agency.
#1 Lead Data Collection
Lead capture software helps business professionals build fast and genuine connections with their leads, candidates, and contacts. Since B2B is about building trust, the software is the perfect tool to achieve that. The tool allows you to use strategies that verify and enrich profiles.
The design of this software allows it to work in multiple channels. It can generate leads through your website and other platforms across the web.
This lead-generating solution offers the ability to give personalized calls-to-action and personalized web experience, helping you and your team increase conversion rate and sales.
#2 Email Lookup
Email lookup or a leads finder service is a must in cold email campaigns. With the email finder software that they offer, you will never have to worry about the possibilities of non-working emails wasting your resources. The service provides freshly validated company emails.
B2B email lead extractor is the easy solution to dig up leads from LinkedIn and other such organizations. Within a few seconds, it can give you email addresses, which will allow you to launch a prospecting campaign fast.
With the service, you can manage to fully outsource your leads – find process and find leads without manual work. That makes the job super easy.
#3 Sale Engagement Tool
Another software tool worth taking advantage of in your B2B marketing is sales engagement software. It can help your team automate personal email outreaches, calls, and follow-ups.
With this software, you can accelerate deals with actions that matter and turn insights into immediate actions. It will enable your team to focus 100% on marketing and selling instead of data entry.
Though this software is a relatively new technology, the marketing industry now sees it as an essential component of the modern sales tech stack. Over 90% of surveyed companies consider the technology instrumental in their marketing success.
If you have figured out that this software can help drive success for your campaign, we recommend that you use AirborneApp. The thing your team will mostly love with this software is its automated cadences. This feature schedules multi-channel communications across social, voice, email, and direct mail.
They also offer email templates, playbooks, phones, scripts, power and click dialers, and LinkedIn SNAP integrations. You can book more appointments with outreach.
Contests are some of the best tools to get new leads into your pipeline and drive brand awareness. Leveraged by firms of all sizes, it allows for gaining new customers and reengaging with old customers.
Make use of the ff:
- Even-based contests – Holidays such as Thanksgiving Day and Halloween are opportunities for event-based contests.
- Polls – Ask multiple-choice questions that customers answer in pursuit of rewards. Have a pick-a-prize option where they get to pick a prize of their preference, doubling as an effective data-gathering machine.
- Giveaways – Drive engagement and sales with this simple marketing option. Participants need to meet some basic requirements to qualify for the giveaways.
#5 Customer Research/Survey
Marketing research surveys answer questions critical to your campaign, such as:
- What do your ideal customers want?
- What sets you apart from your competitors?
- What value does my product fulfill?
Some of the things under this category include:
- Market Profiling-Segmentation Survey – To know who your customers are and who they are not. It also answers the question of why they are or are not your customers.
- Customer Intention Survey – What motivates customers to move from intention to purchase? This survey helps you to gain more insights into customer conversion and loyalty.
#6 Calendar Scheduling
Another you should not miss incorporating is calendar software. It is an easy-to-use tool that functions as a meeting scheduler. With this scheduler, the days of back-and-forth emails and double booking will be over.
First, you set up an event/meeting. Indicate the meeting’s name, duration, your availability, and the app will do the rest. After which, you can share your details with clients, potential customers, or co-workers, who will choose a slot for scheduling an appointment. It’s pretty simple.
#7 Live Chat
Live chat software can help you to reduce bounce rates and increase your conversions. If your visitors leave your website without doing anything (browsing, signing up, etc.), your best solution is to set up an automatic messaging system. This strategy will help in initiating chats with them.
Then, while chatting with them, you can answer their questions and lead them to do the desired action.
Live chats allow users to talk to multiple customers at the same time and instantly address customer concerns. You can also share files and other additional features to save time, which is impossible to do via phone.
#8 Landing Page Creation & Capture
You would want to take advantage of a landing page builder. With this software, you can build stunning pages that convert your traffic and leads, which grow your business. The tool is also easy to use. This means anyone can use it even if web design is not their thing.
With this software, you can do the following:
- Grow your list of contacts
- Show off products and, ultimately, sell them
- Promote webinars
#9 CRM Tools
Lastly, get customer relationship management software. This software is the best tool if you want to see everything about your leads in one place. You can store in a tidy timeline every interaction you had with them. Store everything on a single dashboard, including notes, meetings, emails, and calls.
With this software, you will never have to deal with messy inboxes and spreadsheets to know where a lead left off.
The best marketing tools today are purpose-built planning software. It allows teams to have a dedicated space for creating strategic goals and prioritizing work. These tools will simplify your process of digital marketing.
Lee is the former Co-Founder at Reply.io and the current CEO at AirborneApp, which is the industry’s first sales engagement application purpose-built for Agencies. He has been in the software sales space for over 10 years. After working with countless (sales) agencies he understands the necessary tactics required to achieve massive results. He’s also helped many other businesses & entrepreneurs build a better sales engine.