Social media marketing is one of the core business activities, but it’s getting harder every year. A study reveals that over 90% of US companies are using social networks for marketing purposes, so you’ll definitely have to fight niche competitors on this battlefield, too.
The main objective of social media campaigns is to drive user engagement as it’s the only way to consistently build relationships and grow brand loyalty. You can do it using many tools and techniques, but we will show you the 10 most productive social media engagement hacks to boost your business.
1. Optimize Your Accounts Properly
A social media user is not eager to interact with business accounts that don’t look highly professional and trustworthy. Therefore, the first task is to optimize your accounts properly and give them a truly professional look. Pay attention to these details:
- Upload a high-quality profile picture, preferably a company logo
- Write a brief profile description with all the basic information about your business
- Add a link to your website or landing page (keep in mind that this is the only linking opportunity on Instagram)
2. Create Audience-Focused Content
Way too many business owners and their HR software believe that social networks are a channel of direct promotion, but they are wrong. On the contrary, social media users expect you to create audience-focused content and come up with topics that really matter to everyday consumers.
Experience taught us that the best solution is to follow the 80/20 content creation principle. In this case, 80% of posts are audience-centric, while only 20% of posts are directly related to your products or services. Such a content design plan allows you to smoothly balance between entertaining and promo messages.
3. Make a Versatile Content Strategy
Top-level marketers make versatile content strategies because they know that only one type of social posts won’t make a difference in the long run. Luckily enough, you’ve got plenty of options to play with here. Here is the list of popular content formats you can publish on social platforms:
- Textual posts
- Images and illustrations
- GIFs, memes, and animations
- Videos and live stream
- Charts, graphs, and tables
- Audio content
- Case studies and testimonials
- Online reviews
4. Let the Content Suit the Network
Another thing you should keep in mind is that every social media platform is different and unique. In other words, you should let the content suit a given network instead of just publishing the same post on across multiple channels.
For example, LinkedIn users expect to read long-form articles with insightful details and data-driven conclusions. On the other hand, Instagram is all about attractive images and videos. The bottom line is that you have to acknowledge the peculiarities of each platform and craft engaging content accordingly.
5. Take Advantage of Trendy Topics
Trends come and go, but there is always a short interval when it seems like everyone is talking about the hottest talk of the town. You should take advantage of trendy topics because it guarantees free publicity.
All it takes is to find a meaningful correlation between your business and a given trend. Our advice is to use a platform like Google Trends to receive alerts about interesting people or topics. It will help you to stay in touch with the latest stories and design the corresponding content.
6. Let Your Personality Shine
The fact that you are running a business account does not mean you should not showcase brand personality. As a matter of fact, social networks are exactly where you should let your personality shine and win over the followers’ attention.
What does it mean in practice? The idea is to act with a slight dose of humor, extravagance, attitude, and irony whenever possible. Although you need to keep things professional, it is also important to personalize activities if you want the audience to engage with your content.
7. Use Emojis
Do you know that 25% of tweets with emojis earn a higher engagement, while nearly 60% of Facebook posts with emojis get more likes? Emojis are simple visual details but they can do miracles for your business engagement-wise.
The brain processes visual information much quicker than plain text, which means that social media fans are likely to notice emoji-powered posts first. The only thing that really matters is to select them cleverly and use emojis that perfectly suit your posts.
8. Use the Best Online Tools for Engagement
Social media marketing is complex, but you don’t have to do it single-handedly. There are all sorts of interesting tools you should check out, with some of them being extremely useful for building user engagement. Our favorite platforms include:
- Canva makes it easy to design beautiful visual content
- Read college paper.org reviews to find the best content writing service
- Buffer Reply for brand storytelling
- BuzzSumo for content management and influencer marketing
9. Promote UGC
If you run out of ideas, there is an easy way out – simply invite your fans to create user-generated content (UGC). This tactic guarantees to boost engagement and also serves as a genuine loyalty driver.
Namely, a typical user feels acknowledged when brands like, share, or comment on his/her posts. You should keep that in mind and encourage people to craft brand-related posts. Social media contests are also a valuable idea, so don’t hesitate to organize such events periodically.
10. Ask Questions
The last tip on our list goes without saying, but it’s so simple that lots of social media marketers tend to forget or neglect it. The logic is clear – you can ask a question in your post and encourage fans to write creative answers. All the top-performing businesses are doing it and there’s no reason for you to skip this tactic.
And if you are willing to take the extra step, we suggest asking questions during live video sessions. That way, you can maximize engagement and increase watch times as people will wait patiently to hear answers to their questions.
Up to You
Social media marketing can earn you tons of new leads, but you have to play the game cleverly and inspire the audience to react to your content. In this post, we analyzed 10 social media engagement hacks to boost your business. Which one is your favorite engagement driver?
About the author
Kurt Walker is a paper service professional at the assignment help agency. Kurt writes about productivity, education, and technologies, but he also creates online analyses such as the MasterPapers review. He is a passionate traveler and a long-distance runner.